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Hi, I’m Paula Prado—a Creative Director with 15+ years of experience leading brand and campaign creative across print, digital, social, and events. I craft visual systems that stay cohesive across every touchpoint, from print campaigns and advertorials to event branding and motion content. I’ve directed cross-channel creative for major brands through Hearst’s integrated marketing studio. I thrive on turning complex briefs into clear, consistent creative across teams and audiences. I’ve led campaigns for Robb Report, Cosmopolitan, Women’s Health, Seventeen, Macy’s, Olay, Garnier, Jergens, Bayer, Chevrolet, GM, Geico, Starbucks, American Express, Klarna, XPO Logistics, and more.…Hi, I’m Paula Prado—a Creative Director with 15+ years of experience leading brand and campaign creative across print, digital, social, and events. I craft visual systems that stay cohesive across every touchpoint, from print campaigns and advertorials to event branding and motion content. I’ve directed cross-channel creative for major brands through Hearst’s integrated marketing studio. I thrive on turning complex briefs into clear, consistent creative across teams and audiences. I’ve led campaigns for Robb Report, Cosmopolitan, Women’s Health, Seventeen, Macy’s, Olay, Garnier, Jergens, Bayer, Chevrolet, GM, Geico, Starbucks, American Express, Klarna, XPO Logistics, and more.

Paula Prado

Creative Director, Art Director, Graphic Designer, +2

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Hi, I’m Paula Prado—a Creative Director with 15+ years of experience leading brand and campaign creative across print, digital, social, and events. I craft visual systems that stay cohesive across every touchpoint, from print campaigns and advertorials to event branding and motion content. I’ve directed cross-channel creative for major brands through Hearst’s integrated marketing studio. I thrive on turning complex briefs into clear, consistent creative across teams and audiences. I’ve led campaigns for Robb Report, Cosmopolitan, Women’s Health, Seventeen, Macy’s, Olay, Garnier, Jergens, Bayer, Chevrolet, GM, Geico, Starbucks, American Express, Klarna, XPO Logistics, and more.…Hi, I’m Paula Prado—a Creative Director with 15+ years of experience leading brand and campaign creative across print, digital, social, and events. I craft visual systems that stay cohesive across every touchpoint, from print campaigns and advertorials to event branding and motion content. I’ve directed cross-channel creative for major brands through Hearst’s integrated marketing studio. I thrive on turning complex briefs into clear, consistent creative across teams and audiences. I’ve led campaigns for Robb Report, Cosmopolitan, Women’s Health, Seventeen, Macy’s, Olay, Garnier, Jergens, Bayer, Chevrolet, GM, Geico, Starbucks, American Express, Klarna, XPO Logistics, and more.

Available to hire

Hi, I’m Paula Prado—a Creative Director with 15+ years of experience leading brand and campaign creative across print, digital, social, and events. I craft visual systems that stay cohesive across every touchpoint, from print campaigns and advertorials to event branding and motion content. I’ve directed cross-channel creative for major brands through Hearst’s integrated marketing studio.

I thrive on turning complex briefs into clear, consistent creative across teams and audiences. I’ve led campaigns for Robb Report, Cosmopolitan, Women’s Health, Seventeen, Macy’s, Olay, Garnier, Jergens, Bayer, Chevrolet, GM, Geico, Starbucks, American Express, Klarna, XPO Logistics, and more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Figma

Expert

Magazine

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Founder & Creative Director at CasalMatz Design, LLC

January 1, 2024 - Present

Independent creative studio offering brand identity, integrated marketing, campaign creative, event collateral, presentations, and marketing materials across print and digital. Lead creative from brief through final delivery across brand identity, print campaigns, event collateral, social content, and presentations. Work directly with marketing, editorial, and production teams, managing creative across multiple clients and timelines simultaneously, including collaboration with photographers, illustrators, and junior designers.

Senior Art Director at Hearst Media Integrated Marketing

September 1, 2021 - November 1, 2023

Led integrated campaign creative developing brand partnership programs for clients in retail, beauty, health and automotive, including work across Cosmopolitan, Women’s Health, Seventeen, and Men’s Health. Directed end-to-end creative for major brand campaigns, taking work from brief through final delivery across print, digital, social, and live events. Led the Macy’s advertorial program, a multi-platform campaign that directly contributed to increased ad revenue and renewed client commitment. Rebuilt the event marketing creative model for digital during the pandemic, maintaining campaign continuity and audience engagement through the transition.

Integrated Marketing Art Director at Hearst Media Integrated Marketing

December 1, 2018 - September 1, 2021

Supported integrated marketing creative across multiple Hearst titles, working closely with sales and marketing teams to develop campaign assets that drove advertising revenue. Developed animated email campaigns, social content, and pitch creative that strengthened advertising sales and supported revenue growth across multiple titles. Designed event branding and campaign collateral for sponsored activations and brand partnerships, building a consistent visual presence across live and digital touchpoints.

Integrated Marketing Art Director at Family Circle Magazine (Meredith Corporation)

November 1, 2017 - December 1, 2018

Delivered multi-platform campaign creative across print, digital, events, and presentations, contributing to photo shoot concept development and art direction from initial brief through final execution for a range of brand partners.

Integrated Marketing Art Director at Dr. Oz The Good Life (Hearst Media)

March 1, 2016 - June 1, 2017

Led creative development for the Olay multi-platform campaign, producing work that secured continued client investment into year two. Produced advertorials, event materials, and brand presentations that supported partnership growth across beauty and wellness clients.

Art Director at Hearst Media Corporate Creative Services

January 1, 2015 - March 1, 2016

Served as a centralized creative resource across the full Hearst portfolio, including Elle, Harper’s Bazaar, Cosmopolitan, Town & Country, and others, working directly under VP and Creative Director leadership. Concepted and executed campaign creative across print, digital, events, and advertorials simultaneously, delivering work at high volume under tight deadlines for multiple brands at once. Produced client-facing campaigns for GM, Starbucks, and American Express, managing creative from initial direction through final delivery across all formats. Collaborated closely with marketing, editorial, and production teams across brands, navigating multiple stakeholders and feedback cycles while maintaining creative quality and consistency.

Senior Art Director – Integrated Marketing at Hearst Media Integrated Marketing

September 1, 2021 - November 1, 2023

Led integrated campaign creative developing brand partnership programs for clients in retail, beauty, health and automotive, including work across Cosmopolitan, Women’s Health, Seventeen, and Men’s Health. Directed end-to-end creative from brief to final delivery across print, digital, social, and live events. Rebuilt the event marketing creative model for digital during the pandemic to maintain campaign continuity and audience engagement.