Available to hire
My current role as a UX Consultant is driven by a passion for improving digital experiences, and I am dedicated to helping companies achieve their goals through user-centric design practices. By combining user research, thoughtful analysis, wireframing, and prototyping, I facilitate the transformation of digital assets into intuitive, engaging, and accessible interfaces that leave a positive impact on users and on the organization.
I am an experienced Interaction Designer based in Amsterdam with over 13 years of experience. My work spans producing graphical sketches, wireframes, and storyboards to map customer journeys and information architecture. I collaborate with visual designers and developers to turn design intent into reality, leading UX strategy and research-led design for native apps and websites, while balancing user needs with marketing and business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Dutch
Beginner
Work Experience
Senior UX Designer at Freelancer (Self-employed)
September 1, 2020 - November 11, 2025Senior UX Designer/Consultant focused on improving digital experiences through user-centered design. Responsible for user research, analysis, wireframing, prototyping, and delivering intuitive, accessible interfaces that meet business goals.
Senior Interaction Designer at Value Partners | Digital Technology
August 1, 2020 - August 1, 2020Led interaction design activities for B2B and B2C projects, conceptualizing, designing, and implementing interactive experiences; defined UX methodologies; worked cross-functionally with product managers, designers, strategists, researchers and developers.
Interaction Design Leader at Exage S.p.A.
September 1, 2018 - September 1, 2018Managed a team of interaction designers; defined methodologies for UX and usability testing; produced UX/Service design outputs; collaborated with cross-functional teams; advocated design thinking and innovation; produced design guidelines and prototypes to communicate design intent.
Senior Interaction Designer at LIQID
November 1, 2016 - November 1, 2016Led interaction design for digital products; collaborated with product managers, strategists, designers, researchers and developers; developed information architecture, wireframes, and prototypes; mentored team members and communicated research findings and design rationale.
Interaction Design Master Tutor at Domus Academy
August 1, 2011 - August 1, 2011Supported Master students during seminars and final projects; provided academic assistance, clarified concepts, guided assignments, and helped organize exhibitions to showcase department work.
Senior Interaction Designer at Freelancer, Amsterdam
September 1, 2020 - November 21, 2025Leading the conceptualization, design, and implementation of interactive experiences for various products and services as a UX Consultant. I drive user research, information architecture, wireframes, and prototypes to transform digital assets into intuitive, accessible interfaces, collaborating with product teams to meet business goals.
Senior Interaction Designer I at Value Partners | Digital Technology, Milan
August 31, 2020 - August 31, 2020Led interaction design for digital products, defining IA, UX strategy and usability testing; produced personas, journey maps, and service blueprints; collaborated with product managers, designers, strategists and researchers; mentored junior designers and advocated design thinking.
Interaction Design Leader at Exage S.p.A., Milan
September 30, 2018 - September 30, 2018Led interaction design for complex experiences, guiding cross‑functional teams through the design process; established interaction design guidelines; defined information architecture and prototypes; partnered with visual designers and developers to deliver consistent UX across platforms.
Senior Interaction Designer I at LIQID, Milan
November 1, 2016 - November 1, 2016Led interaction design strategy from content to native apps and websites, stewarding UX through design and development; produced prototypes, wireframes and flow diagrams; collaborated with product teams and developers.
Interaction Design Master Tutor at Domus Academy, Milan
August 31, 2011 - August 31, 2011Provided master-level tutoring in Interaction Design, supporting students through seminars and final projects; organized exhibitions; assisted project leaders and visiting professors.
Senior Interaction Designer at Value Partners | Digital Technology
August 31, 2020 - August 31, 2020Led interaction design for multiple digital products, defined UX strategies, produced UX artifacts (personas, journeys, IA), and collaborated with product managers, designers, and developers to deliver high-quality solutions for brands such as Nestlé, Zurich, Allianz Bank, Condè Nast, Alfa Romeo, Edison, Eni, Bayer, Indesit-Hotpoint, Mulino Bianco, and Fila.
Interaction Design Leader at Exage S.p.A.
September 30, 2018 - September 30, 2018Led a team of interaction designers, defined UX methodologies and usability testing processes, and steered UX strategy across products from concept to implementation; created interaction guidelines and communicated insights to stakeholders.
Senior Interaction Designer at LIQID
November 30, 2016 - November 30, 2016Collaborated on information architecture, wireframes, and interaction design for digital products; worked with visual designers and developers to realize design intent.
Interaction Design Master Tutor at Domus Academy
August 31, 2011 - August 31, 2011Supported Master students during seminars and final master projects; assisted project leaders and organized exhibitions to showcase department work.
Senior Interaction Designer at Freelancer
September 1, 2020 - November 21, 2025Current role as a UX Consultant focused on improving digital experiences for clients through user-centric design practices, combining user research, analysis, wireframing, and prototyping to create intuitive, engaging, and accessible interfaces.
Senior Interaction Designer at Value Partners | Digital Technology, Milan
August 31, 2020 - August 31, 2020Leading interaction design for various products and services; managing the process between interaction, visual design and development; defining UX methodologies and usability testing; producing UX/Service design outputs; mentoring; acting as ambassador for design thinking; creating personas, blueprints, and information architecture; collaborating with cross-functional teams; guiding UX strategy through design and development.
Senior Interaction Designer at LIQID, Milan
November 1, 2016 - November 1, 2016Senior Interaction Designer; produced graphical sketches, prototypes, wireframes, and site maps; collaborated with product managers, designers, strategists, prototypers, researchers & developers; mentored colleagues; communicated research findings and design rationale; led interaction design strategy from content to apps/web; developed information architecture and guidelines.
Education
BSc in Industrial Design (Cum Laude) at University of Florence
January 11, 2030 - January 1, 2007MSc in Industrial Design at Eindhoven University of Technology
January 11, 2030 - January 1, 2009Master in New Digital Communication at 24ORE Milan Business School
January 11, 2030 - January 1, 2015MSc Industrial Design at Eindhoven University of Technology
January 1, 2009 - January 1, 2009Master in New Digital Communication at 24ORE Milan Business School
January 1, 2015 - January 1, 2015BSc Industrial Design at University of Florence
January 1, 2007 - January 1, 2007MSc in Industrial Design at Eindhoven University of Technology
January 11, 2030 - January 1, 2009Master in New Digital Communication at Milan Business School (24ORE Milano – New Digital Communication)
January 11, 2030 - January 1, 2015BSc in Industrial Design at University of Florence
January 11, 2030 - January 1, 2007Master of Science in Industrial Design at Eindhoven University of Technology
January 1, 2009 - January 1, 2009BSc in Industrial Design at University of Florence
January 1, 2007 - January 1, 2007MSc in New Digital Communication at 24ORE Milan Business School
January 1, 2015 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Financial Services, Healthcare, Consumer Goods, Software & Internet, Professional Services, Manufacturing, Education
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