Senior graphic and brand designer with 30+ years of experience creating visual identities, brand systems, and communications across print and digital media. Experienced in taking projects from creative brief and concept development through stakeholder presentations, refinement, brand guidelines, and final production. Advanced Adobe Creative Cloud expertise with a strong foundation in typography, colour, illustration, and visual storytelling, with extensive experience developing adaptable creative systems for different audiences and applications.…

Patrick Franc

Senior graphic and brand designer with 30+ years of experience creating visual identities, brand systems, and communications across print and digital media. Experienced in taking projects from creative brief and concept development through stakeholder presentations, refinement, brand guidelines, and final production. Advanced Adobe Creative Cloud expertise with a strong foundation in typography, colour, illustration, and visual storytelling, with extensive experience developing adaptable creative systems for different audiences and applications.…

Available to hire

Senior graphic and brand designer with 30+ years of experience creating visual identities, brand systems, and communications across print and digital media. Experienced in taking projects from creative brief and concept development through stakeholder presentations, refinement, brand guidelines, and final production.

Advanced Adobe Creative Cloud expertise with a strong foundation in typography, colour, illustration, and visual storytelling, with extensive experience developing adaptable creative systems for different audiences and applications.

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Language

English
Fluent
French
Fluent

Work Experience

Graphic Designer / UI/UX at SGN Tech Solutions
January 1, 2025 - Present
Develop branding, visual identities, and digital assets for web and app-based technology projects. Create UI/UX designs and visual systems for interactive web and mobile applications. Design client-facing presentations and marketing communications. Collaborate with clients, marketing teams, and developers through feedback, revisions, and final delivery while maintaining visual consistency across multiple touchpoints.
Creator / Designer / Writer at beinginvisible.ca (Independent Personal Publishing Project)
January 1, 2017 - Present
Created and designed an independent website exploring lived experience and health/mental-health-related subjects through personal writing and visual communication. Developed content and visuals with an emphasis on empathy, dignity, clarity, and accessibility.
President / Senior Graphic Designer at Francly Graphic
January 1, 1998 - Present
Lead branding and visual communication projects from initial brief and concept development through presentation, stakeholder feedback, revisions, and final production. Develop complete visual identities including logos, typography, colour systems, brand guidelines, and supporting brand assets. Create marketing communications for print, digital, web, and campaigns (presentations, advertising, packaging, brochures, and related materials). Translate client objectives into clear, adaptable visual systems and collaborate with clients, marketing teams, developers, suppliers, and production partners across multiple concurrent projects and deadlines.
Head Toy Designer at Battat Toys
January 1, 1991 - January 1, 1998
Managed a team of junior designers, illustrators, and packaging artists. Created original toy concepts, graphics, illustrations, and visual assets for consumer products and packaging, including private-label collaborations for major entertainment brands. Worked within established brand systems while adapting creative across different products and audiences, collaborating with sales, suppliers, senior management, and clients.

Education

DEC, Illustration & Design at Dawson College
August 31, 1987 - May 18, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet
    Lee Anne Caron — Brand Refresh & Digital Experience
    Brand refresh and digital transformation for an established residential real estate broker whose existing online presence no longer reflected her personal approach or the experience she provides her clients. The project included refreshed visual identity, signature branding, positioning and messaging, content restructuring, and a complete website redesign. The new direction was designed to feel personal, confident, contemporary and trustworthy while creating clearer pathways for buyers, sellers and downsizers. My role included brand strategy, visual identity, art direction, messaging, UX/content structure and website design. BrandDesign BrandRefresh BrandIdentity Rebranding WebDesign UXDesign ArtDirection GraphicDesign…
    Valiora — Brand Identity & Guidelines
    Comprehensive visual identity developed for a technology-focused brand, designed to communicate innovation, professionalism and trust. The project included logo development, typography, colour system, visual language and detailed brand guidelines to create a consistent, adaptable identity across digital and business applications. My role included brand strategy, identity design, logo development, typography, colour system, brand guidelines and visual applications. BrandDesign BrandIdentity BrandGuidelines LogoDesign GraphicDesign TechnologyBranding Typography…
    Levantina — Brand Identity & Guidelines
    Comprehensive brand identity system developed from concept through final guidelines. The project included logo development, brand personality, typography, colour palette, custom graphic patterns and real-world applications. The identity was designed to balance Levantine cultural heritage and craftsmanship with a sophisticated contemporary visual language for an international audience. My role included brand strategy, identity design, logo development, typography, colour system, custom illustration/pattern development, brand guidelines and visual applications. BrandDesign BrandIdentity BrandGuidelines LogoDesign GraphicDesign Typography Illustration PackagingDesign…