Patrick Clarke
I'm Patrick Clarke, a Technical SEO strategist specializing in driving organic growth for e-commerce brands across travel, finance, and home services.
About
I’m Patrick Clarke, a Technical SEO strategist specializing in driving organic growth for e-commerce brands across travel, finance, and home services. I translate technical insight into business outcomes and tell the story of a brand through what people are searching for.\n\nI believe storytelling is essential in SEO. I focus on AI-enabled optimization, multilingual strategies, and data-driven content to attract new customers and grow revenue, partnering with product and engineering to preserve rankings across site redesigns and migrations.
- 3 years' experience
- Joined June 2026
Industry experience
- Travel & Hospitality
- Financial Services
- Retail
- Professional Services
Work experience
Drove a sustained 91% YoY increase in organic traffic—61% from non-branded searches—by building and executing a buyer-guide content strategy; achieved 288 total keywords on page 1 (66 in top 3) by deploying a static, search-optimized product card; built an internal Python tool mapping query fan-out to expand visibility across AI sub-queries.
Led SEO strategy across a full website redesign and CMS migration, driving a projected $9M in incremental revenue; developed multilingual SEO strategy to localize the site across 5 priority languages identified through market research, expanding reach in key international markets.
Executed the content strategy for 'Every Day Banking,' driving a 36.5% increase in organic traffic and a 62% increase in conversions YoY; increased the insurance site's organic visits by an estimated 33,750 monthly through data-driven site restructuring.
Education
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