Growth Marketer at Billdu

Managing the Iterable marketing platform, overseeing all campaigns for channels such as email, in-app banner, and push notifications & automated scenarios. Creating, implementing, and testing automated scenarios and workflows, ensuring accurate targeting, proper functionality, and smooth customer journeys. Collaborating closely with development and product teams to launch new business projects, improve existing ones, and ensure smooth implementation within the platform. Leading the full campaign creation process from brainstorming and concept development, to designing in Figma, crafting copy, preparing assets, preparing HTML templates, and uploading to Iterable. Handling SEO and content-related tasks, including creating and updating landing pages in WordPress, writing blog articles, maintaining accurate content across pages, and collaborating with an external SEO agency on strategy and execution.

Marketing Assistant at eyerim

Created web banners and email campaigns for several ey erim domains; coordinated with internal teams and a partner digital agency to design and implement automated campaign scenarios (Bloomreach CDXP). Provided full project management support and vendor budgeting; coordinated affiliate programs (Dognet and two performance networks) and liaised with affiliates/publishers to optimize campaigns and approve commissions. Built and updated landing pages; supported ongoing content marketing and collaborated on campaigns across eyerim's EU markets.