Available to hire
I’m Paula Lobo, a copy and content writer with a strong journalism background. My career has focused on sports, especially futsal, with more than a decade of experience. Since late 2019/early 2020 I’ve been working in the iGaming industry, producing and optimizing content for sportsbooks and casinos.
I also host and comment on cycling podcasts and perform editorial and translation work across Portuguese and Brazilian markets, always balancing creativity with an SEO-focused approach.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner
French
Beginner
Work Experience
Podcaster at Sexto Monumento
May 1, 2024 - PresentA weekly podcast about cycling, focusing mainly on World Tour level (both male and female road races). I host it sometimes (because I have the skills to fill in for our regular host when he is not available), but my main role is being a commentator.
Content Manager at Medier Agency
September 1, 2024 - March 31, 2025Content and translations management for the Portuguese market for casinos and sportsbooks (on-site and CRM campaigns).
Content Writer at Content Box
January 1, 2020 - September 30, 2024Writing blog posts, editorial and/or advertisement content for websites in the iGaming industry for the Portuguese and Brazilian markets. Translation of content into Portuguese/Brazilian, providing SEO advice and ensuring quality from an SEO perspective.
Content Manager at iGaming Content Services
August 1, 2022 - August 31, 2024Translations and content creation for the Portuguese market for casinos and sportsbooks (both on site and CRM campaigns).
Podcaster at Portuguese Cycling Magazine
December 1, 2021 - April 30, 2024A weekly podcast about cycling.
Podcaster at Zerozero.pt
February 1, 2021 - January 31, 2023Podcaster; resident commentator at '5 para 4', a weekly futsal podcast.
Research Fellow at TecMinho
July 1, 2015 - June 30, 2016Communication actions regarding Project N.º 2014/38320.
Communication Manager at Fibrenamics
March 1, 2015 - June 30, 2016Copywriting, media relations, social media management, community management and events planning.
Editor at LampCoach
August 1, 2014 - February 28, 2015Editing (the whole book); Social Media Planning; Media Relations; Events planning.
Marketing and Communications Manager at Portuguese Red Cross - Branch of Braga
March 1, 2013 - June 30, 2014Copywriting, media relations, social media management, community management and events planning.
Communication Manager - Futsal at SC Braga
September 1, 2012 - October 31, 2013Copywriting, media relations, media training, photography and social media management.
Vice President Marketing Communications at Associacao Academica da Universidade do Minho
January 1, 2012 - January 31, 2013Press relations, social media management, events planning.
Vice President at Associacao Academica da Universidade do Minho
January 1, 2011 - January 31, 2012Head of the Department of Support to Students Union of each course in University of Minho.
Communications Specialist at Paleta de Ideias
March 1, 2012 - May 31, 2012Account managing, pro bono projects, copywriting, social media management.
Journalist at ComUM - jornal online dos alunos de Ciências da Comunicação
September 1, 2007 - May 31, 2009Wrote about cultural activities in Braga and Vila Nova de Famalicão.
Content Manager - Portuguese at Medier Agency
September 1, 2024 - March 31, 2025Translations and content creation for the Portuguese market for casinos and sportsbooks (both on site and CRM campaigns).
Editor in Chief at Futsal Global
July 1, 2016 - September 30, 2019Fact checking, spelling, grammar, writing style, page design and photos; editorial strategy; editing content; contributing editorial pieces; motivating and developing editorial staff; managing social media; Community Manager.
Sports Journalist at Various (Portugal)
September 1, 2019 - January 31, 2023Writing and editing content; proofreading; fact-checking; editorial strategy; team management.
Marketing and Communications Manager at Portuguese Red Cross - Braga Branch
March 1, 2013 - June 30, 2014Copywriting, media relations, social media management, community management and events planning.
Vice President at Association of Students - University of Minho
January 1, 2011 - January 31, 2012Head of the Department of Support to Students; Union of each course in University of Minho.
Education
Bachelor's in Communication and Media Studies at Universidade do Minho
January 1, 2007 - December 31, 2010Master’s Degree, International Relations at Universidade do Minho
January 1, 2011 - December 31, 2011Postgraduate, Marketing and Strategic Management at Universidade do Minho
January 1, 2010 - December 31, 2010Marketing de Conteúdos at Factory Braga
February 1, 2022 - March 31, 2022Bachelor's Degree in Communication and Media Studies at Universidade do Minho
January 1, 2007 - January 1, 2010Certificate at Factory Braga
February 1, 2022 - March 1, 2022Master’s Degree in International Relations at Universidade do Minho
January 1, 2011 - January 19, 2026Postgraduate in Marketing and Strategic Management at Universidade do Minho / University of Minho
January 1, 2010 - January 1, 2010Qualifications
CCP - Certificado de Competências Pedagógicas
January 11, 2030 - January 19, 2026Locução para Rádio
January 11, 2030 - January 19, 2026Mercado - Estudo e Análise
January 11, 2030 - January 19, 2026CCP - Certificado de Competências Pedagógicas
January 11, 2030 - January 19, 2026Locução para Rádio
January 11, 2030 - January 19, 2026Mercado - Estudo e Análise
January 11, 2030 - January 19, 2026Perfil e Potencial do Empreendedor
January 11, 2030 - January 19, 2026Industry Experience
Gaming, Media & Entertainment, Education, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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