I turn followers into communities and content into conversations. Social Media & Community Manager with a love for strategy, storytelling, and building brands people root for.…

Patrick Adeleke

I turn followers into communities and content into conversations. Social Media & Community Manager with a love for strategy, storytelling, and building brands people root for.…

Available to hire

I turn followers into communities and content into conversations. Social Media & Community Manager with a love for strategy, storytelling, and building brands people root for.

Language

English
Fluent
French
Intermediate

Work Experience

Social Media & Community Manager at Freelance
January 26, 2023 - Present
Manage end-to-end social media strategy and community engagement for multiple brands across Instagram, TikTok, and X. Plan and execute content calendars, create scroll-stopping visuals and copy, and grow engaged, loyal communities through consistent interaction, moderation, and audience-first campaigns. Key highlights: • Grew combined follower base across client accounts by 35%+ within 6 months • Built and moderated online communities of 5K–20K+ engaged members • Increased average post engagement rate by 25% through data-driven content strategy • Managed content using tools like Canva, Later, and Meta Business Suite • Collaborated with brand and design teams to maintain consistent voice and visual identity across platforms
Social Media & Community Manager at Freelance
June 15, 2022 - Present
Own the brand's social media presence and community strategy across Instagram, TikTok, and LinkedIn, driving growth through creative content, timely engagement, and audience insights. • Developed and executed monthly content calendars aligned with brand campaigns and product launches • Grew total social following by 50K+ and boosted engagement rate by 30% year-over-year • Built an active brand community, responding to comments/DMs within hours to strengthen customer relationships • Ran and analyzed paid + organic campaigns, reporting performance to leadership monthly • Partnered with design, PR, and product teams to ensure consistent messaging across channels • Managed crisis communication and community moderation during high-traffic events

Education

Bachelor of Science in Marketing at university of lagos
February 11, 2022 - November 20, 2025
Focused on digital marketing, brand communication, and consumer behavior. Gained hands-on experience managing social media campaigns and content strategy through coursework and student organization projects. Developed strong skills in copywriting, analytics, and audience engagement, foundational to my current work as a Social Media & Community Manager.

Qualifications

Google Digital Marketing & E-commerce Certificate
January 3, 2024 - May 20, 2024
Completed a professional certification covering social media strategy, content planning, community engagement, and performance analytics. Learned to build data-driven campaigns, optimize posting strategy across platforms, and grow authentic online communities, skills directly applied in my current role as a Social Media & Community Manager.
Meta Social Media Marketing Professional Certificate
April 1, 2025 - July 8, 2025

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Professional Services, Other
    Bloom Skincare — Instagram & TikTok Community Growth Campaign

    Overview

    Led social media strategy and community management for Bloom Skincare across Instagram and TikTok, growing the brand’s audience and building an engaged, loyal community around product launches and daily content.

    What I Did

    • Developed and executed a 3-month content calendar aligned with product launches and seasonal campaigns
    • Created and scheduled Reels, Stories, and carousel posts tailored to platform trends
    • Managed daily community engagement — responding to comments, DMs, and audience questions within hours
    • Ran polls, Q&As, and interactive Stories to boost engagement and community feedback
    • Analyzed weekly performance data and adjusted content strategy based on what resonated
    • Collaborated with the design team to keep visuals and brand voice consistent across platforms

    Results

    • Grew Instagram following by 42% in 3 months
    • Increased average post engagement rate by 28%
    • Built an active TikTok community from 0 to 15K+ followers
    • Achieved 3 viral posts (100K+ views each) through trend-driven content

    Tools Used

    Meta Business Suite, Canva, Later, HubSpot, TikTok Creator Studio

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