Paulina Ceniceros
I am a performance-focused marketing professional with over 7 years of experience in paid media, influencer marketing, and digital strategy across e-commerce and brand-driven environments.
About
I am a performance-focused marketing professional with over 7 years of experience in paid media, influencer marketing, and digital strategy across e-commerce and brand-driven environments. I thrive on turning data into action, building scalable campaigns, and delivering measurable results.
Beyond numbers, I enjoy collaborating with creators and cross-functional teams to craft authentic brand stories and drive growth across channels. I am passionate about continuous optimization and building long-term partnerships with creators and brands.
- 5 years' experience
- Joined January 2026
Skills· 4
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
- Education
More experts in Buenos Aires, Argentina
Work experience
End-to-end management of influencer marketing budgets across 7 brands simultaneously. Oversaw monthly spend ranging from $10K to $35K to drive TikTok Shop revenue and GMV growth. Strategic allocation of budget to content creators focused on short-form video production, sales activation, and GMV optimization within TikTok Shop. Performance analysis and optimization of influencer campaigns using key metrics aligned with full-funnel digital strategy.
Managed Shopify e-commerce operations, planned and optimized paid media campaigns across Meta Ads, Google Ads, and Pinterest to drive traffic and conversions. Monitored budgets and key performance metrics (ROAS, CPA, conversion rate) to improve campaign efficiency. Oversaw LinkedIn profile management and aligned organic content with brand positioning and paid efforts.
Planned and executed digital marketing strategies across social platforms aligned with brand and performance goals. Managed and optimized paid campaigns on Meta Ads, Google Ads, and Pinterest Ads to drive traffic and conversions. Monitored budgets and key metrics to improve campaign efficiency. Oversaw LinkedIn profile management, aligning organic content with brand positioning and paid efforts.
Education
Certifications and awards
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