Paula Brazão

Managed multi-platform content (Instagram, TikTok, YouTube, Facebook), creating and scheduling posts, Reels, and campaigns. Developed content calendars and SEO-driven strategies, increasing organic reach by 30% within three months. Supported paid campaign initiatives and monitored performance metrics to improve conversions and audience growth. Negotiated partnerships with influencers and media, boosting brand exposure and engagement. Improved campaign workflows and delivery efficiency by 20% through process optimization and performance tracking.

Managed social media and influencer campaigns, coordinating content creation, publishing, and campaign timelines across platforms. Planned and executed content strategies aligned with brand positioning; Monitored audience behavior to optimize content and improve results. Coordinated brand activations and digital campaigns, ensuring consistent communication and alignment across teams and creators. Contributed to 15% revenue growth through strategic content, partnerships, and performance-driven campaign execution.

Supported content creation, press materials, and campaign assets aligned with brand communication; assisted influencer collaborations and campaign logistics, ensuring timely execution of activations; monitored campaign performance and prepared reports, contributing to strategies that increased client sales by 30%.