Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Paula. I’m a Social Media Manager and Content Strategist based in Berlin with eight years of experience building campaigns that move with culture. I’m driven by aesthetics and storytelling, translating cultural moments and trends into strategic content that resonates across fashion, lifestyle and sports. I’ve led campaigns end to end, built social-first content, and collaborated with influencers, ambassadors, and creative partners to deliver cohesive, on-brand experiences. My work blends content strategy, visual storytelling, and product storytelling to boost engagement, conversions, and brand presence across markets. I thrive in cross-functional teams, turning insights into creative concepts and scalable campaigns that feel authentic to the brand and audience.…Hi, I’m Paula. I’m a Social Media Manager and Content Strategist based in Berlin with eight years of experience building campaigns that move with culture. I’m driven by aesthetics and storytelling, translating cultural moments and trends into strategic content that resonates across fashion, lifestyle and sports. I’ve led campaigns end to end, built social-first content, and collaborated with influencers, ambassadors, and creative partners to deliver cohesive, on-brand experiences. My work blends content strategy, visual storytelling, and product storytelling to boost engagement, conversions, and brand presence across markets. I thrive in cross-functional teams, turning insights into creative concepts and scalable campaigns that feel authentic to the brand and audience.

Paula de Anta

Social Media Manager, Content Strategist, Brand Designer, +7





Hi, I’m Paula. I’m a Social Media Manager and Content Strategist based in Berlin with eight years of experience building campaigns that move with culture. I’m driven by aesthetics and storytelling, translating cultural moments and trends into strategic content that resonates across fashion, lifestyle and sports. I’ve led campaigns end to end, built social-first content, and collaborated with influencers, ambassadors, and creative partners to deliver cohesive, on-brand experiences. My work blends content strategy, visual storytelling, and product storytelling to boost engagement, conversions, and brand presence across markets. I thrive in cross-functional teams, turning insights into creative concepts and scalable campaigns that feel authentic to the brand and audience.…Hi, I’m Paula. I’m a Social Media Manager and Content Strategist based in Berlin with eight years of experience building campaigns that move with culture. I’m driven by aesthetics and storytelling, translating cultural moments and trends into strategic content that resonates across fashion, lifestyle and sports. I’ve led campaigns end to end, built social-first content, and collaborated with influencers, ambassadors, and creative partners to deliver cohesive, on-brand experiences. My work blends content strategy, visual storytelling, and product storytelling to boost engagement, conversions, and brand presence across markets. I thrive in cross-functional teams, turning insights into creative concepts and scalable campaigns that feel authentic to the brand and audience.

Available to hire

Hi, I’m Paula. I’m a Social Media Manager and Content Strategist based in Berlin with eight years of experience building campaigns that move with culture. I’m driven by aesthetics and storytelling, translating cultural moments and trends into strategic content that resonates across fashion, lifestyle and sports. I’ve led campaigns end to end, built social-first content, and collaborated with influencers, ambassadors, and creative partners to deliver cohesive, on-brand experiences.

My work blends content strategy, visual storytelling, and product storytelling to boost engagement, conversions, and brand presence across markets. I thrive in cross-functional teams, turning insights into creative concepts and scalable campaigns that feel authentic to the brand and audience.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Work Experience

Social Media Manager & Content Strategist at X-BIONIC® sportswear

September 1, 2023 - Present

Owned 360º campaigns, social-first content, and digital activations end to end, including a full documentary. Led content planning and calendar management across seasonal launches, product drops, and brand activations. Owned social media strategy and creative direction, defining formats, designing key assets and boosting organic reach by 70% and tripling engagement. Managed social budgets and projects, working with influencers and ambassadors (including Swiss Ski Team athletes). Led curators, agencies, and external partners to deliver cohesive, on-brand creative concepts. Defined campaign narratives, aligning storytelling, visual direction, and brand tone across markets, while collaborating with e-commerce, product, and digital teams. Monitored and analyzed performance, using insights to optimize strategy and content execution.

Social Media & Content Planning at Next Big Thing AG

March 1, 2023 - August 31, 2023

Led social media planning and content planning across campaigns, aligning with seasonal launches and brand activations.

Content & Brand Manager at ECCOCAR

October 1, 2019 - January 31, 2023

Led the rebranding of the visual identity, redefining the brand’s look, creative direction, and design systems. Developed product-focused brand strategies, aligning tone of voice, visual presence, and positioning across key customer touchpoints. Oversaw brand management initiatives and directed product storytelling through brand films, guidelines and digital narratives to enhance awareness and conversions.

Fashion Designer, Art Director & SM Manager at NINA MÛR

November 1, 2018 - June 30, 2019

Designed collections from sketches and 3D prototypes to materials and workshop production (CMF), including an exclusive sunglasses line for the Guggenheim Museum. Led creative direction for shoots, campaigns, and social media, ensuring cohesive visual storytelling. Managed social media strategy and content planning to boost brand visibility and engagement. Market, trend, and audience research to inform innovative product and content strategies.

Content Strategy & Brand Manager at ECCOCAR

October 19, 2019 - January 23, 2023

Fashion Designer & Art Director & Social Media Manager at NINA MÛR

November 18, 2018 - June 19, 2019

Designed collections from sketches and 3D prototypes to materials and workshop production (CMF), including an exclusive sunglasses line for the Guggenheim Museum. Led creative direction for shoots, campaigns, and social media, ensuring cohesive visual storytelling. Managed social media strategy and content planning to boost brand visibility and engagement. Conducted market, trend, and audience research to inform innovative product and content strategies.