Paula Del Olmo
Marketing and business development professional with experience coordinating brand and growth initiatives in international multi-brand environments.
About
Marketing and business development professional with experience coordinating brand and growth initiatives in international multi-brand environments. I currently work at Hearst, where I lead projects across a portfolio of 13 brands, combining strategic planning, partnerships, events and performance analysis to drive impact and business results.
I am particularly passionate about the beauty, fashion, lifestyle and hospitality sectors, where brand experience and customer engagement play a key role. I enjoy working in dynamic environments that require creativity, analytical thinking and collaboration with cross-functional teams.
Curious, proactive and highly organized, I approach every project with the ambition to contribute strategically, generate measurable impact and continue growing professionally.
- 7 years' experience
- Joined March 2026
Skills· 13
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- FrenchIntermediate
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Other
- Travel & Hospitality
- Education
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Work experience· 5 roles
Led marketing initiatives across 13 international brands, aligning global strategy with local execution to drive growth and commercial performance. Defined and executed go-to-market plans and 360º activations, adapting messaging and assets to different targets and regional contexts. Planned and led end-to-end B2C activations and strategic events, ensuring executional excellence, strong brand experience and results-driven postevent analysis. Drove trade marketing initiatives by coordinating promotional materials, commercial tools and experiential activations. Captured and analyzed market insights, audience data and campaign performance, producing structured reports and KPI tracking to optimize effectiveness. Contributed to strategic planning processes, including annual plans, project roadmaps and budget allocation. Coordinated cross-functional internal teams and external partners to ensure brand consistency and efficient execution across all touchpoints.
Led marketing initiatives across 13 international brands, aligning global strategy with local execution to drive growth and commercial performance. Defined and executed go-to-market plans and 360º activations, adapting messaging and assets to different targets and regional contexts. Planned and led end-to-end B2C activations and strategic events, ensuring executional excellence, strong brand experience and results-driven postevent analysis. Drove trade marketing initiatives by coordinating promotional materials, commercial tools and experiential activations. Captured and analyzed market insights, audience data and campaign performance, producing structured reports and KPI tracking to optimize effectiveness. Contributed to strategic planning processes, including annual plans, project roadmaps and budget allocation. Coordinated cross-functional internal teams and external partners to ensure brand consistency and efficient execution across all touchpoints.
Administrative support including reception duties, document handling, event assistance, and coordination with internal teams and external partners; contributed to marketing and communications activities and ensured smooth operations during campaigns.
Education· 5
Applied Creativity & Stakeholder Management
Certifications and awards
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