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Paula Martinez

Available to hire

I am a passionate and dedicated student in Australia with a diploma and extensive studies in social media management, digital marketing, and related fields.

About

I am a passionate and dedicated student in Australia with a diploma and extensive studies in social media management, digital marketing, and related fields. I am always eager to learn and continuously seek opportunities for personal and professional growth.

Currently, I work as a luxury store resale associate for Prada and Bulgari. My experience in managing social media, combined with strong digital marketing knowledge, allows me to bring creativity, technical expertise, and strategic thinking to my roles. I’m committed to excellence and thrive in dynamic, fast-paced environments.

  • 3 years' experience
  • Joined July 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Retail
  • Media & Entertainment
  • Education
  • Consumer Goods

Work experience

Social Media Management / Digital Marketing Student Role (Admin + Content Support) · Cherry Beans GroupFeb 2026 – Present · 10 mos

Managed and scheduled content across multiple social media platforms, maintaining consistent brand identity and supporting audience engagement. Created visual and written content for campaigns, promotions, events, and daily brand communication using Canva and Adobe Creative Suite. Monitored social media engagement, responded to customer interactions, and supported influencer collaborations and marketing campaigns. Coordinated with store locations and internal teams to gather content and support promotional activities. Provided administrative support to the marketing team including organizing content calendars, preparing reports, and tracking campaign performance.

Luxury Store Resale Associate · Prada - BulgariFeb 2023 – Mar 2025 · 2 yrs 2 mos

Provided exceptional customer service and personalized recommendations to clients in a luxury retail environment. Maintained deep product knowledge across Bulgari offerings including jewelry, watches, and accessories. Handled client inquiries and resolved issues promptly to ensure customer satisfaction. Managed end-to-end marketing strategies across social media, paid ads, and community events. Created content, designed flyers and digital assets, and coordinated influencer collaborations. Planned and executed Meta and TikTok ad campaigns, optimizing budgets and targeting.

Store Support / Promotional Materials & Content Assistant · FALABELLA CO.Oct 2020 – Nov 2021 · 1 yr 2 mos

Coordinated and managed orders for promotional materials, ensuring timely delivery and accurate inventory tracking. Designed visual content using Adobe Creative Suite and Canva to enhance brand presence and engagement. Produced and edited video content for various marketing campaigns and promotional activities. Managed daily invoicing tasks and prepared budget spreadsheet files, contributing to financial accuracy and transparency.

Education· 5

Diploma in Marketing and Contents Strategy · Platz i (Online)2023
Marketing Bachelor · Lloyds International College - Sydney2023
Marketing Assitant · Valencia University - Valencia2020
Marketing Assitant · Santo Tomás University - Bogotá2021

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