I’m a freelance graphic designer and illustrator based in Copenhagen, with a love for bold visuals and clear communication. After a few years in architecture, I found my true calling in graphic design — and haven’t looked back since! From 2017 to 2025, I worked as the Lead Graphic Designer at the architecture studio BIG – Bjarke Ingels Group, where I got to play with everything from editorial and stationery design to exhibition graphics, visual identities, and websites. I work independently with clients of all sizes. My services include: · Visual Identity Design · Editorial & Print Design · Exhibition & Environmental Graphics · Infographics Design · Signage & Wayfinding · Editorial & Corporate Illustration

Paula Madrid

I’m a freelance graphic designer and illustrator based in Copenhagen, with a love for bold visuals and clear communication. After a few years in architecture, I found my true calling in graphic design — and haven’t looked back since! From 2017 to 2025, I worked as the Lead Graphic Designer at the architecture studio BIG – Bjarke Ingels Group, where I got to play with everything from editorial and stationery design to exhibition graphics, visual identities, and websites. I work independently with clients of all sizes. My services include: · Visual Identity Design · Editorial & Print Design · Exhibition & Environmental Graphics · Infographics Design · Signage & Wayfinding · Editorial & Corporate Illustration

Available to hire

I’m a freelance graphic designer and illustrator based in Copenhagen, with a love for bold visuals and clear communication. After a few years in architecture, I found my true calling in graphic design — and haven’t looked back since!

From 2017 to 2025, I worked as the Lead Graphic Designer at the architecture studio BIG – Bjarke Ingels Group, where I got to play with everything from editorial and stationery design to exhibition graphics, visual identities, and websites.

I work independently with clients of all sizes. My services include:

· Visual Identity Design
· Editorial & Print Design
· Exhibition & Environmental Graphics
· Infographics Design
· Signage & Wayfinding
· Editorial & Corporate Illustration

See more

Language

Spanish; Castilian
Fluent
English
Advanced
German
Intermediate

Work Experience

Global Manager, Graphic Design + Exhibitions at BIG - Bjarke Ingels Group (Denmark)
July 1, 2023 - June 9, 2024
Responsible for leading global graphic design and exhibition projects, delivering cohesive and impactful design solutions in line with BIG's values and standards. Overseeing the visual identity, exhibitions, and design strategies across international offices.
Lead Graphic Designer at BIG - Bjarke Ingels Group (Denmark)
July 1, 2020 - June 30, 2023
Led graphic design efforts for architectural projects, coordinating with teams to develop visual branding, presentations, and Motion Graphics. Focused on enhancing project communication and visual storytelling.
Designer at BIG - Bjarke Ingels Group (Denmark)
January 1, 2019 - June 30, 2020
Provided design support on a variety of architectural and exhibition projects, contributing to graphic content development and presentation materials.
Architect at Sulitze Muñoz Architects (Madrid)
August 1, 2018 - January 31, 2019
Worked on architectural design projects supporting the development and execution of architectural plans and presentations.
Design Assistant at BIG - Bjarke Ingels Group (Denmark)
July 1, 2017 - July 31, 2018
Assisted in design tasks across architectural and graphic projects, supporting senior designers and project teams.
Intern at EFFEKT Architects (Denmark)
January 1, 2017 - July 31, 2017
Gained practical experience in architectural design workflows and project collaboration within a professional studio environment.

Education

Architect at Universidad San Pablo CEU, Madrid (Spain)
January 1, 2009 - December 31, 2016
Visiting School Programme at Architectural Association, London (UK)
January 1, 2013 - December 31, 2014

Qualifications

Motion Graphics with After Effects (150h)
January 1, 2019 - December 31, 2019
Wayfinding and Signage Design Short Course
January 1, 2024 - December 31, 2024