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Growth marketing leader with 12+ years of experience building, scaling, and monetizing digital communities across e-commerce, travel, and lifestyle brands. Known for driving audience growth to 3.4M+ organic followers and generating IDR 1B+ monthly revenue through organic marketing strategies. Experienced in team leadership, campaign execution, partnerships, and business operations—scaling operations end-to-end from content systems and cross-functional workflows to monetization funnels and performance tracking.…Growth marketing leader with 12+ years of experience building, scaling, and monetizing digital communities across e-commerce, travel, and lifestyle brands. Known for driving audience growth to 3.4M+ organic followers and generating IDR 1B+ monthly revenue through organic marketing strategies. Experienced in team leadership, campaign execution, partnerships, and business operations—scaling operations end-to-end from content systems and cross-functional workflows to monetization funnels and performance tracking.

Patricia Sebastio

Social Media Manager, Content Producer, Content Creator, +7

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Growth marketing leader with 12+ years of experience building, scaling, and monetizing digital communities across e-commerce, travel, and lifestyle brands. Known for driving audience growth to 3.4M+ organic followers and generating IDR 1B+ monthly revenue through organic marketing strategies. Experienced in team leadership, campaign execution, partnerships, and business operations—scaling operations end-to-end from content systems and cross-functional workflows to monetization funnels and performance tracking.…Growth marketing leader with 12+ years of experience building, scaling, and monetizing digital communities across e-commerce, travel, and lifestyle brands. Known for driving audience growth to 3.4M+ organic followers and generating IDR 1B+ monthly revenue through organic marketing strategies. Experienced in team leadership, campaign execution, partnerships, and business operations—scaling operations end-to-end from content systems and cross-functional workflows to monetization funnels and performance tracking.

Available to hire

Growth marketing leader with 12+ years of experience building, scaling, and monetizing digital communities across e-commerce, travel, and lifestyle brands. Known for driving audience growth to 3.4M+ organic followers and generating IDR 1B+ monthly revenue through organic marketing strategies.

Experienced in team leadership, campaign execution, partnerships, and business operations—scaling operations end-to-end from content systems and cross-functional workflows to monetization funnels and performance tracking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Chinese

Intermediate

Indonesian

Fluent

Work Experience

Co-Owner & Content Director at @wonderful_location

January 1, 2024 - January 1, 2024

Built and managed a global travel brand with over 2M Instagram followers; directed content strategy, influencer partnerships, and international brand collaborations; boosted engagement through data-driven planning.

Digital Growth Strategist at Antioch House of Prayer

January 1, 2023 - Present

Remote auditing of digital presence, identified gaps, designed a TikTok strategy; executed content strategy and international audience targeting; grew TikTok from 1,900 to 10K followers in under 2 months.

Founder & Social Media Strategist at @theparentpedia

January 1, 2023 - November 3, 2025

Grew a parenting education community to 200k Instagram followers and 20k TikTok followers; created content strategies with high engagement; designed and sold digital products building a profitable niche brand.

Founder & Growth Marketing Manager / Community Growth Strategist at The Paraptenpedia

January 1, 2022 - Present

Built a partnership-focused digital brand and grew it to 237K+ organic followers using content, audience engagement, and community-building strategies. Developed consulting and educational offerings designed to convert community engagement into revenue-generating opportunities.

Growth Marketing Manager at The Parentpedia

January 1, 2022 - Present

Led growth marketing and community-building initiatives; grew brand to 237K+ followers via organic content and engagement; developed consulting and education offerings to convert community engagement into revenue opportunities.

General Manager at PT. Travelrackindo Wisata Global

January 1, 2020 - January 1, 2020

Led marketing and online presence for a travel company with 101k Instagram followers; implemented digital campaigns that boosted bookings and community engagement.

General Manager at TraWhere Trackindo Wisa Ta Global

January 1, 2017 - January 1, 2024

Led day-to-day business operations across marketing, sales, customer service, vendor management, and tour execution. Grew the company’s social media presence to 100K+ followers through organic audience-building initiatives, while managing budgets, timelines, workflows, and stakeholder relationships to ensure smooth service delivery. Coordinated cross-functional teams and external partners to deliver high-quality travel experiences, and developed systems and processes to improve operational efficiency and customer satisfaction.

Marketing Director at Paroparoshop

January 1, 2017 - January 1, 2017

Designed branding and social media campaigns for one of Jakarta’s first online phone case stores; scaled Instagram to 500k followers and achieved IDR 1B (~$65k) in monthly revenue through creative campaigns and influencer marketing.

Head of Operations / Growth Marketing at PT Travelindo Wisata Global

January 1, 2016 - January 1, 2023

Led full operations across marketing, sales, customer service, vendor management, and budgets; managed teams, clients, vendors, and budgets for 7 years.

Co-Founder & Manager at @Indotravellers.co

January 1, 2015 - January 1, 2015

Built Indonesia’s first large-scale travel influencer community, growing to 650k followers; applied growth hacking and engagement strategies to create viral campaigns.

Founder & Community Growth Strategist at Indotravelers / indotravelers.co

January 1, 2014 - December 31, 2017

Built and monetized a travel content community from 0 to 500K+ followers using UGC systems and cross-promotion frameworks. Developed a brand endorsement pipeline that achieved a 1-month waiting list for brand collaborations and launched community merchandise with 200+ units sold in a single pre-order campaign. Managed a content calendar, posting cadence, partner coordination, and performance tracking across the community lifecycle.

Founder & Growth Marketing Lead at Paraparo Shop

January 1, 2012 - December 31, 2017

Built one of Indonesia’s early online phone case businesses from startup stage to IDR 1B+ monthly revenue. Grew audience to 500K+ followers through organic marketing and community-building strategies with zero paid ads across platforms. Built and led a 20+ employee team across marketing, customer service, fulfillment, finance, and operations, structuring dedicated teams and workflows to support 300+ customer orders per day. Developed a partnership network and community-driven acquisition channels to eliminate reliance on paid advertising.

Founder & Brand Strategist at Paro Paro Shop

January 1, 2012 - January 1, 2017

Built one of Indonesia's early online phone case businesses from startup to IDR 1B+ monthly revenue.