Available to hire
Growth Marketing Manager with 12+ years of experience building, scaling, and monetizing digital communities
across e-commerce, travel, and lifestyle brands. Proven track record of driving audience growth 3.4M+ organic
followers and generating IDR 1B+ monthly revenue (~65k USD) through organic marketing strategies. Experienced
in team leadership, campaign execution, partnership, and business operations.
Fluent English (PTE Academic : 82) I Native Indonesian I Conversational Chinese
Skills
Experience Level
Expert
Language
English
Fluent
Chinese
Intermediate
Indonesian
Fluent
Work Experience
Founder & Social Media Strategist at @theparentpedia
January 1, 2023 - November 3, 2025Grew a parenting education community to 200k Instagram followers and 20k TikTok followers; created content strategies with high engagement; designed and sold digital products building a profitable niche brand.
Co-Owner & Content Director at @wonderful_location
January 1, 2024 - January 1, 2024Built and managed a global travel brand with over 2M Instagram followers; directed content strategy, influencer partnerships, and international brand collaborations; boosted engagement through data-driven planning.
General Manager at PT. Travelrackindo Wisata Global
January 1, 2020 - January 1, 2020Led marketing and online presence for a travel company with 101k Instagram followers; implemented digital campaigns that boosted bookings and community engagement.
Co-Founder & Manager at @Indotravellers.co
January 1, 2015 - January 1, 2015Built Indonesia’s first large-scale travel influencer community, growing to 650k followers; applied growth hacking and engagement strategies to create viral campaigns.
Marketing Director at Paroparoshop
January 1, 2017 - January 1, 2017Designed branding and social media campaigns for one of Jakarta’s first online phone case stores; scaled Instagram to 500k followers and achieved IDR 1B (~$65k) in monthly revenue through creative campaigns and influencer marketing.
Founder & Brand Strategist at Paro Paro Shop
January 1, 2012 - January 1, 2017Built one of Indonesia's early online phone case businesses from startup to IDR 1B+ monthly revenue.
Growth Marketing Manager at The Parentpedia
January 1, 2022 - PresentLed growth marketing and community-building initiatives; grew brand to 237K+ followers via organic content and engagement; developed consulting and education offerings to convert community engagement into revenue opportunities.
Digital Growth Strategist at Antioch House of Prayer
January 1, 2023 - PresentRemote auditing of digital presence, identified gaps, designed a TikTok strategy; executed content strategy and international audience targeting; grew TikTok from 1,900 to 10K followers in under 2 months.
Head of Operations / Growth Marketing at PT Travelindo Wisata Global
January 1, 2016 - January 1, 2023Led full operations across marketing, sales, customer service, vendor management, and budgets; managed teams, clients, vendors, and budgets for 7 years.
Education
Advanced Diploma in Visual Communication & Arts at First Media Design School Singapore
January 1, 2008 - January 1, 2010Advanced Diploma in Advertising at Imago School of Modern Advertising
January 1, 2008 - January 1, 2010Bachelor of Science in Business Studies at School of Business and Trades
January 1, 2024 - November 3, 2025Advanced Diploma in Visual Communication & Arts at First Media Design School
January 1, 2024 - June 26, 2026Qualifications
Certification of Stanford University’s Education Program for Gifted Youth
January 11, 2030 - November 3, 2025PTE Academic
November 1, 2024 - June 26, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Education, Professional Services, Retail, Consumer Goods, Software & Internet
Skills
Experience Level
Expert
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