Paula Madrid
I’m a freelance graphic designer and illustrator based in Copenhagen, with a love for bold visuals and clear communication.
About
I’m a freelance graphic designer and illustrator based in Copenhagen, with a love for bold visuals and clear communication. After a few years in architecture, I found my true calling in graphic design — and haven’t looked back since!
From 2017 to 2025, I worked as the Lead Graphic Designer at the architecture studio BIG – Bjarke Ingels Group, where I got to play with everything from editorial and stationery design to exhibition graphics, visual identities, and websites.
I work independently with clients of all sizes. My services include:
· Visual Identity Design
· Editorial & Print Design
· Exhibition & Environmental Graphics
· Infographics Design
· Signage & Wayfinding
· Editorial & Corporate Illustration
- 7 years' experience
- Joined May 2025
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- GermanIntermediate
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Work experience· 6 roles
Responsible for leading global graphic design and exhibition projects, delivering cohesive and impactful design solutions in line with BIG's values and standards. Overseeing the visual identity, exhibitions, and design strategies across international offices.
Led graphic design efforts for architectural projects, coordinating with teams to develop visual branding, presentations, and Motion Graphics. Focused on enhancing project communication and visual storytelling.
Provided design support on a variety of architectural and exhibition projects, contributing to graphic content development and presentation materials.
Education
Certifications and awards
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