I’m a social media strategist with over a decade of experience in building brands and online communities. I started my journey in 2012, helping Paroparoshop grow from zero followers to generating around 1 billion IDR in monthly sales through creative campaigns and engagement strategies. Later, I co-founded PT Travelrackindo and built one of Indonesia’s largest travel communities, collaborating with global brands like Hyatt, JW Marriott, and Daniel Wellington. Now, I manage @parentpedia, a parenting and education platform that reaches over 200K people monthly. I’m passionate about combining storytelling, data, and strategy to turn audiences into loyal communities and content into real business results.

Patricia Sebastio

I’m a social media strategist with over a decade of experience in building brands and online communities. I started my journey in 2012, helping Paroparoshop grow from zero followers to generating around 1 billion IDR in monthly sales through creative campaigns and engagement strategies. Later, I co-founded PT Travelrackindo and built one of Indonesia’s largest travel communities, collaborating with global brands like Hyatt, JW Marriott, and Daniel Wellington. Now, I manage @parentpedia, a parenting and education platform that reaches over 200K people monthly. I’m passionate about combining storytelling, data, and strategy to turn audiences into loyal communities and content into real business results.

Available to hire

I’m a social media strategist with over a decade of experience in building brands and online communities. I started my journey in 2012, helping Paroparoshop grow from zero followers to generating around 1 billion IDR in monthly sales through creative campaigns and engagement strategies.

Later, I co-founded PT Travelrackindo and built one of Indonesia’s largest travel communities, collaborating with global brands like Hyatt, JW Marriott, and Daniel Wellington. Now, I manage @parentpedia, a parenting and education platform that reaches over 200K people monthly. I’m passionate about combining storytelling, data, and strategy to turn audiences into loyal communities and content into real business results.

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Experience Level

Language

English
Fluent
Chinese
Intermediate
Indonesian
Fluent

Work Experience

Founder & Social Media Strategist at @theparentpedia
January 1, 2023 - November 3, 2025
Grew a parenting education community to 200k Instagram followers and 20k TikTok followers; created content strategies with high engagement; designed and sold digital products building a profitable niche brand.
Co-Owner & Content Director at @wonderful_location
January 1, 2024 - January 1, 2024
Built and managed a global travel brand with over 2M Instagram followers; directed content strategy, influencer partnerships, and international brand collaborations; boosted engagement through data-driven planning.
General Manager at PT. Travelrackindo Wisata Global
January 1, 2020 - January 1, 2020
Led marketing and online presence for a travel company with 101k Instagram followers; implemented digital campaigns that boosted bookings and community engagement.
Co-Founder & Manager at @Indotravellers.co
January 1, 2015 - January 1, 2015
Built Indonesia’s first large-scale travel influencer community, growing to 650k followers; applied growth hacking and engagement strategies to create viral campaigns.
Marketing Director at Paroparoshop
January 1, 2017 - January 1, 2017
Designed branding and social media campaigns for one of Jakarta’s first online phone case stores; scaled Instagram to 500k followers and achieved IDR 1B (~$65k) in monthly revenue through creative campaigns and influencer marketing.

Education

Advanced Diploma in Visual Communication & Arts at First Media Design School Singapore
January 1, 2008 - January 1, 2010
Advanced Diploma in Advertising at Imago School of Modern Advertising
January 1, 2008 - January 1, 2010
Bachelor of Science in Business Studies at School of Business and Trades
January 1, 2024 - November 3, 2025

Qualifications

Certification of Stanford University’s Education Program for Gifted Youth
January 11, 2030 - November 3, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services, Retail