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Hi, I’m Paula Moran Herrera, a freelance graphic designer and illustrator with a strong aesthetic sense and proficiency in Adobe Illustrator and Photoshop. I create visually engaging designs that communicate ideas clearly and effectively, and I enjoy collaborating with diverse clients and teams to develop innovative design solutions. I’ve led logo redesigns, packaging, posters, and website assets for cannabis brands, Backstage Tavern, and Pet Brunch, always focusing on brand consistency and a cohesive customer experience. I thrive in fast-paced environments and love turning ideas into polished visuals that connect with audiences.…Hi, I’m Paula Moran Herrera, a freelance graphic designer and illustrator with a strong aesthetic sense and proficiency in Adobe Illustrator and Photoshop. I create visually engaging designs that communicate ideas clearly and effectively, and I enjoy collaborating with diverse clients and teams to develop innovative design solutions. I’ve led logo redesigns, packaging, posters, and website assets for cannabis brands, Backstage Tavern, and Pet Brunch, always focusing on brand consistency and a cohesive customer experience. I thrive in fast-paced environments and love turning ideas into polished visuals that connect with audiences.

Paula Moran Herrera

Graphic Designer, Illustrator, Packaging Designer, +5

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Hi, I’m Paula Moran Herrera, a freelance graphic designer and illustrator with a strong aesthetic sense and proficiency in Adobe Illustrator and Photoshop. I create visually engaging designs that communicate ideas clearly and effectively, and I enjoy collaborating with diverse clients and teams to develop innovative design solutions. I’ve led logo redesigns, packaging, posters, and website assets for cannabis brands, Backstage Tavern, and Pet Brunch, always focusing on brand consistency and a cohesive customer experience. I thrive in fast-paced environments and love turning ideas into polished visuals that connect with audiences.…Hi, I’m Paula Moran Herrera, a freelance graphic designer and illustrator with a strong aesthetic sense and proficiency in Adobe Illustrator and Photoshop. I create visually engaging designs that communicate ideas clearly and effectively, and I enjoy collaborating with diverse clients and teams to develop innovative design solutions. I’ve led logo redesigns, packaging, posters, and website assets for cannabis brands, Backstage Tavern, and Pet Brunch, always focusing on brand consistency and a cohesive customer experience. I thrive in fast-paced environments and love turning ideas into polished visuals that connect with audiences.

Available to hire

Hi, I’m Paula Moran Herrera, a freelance graphic designer and illustrator with a strong aesthetic sense and proficiency in Adobe Illustrator and Photoshop. I create visually engaging designs that communicate ideas clearly and effectively, and I enjoy collaborating with diverse clients and teams to develop innovative design solutions.

I’ve led logo redesigns, packaging, posters, and website assets for cannabis brands, Backstage Tavern, and Pet Brunch, always focusing on brand consistency and a cohesive customer experience. I thrive in fast-paced environments and love turning ideas into polished visuals that connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelance Illustrator at Self-Employed / Freelance

November 1, 2013 - Present

Developed compelling visual concepts and layouts for diverse clients; collaborated with Open Present to implement innovative design solutions; utilized Photoshop, Illustrator, and digital painting tools to finalize cohesive and visually appealing designs.

Freelance Graphic Designer at Self-Employed / Freelance

February 1, 2022 - Present

Specialized in creating visually engaging designs that communicate ideas clearly and effectively; worked on innovative, strategic design projects and collaborated with Open Present on diverse client solutions.

Graphic Designer at Backstage Tavern

November 1, 2023 - October 1, 2024

Led the redesign of the brand logo and developed brand assets including menus, posters, and website design; created custom merchandising to enhance brand identity and guest engagement; aligned design with the NYC Theater District’s vibrant atmosphere.

Illustrator at Pet Brunch

February 1, 2021 - April 1, 2021

Created playful, engaging illustrations for Pet Brunch, enhancing the brand experience for pet lovers and increasing client satisfaction; developed visual concepts and layouts with Illustrator and digital painting tools; used Photoshop to finalize designs.

Packaging Designer at capill sayii

February 1, 2019 - March 1, 2019

Designed and illustrated a new packaging box for a hair cosmetics brand, elevating brand identity and shelf presence; integrated custom illustrations with strategic design elements to produce a premium look; finalized designs in Illustrator and Photoshop.

Graphic Designer at DAZED CANNABIS

February 1, 2025 - Present

Developed compelling visual concepts and layouts; collaborated with the DAZED team to bring innovative ideas to life, delivering impactful design solutions for diverse clients; used Photoshop, Illustrator and digital painting tools to finalize cohesive designs; created assets across packaging, merchandise, print, and digital advertising for cannabis products and retail stores, maintaining brand consistency and elevating the customer experience.

Graphic Designer at Freelance

February 1, 2022 - Present

Specializes in creating visually engaging designs that communicate ideas clearly and effectively; focused on innovative, strategic design, bringing a blend of creativity and precision to every project.

Freelance Illustrator at Freelance

November 1, 2013 - Present

Developed compelling visual concepts and layouts, enhancing client satisfaction; utilized Photoshop, Illustrator and digital painting tools to finalize designs, ensuring a cohesive and visually appealing outcome.