PATTARATA TECHAPAITOON
I'm Pattarata Techapaitoon, a business innovation professional specializing in cross-functional project management, marketing strategy, and UX/UI design.
About
I’m Pattarata Techapaitoon, a business innovation professional specializing in cross-functional project management, marketing strategy, and UX/UI design. I thrive at the intersection of data, user insights, and operational efficiency to deliver practical solutions in Thailand and international markets.
I’m actively pursuing opportunities in Business Analytics, Growth Strategy, and Innovation-focused roles, where I can help teams turn ideas into measurable outcomes through experimentation and collaboration.
- 8 years' experience
- Joined June 2025
Languages
- ThaiFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Travel & Hospitality
- Professional Services
- Consumer Goods
- Wholesale & Distribution
Work experience· 20 roles
Designed websites and mobile applications based on client requirements; conducted user research, wireframing, and rapid prototyping; delivered high-fidelity designs using Figma and Adobe tools.
Lead end-to-end wine import operations from the United States to Thailand; manage regulatory documentation and compliance for alcohol distribution in Thailand; develop B2B sales strategy and partnerships with restaurants and distributors; develop B2C sales strategy and customer outreach; oversee branding, marketing campaigns, and customer acquisition; analyze sales performance and optimize pricing and inventory decisions; decide SKU assortment and distribution strategy.
Co-owned and managed sales operations for the family business, leading sales and strategic initiatives from May 2022 to present. Provided leadership in day-to-day business activities and collaborated on product development and marketing plans.
Education· 12
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