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Digital Marketing Specialist with over 5 years of experience designing and executing digital strategies for B2B and B2C companies in both agency and in-house settings. I’ve worked on national and international projects across e-commerce, fashion, healthcare, industry, and entertainment. I specialize in Paid Media, Social Media, SEO, e-commerce & web, email marketing, digital analytics, influencer marketing, and affiliate marketing. With a strategic, results-oriented mindset and advanced use of AI for marketing, I focus on measurable growth and conversion-focused execution.…Digital Marketing Specialist with over 5 years of experience designing and executing digital strategies for B2B and B2C companies in both agency and in-house settings. I’ve worked on national and international projects across e-commerce, fashion, healthcare, industry, and entertainment. I specialize in Paid Media, Social Media, SEO, e-commerce & web, email marketing, digital analytics, influencer marketing, and affiliate marketing. With a strategic, results-oriented mindset and advanced use of AI for marketing, I focus on measurable growth and conversion-focused execution.

Paula García García

Digital Marketer, SEO Expert, Social Media Manager, +3

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Digital Marketing Specialist with over 5 years of experience designing and executing digital strategies for B2B and B2C companies in both agency and in-house settings. I’ve worked on national and international projects across e-commerce, fashion, healthcare, industry, and entertainment. I specialize in Paid Media, Social Media, SEO, e-commerce & web, email marketing, digital analytics, influencer marketing, and affiliate marketing. With a strategic, results-oriented mindset and advanced use of AI for marketing, I focus on measurable growth and conversion-focused execution.…Digital Marketing Specialist with over 5 years of experience designing and executing digital strategies for B2B and B2C companies in both agency and in-house settings. I’ve worked on national and international projects across e-commerce, fashion, healthcare, industry, and entertainment. I specialize in Paid Media, Social Media, SEO, e-commerce & web, email marketing, digital analytics, influencer marketing, and affiliate marketing. With a strategic, results-oriented mindset and advanced use of AI for marketing, I focus on measurable growth and conversion-focused execution.

Available to hire

Digital Marketing Specialist with over 5 years of experience designing and executing digital strategies for B2B and B2C companies in both agency and in-house settings. I’ve worked on national and international projects across e-commerce, fashion, healthcare, industry, and entertainment.

I specialize in Paid Media, Social Media, SEO, e-commerce & web, email marketing, digital analytics, influencer marketing, and affiliate marketing. With a strategic, results-oriented mindset and advanced use of AI for marketing, I focus on measurable growth and conversion-focused execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Intermediate

German

Intermediate

Work Experience

Digital Marketing Account Manager at MSR Marketing

February 1, 2026 - July 31, 2026

Managed a portfolio of up to 10 national and international B2B and B2C clients. Planned and optimised monthly advertising budgets (up to €3,000 per client) across Meta Ads and Google Ads with a focus on ROAS and cost per lead. Developed SEO and content strategies (keyword research, blog management and on-page optimisation). Managed and optimised websites and online stores built on WordPress, Shopify and Wix to improve user experience and conversion. Prepared performance reporting and supported decision-making using Google Analytics 4, Search Console and Semrush. Integrated AI tools (ChatGPT, Gemini and Canva AI) into content production and analysis to reduce time spent on recurring tasks.

Community Manager at Universal McGregor (Be EssentiaI)

October 1, 2023 - January 31, 2026

Owned the brand’s 360° digital marketing strategy from planning through execution for nearly three years, including campaigns, email marketing, design and related activities. Optimised the e-commerce platform via catalogue management, campaign execution and conversion-focused initiatives. Planned the content calendar and managed social media channels. Coordinated influencer collaborations and affiliate marketing initiatives, continuously optimising campaigns through KPI analysis.

Press & Communications Department (Digital Marketing Manager role) at Aldaia City Council

October 1, 2022 - October 1, 2023

Produced institutional communications and press releases for local and regional media. Managed the corporate social media channels and covered municipal events.

Press & Communications Department (Digital Marketing / Corporate Social Media) at Aldaia City Council

October 1, 2022 - October 1, 2023

Produced institutional communications and press releases for local and regional media. Managed corporate social media channels and covered municipal events.

Digital Marketing Manager at Garcia's Fashion Showroom

January 1, 2019 - January 1, 2022

Defined and executed the digital strategy for a B2B fashion showroom. Managed branding, social media, and content creation while supporting business development and B2B client acquisition. Designed, developed, managed, and updated the company website and its seasonal content.

Digital Marketing Manager at Garciafashión Showroom

January 1, 2019 - January 1, 2022

Defined and executed the digital strategy for a B2B fashion showroom. Managed branding, social media and content creation while supporting business development and B2B client acquisition. Designed, developed, managed and updated the company website and seasonal content.