Hi! I’m Paula Ortiz, a Miami-based freelance Social Media Manager, Content Creator, and web/Shopify designer who helps brands build a clear, engaging digital presence that drives real inquiries and conversions. I plan content calendars, write scripts and captions, and create Reels, carousels, and Stories with a community-first approach—so your audience feels connected and motivated to take action.…

Paula Ortiz

Hi! I’m Paula Ortiz, a Miami-based freelance Social Media Manager, Content Creator, and web/Shopify designer who helps brands build a clear, engaging digital presence that drives real inquiries and conversions. I plan content calendars, write scripts and captions, and create Reels, carousels, and Stories with a community-first approach—so your audience feels connected and motivated to take action.…

Available to hire

Hi! I’m Paula Ortiz, a Miami-based freelance Social Media Manager, Content Creator, and web/Shopify designer who helps brands build a clear, engaging digital presence that drives real inquiries and conversions. I plan content calendars, write scripts and captions, and create Reels, carousels, and Stories with a community-first approach—so your audience feels connected and motivated to take action.

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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Web Designer & E-commerce Specialist at Truebit Cycle
September 22, 2026 - Present
Designed and developed a complete Shopify e-commerce experience for a cycling brand, including product collections, apparel pages, bike catalogues, inquiry flows, responsive layouts and product presentation. I also created AI-assisted product visuals and optimized the website experience for desktop and mobile. https://shop.truebitcycle.com/
Web Designer & Digital Marketing Freelancer at Freelance / Self-employed
September 22, 2026 - July 6, 2026
I create websites, landing pages, Shopify stores and digital content for small businesses and personal brands. My work combines web design, social media, content creation, Canva, AI tools and digital marketing to build cohesive online experiences designed to attract and convert customers.
Social Media Manager & Content Creator at Emiliano Concierge
August 21, 2025 - September 21, 2026
Social Media Manager and Content Creator responsible for content strategy, Instagram growth, Reels, copywriting, content calendars and community management for a Miami-based concierge and tourism brand. I also support digital marketing initiatives focused on increasing visibility, engagement, inquiries and bookings.

Education

Digital Marketing at Coderhouse
January 1, 2025 - December 22, 2025
Digital Marketing program covering social media strategy, content marketing, advertising, analytics and digital campaign planning.
Digital Marketing Program at Coderhouse
January 11, 2030 - September 22, 2026

Qualifications

Meta Ads
January 11, 2030 - September 22, 2026
Community Manager
January 11, 2030 - September 22, 2026

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Consumer Goods
    Truebit Cycle — Shopify E-commerce Design & AI Product Content

    Truebit Cycle is a premium cycling brand for which I designed and developed a complete Shopify e-commerce experience.

    I worked on the project from the visual concept and website structure through product presentation, responsive design and conversion-focused user experience.

    My work included:

    Shopify website design and customization
    E-commerce structure and navigation
    UX/UI design for desktop and mobile
    Product and collection page design
    AI-generated product imagery and visual content
    Product descriptions and website copy
    Apparel collections and product organization
    Bicycle catalog and inquiry system
    WhatsApp integration for product inquiries
    Responsive optimization
    Brand consistency and premium visual direction

    I also created AI-assisted product visuals for several apparel collections, allowing the brand to maintain a consistent and professional visual identity across its online store.

    The goal was to create a modern, premium and easy-to-navigate digital storefront that combines e-commerce, product discovery and direct customer inquiries.

    Live website: https://www.twine.net/signin

    Emiliano Concierge — Social Media Management & Content Strategy

    Emiliano Concierge is a Miami-based hospitality and lifestyle brand focused on restaurants, experiences, events and local recommendations.

    I manage the brand’s social media presence, developing the content strategy and creating content designed to increase visibility, engagement and customer inquiries.

    My work includes:

    Social media strategy for Instagram
    Content planning and editorial calendars
    Reel concepts and scripting
    Short-form video editing
    Instagram Stories
    Carousel and post design
    Copywriting and captions
    Hashtag and content research
    Restaurant and experience reviews
    Content focused on Miami tourism and hospitality
    Community management
    Brand visual direction
    AI-assisted content creation
    Calls-to-action focused on reservations and inquiries

    I also coordinate content around restaurant collaborations, events, local experiences and concierge services, maintaining a consistent visual identity and communication style across the account.

    Instagram: https://www.instagram.com/emilianoconcierge/

    Coral Key Concierge — Website Design & Digital Experience

    Coral Key Concierge is a Miami-based luxury concierge service offering tours, restaurant reservations, transportation, watersports, wellness experiences and personalized activities.

    I designed and developed the brand’s website with a strong focus on user experience, visual identity and conversion.

    My work included:

    Website structure and content strategy
    UX/UI design
    Responsive design for desktop and mobile
    AI-assisted design and content creation
    Service pages and customer journey optimization
    WhatsApp and contact integrations
    Calls-to-action focused on inquiries and bookings
    Brand consistency across the website and social media

    The objective was to transform Coral Key’s services into a professional digital experience where visitors can quickly understand the offer, explore experiences and contact the concierge directly.

    Website: https://www.twine.net/signin