Hello! I am Paula, a Madrid-based UX/UI and graphic designer with a passion for brand systems, product design, and creative direction. I enjoy crafting visually compelling interfaces and branding that blend aesthetics with usability. My work spans web design, editorial design, art direction, and campaigns for brand, media, lifestyle, tech, hospitality, beauty, and consulting sectors. I love collaborating with cross-functional teams to translate concepts into meaningful user experiences. In my free time, I explore emerging design tools and techniques to keep ideas fresh and effective.

Paula Jiménez

Hello! I am Paula, a Madrid-based UX/UI and graphic designer with a passion for brand systems, product design, and creative direction. I enjoy crafting visually compelling interfaces and branding that blend aesthetics with usability. My work spans web design, editorial design, art direction, and campaigns for brand, media, lifestyle, tech, hospitality, beauty, and consulting sectors. I love collaborating with cross-functional teams to translate concepts into meaningful user experiences. In my free time, I explore emerging design tools and techniques to keep ideas fresh and effective.

Available to hire

Hello! I am Paula, a Madrid-based UX/UI and graphic designer with a passion for brand systems, product design, and creative direction. I enjoy crafting visually compelling interfaces and branding that blend aesthetics with usability.

My work spans web design, editorial design, art direction, and campaigns for brand, media, lifestyle, tech, hospitality, beauty, and consulting sectors. I love collaborating with cross-functional teams to translate concepts into meaningful user experiences. In my free time, I explore emerging design tools and techniques to keep ideas fresh and effective.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

UI Designer at Surgence Labs (Web3 + Blockchain Agency)
September 1, 2025 - January 1, 2026
UI design for Web3 and blockchain products; product and visual design; collaboration with product and engineering teams to deliver intuitive interfaces for decentralized applications.
Digital Creative Designer at NATEEVO
August 1, 2022 - September 30, 2022
Digital creative design work for business consulting and digital services; crafting visuals and interfaces for client projects.
Art Director & Graphic Designer at Murph (Agency / Consulting + Creative Lab)
March 1, 2019 - March 1, 2020
Art direction and graphic design for agency campaigns, branding systems and editorial projects.

Education

UX/UI Design Bootcamp at IMMUNE Technology Institute, Madrid
September 1, 2023 - January 1, 2024
UI & Visual Systems at Escuela Alaire, Barcelona
September 1, 2021 - December 1, 2021
Graphic Design – Branding & Visual Identity at Istituto Europeo di Design, Madrid
September 1, 2015 - July 1, 2016
BA+ Graphic Design (Erasmus) at Ravensbourne University, London
September 1, 2017 - May 1, 2018

Qualifications

UX/UI Design Bootcamp
September 1, 2023 - January 1, 2024
UI & Visual Systems
September 1, 2021 - December 1, 2021
BA in Graphic Design – Branding & Visual Identity
September 1, 2015 - July 1, 2019
BA in Graphic Design (Erasmus)
September 1, 2017 - May 1, 2018

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education