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Hi, I’m Paula Brazão, a Social Media & Marketing Specialist with 5+ years of experience guiding content, campaigns, and influencer collaborations across digital platforms. I love turning data and storytelling into engaging brand experiences, and I thrive in collaborative, fast-paced environments. I earned a Bachelor’s degree in Fashion Design from Universidade Candido Mendes in Rio de Janeiro and complemented it with Digital Marketing, SEO, Social Media Management, and Branding courses. Based in Porto, Portugal as an EU citizen, I’m excited to apply my skills to help brands grow online and build meaningful connections with audiences.…Hi, I’m Paula Brazão, a Social Media & Marketing Specialist with 5+ years of experience guiding content, campaigns, and influencer collaborations across digital platforms. I love turning data and storytelling into engaging brand experiences, and I thrive in collaborative, fast-paced environments. I earned a Bachelor’s degree in Fashion Design from Universidade Candido Mendes in Rio de Janeiro and complemented it with Digital Marketing, SEO, Social Media Management, and Branding courses. Based in Porto, Portugal as an EU citizen, I’m excited to apply my skills to help brands grow online and build meaningful connections with audiences.

Paula Brazão

Social Media Manager, Content Creator, Marketing Strategist, +2

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Hi, I’m Paula Brazão, a Social Media & Marketing Specialist with 5+ years of experience guiding content, campaigns, and influencer collaborations across digital platforms. I love turning data and storytelling into engaging brand experiences, and I thrive in collaborative, fast-paced environments. I earned a Bachelor’s degree in Fashion Design from Universidade Candido Mendes in Rio de Janeiro and complemented it with Digital Marketing, SEO, Social Media Management, and Branding courses. Based in Porto, Portugal as an EU citizen, I’m excited to apply my skills to help brands grow online and build meaningful connections with audiences.…Hi, I’m Paula Brazão, a Social Media & Marketing Specialist with 5+ years of experience guiding content, campaigns, and influencer collaborations across digital platforms. I love turning data and storytelling into engaging brand experiences, and I thrive in collaborative, fast-paced environments. I earned a Bachelor’s degree in Fashion Design from Universidade Candido Mendes in Rio de Janeiro and complemented it with Digital Marketing, SEO, Social Media Management, and Branding courses. Based in Porto, Portugal as an EU citizen, I’m excited to apply my skills to help brands grow online and build meaningful connections with audiences.

Available to hire

Hi, I’m Paula Brazão, a Social Media & Marketing Specialist with 5+ years of experience guiding content, campaigns, and influencer collaborations across digital platforms. I love turning data and storytelling into engaging brand experiences, and I thrive in collaborative, fast-paced environments.

I earned a Bachelor’s degree in Fashion Design from Universidade Candido Mendes in Rio de Janeiro and complemented it with Digital Marketing, SEO, Social Media Management, and Branding courses. Based in Porto, Portugal as an EU citizen, I’m excited to apply my skills to help brands grow online and build meaningful connections with audiences.

Skills

Copywriting

SEO

Email Marketing

Experience Level

Copywriting

Expert

SEO

Expert

Email Marketing

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

PR & Marketing Intern at TNT Assessoria

January 1, 2016 - January 1, 2017

Supported content creation, press materials, and campaign assets aligned with brand communication; assisted influencer collaborations and campaign logistics, ensuring timely execution of activations; monitored campaign performance and prepared reports, contributing to strategies that increased client sales by 30%.

Influencer Marketing Specialist

April 1, 2018 - April 1, 2020

Managed social media and influencer campaigns, coordinating content creation, publishing, and campaign timelines across platforms. Planned and executed content strategies aligned with brand positioning; Monitored audience behavior to optimize content and improve results. Coordinated brand activations and digital campaigns, ensuring consistent communication and alignment across teams and creators. Contributed to 15% revenue growth through strategic content, partnerships, and performance-driven campaign execution.

Marketing Specialist & Social Media Strategist at MOS Agency

December 1, 2020 - June 1, 2021

Managed multi-platform content (Instagram, TikTok, YouTube, Facebook), creating and scheduling posts, Reels, and campaigns. Developed content calendars and SEO-driven strategies, increasing organic reach by 30% within three months. Supported paid campaign initiatives and monitored performance metrics to improve conversions and audience growth. Negotiated partnerships with influencers and media, boosting brand exposure and engagement. Improved campaign workflows and delivery efficiency by 20% through process optimization and performance tracking.