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Hi, I’m Paula Casanova—an editor, filmmaker and content creator focused on social media. I work across Venezuela, the US and China in hybrid setups to craft DTC ads, UGC and branded content that resonates on TikTok, Instagram and beyond. From leading production and audio for radio with POP FM and Melao FM, to directing theatre at Alto Teatro VE, I’ve built a track record of driving 50M+ views and 1.5M+ followers for brands including Adidas, Domino's Pizza, Polar and ByteDance (TikTok).…Hi, I’m Paula Casanova—an editor, filmmaker and content creator focused on social media. I work across Venezuela, the US and China in hybrid setups to craft DTC ads, UGC and branded content that resonates on TikTok, Instagram and beyond. From leading production and audio for radio with POP FM and Melao FM, to directing theatre at Alto Teatro VE, I’ve built a track record of driving 50M+ views and 1.5M+ followers for brands including Adidas, Domino's Pizza, Polar and ByteDance (TikTok).

Paula Casanova

Filmmaker, Video Editor, Film Director, +3

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Hi, I’m Paula Casanova—an editor, filmmaker and content creator focused on social media. I work across Venezuela, the US and China in hybrid setups to craft DTC ads, UGC and branded content that resonates on TikTok, Instagram and beyond. From leading production and audio for radio with POP FM and Melao FM, to directing theatre at Alto Teatro VE, I’ve built a track record of driving 50M+ views and 1.5M+ followers for brands including Adidas, Domino's Pizza, Polar and ByteDance (TikTok).…Hi, I’m Paula Casanova—an editor, filmmaker and content creator focused on social media. I work across Venezuela, the US and China in hybrid setups to craft DTC ads, UGC and branded content that resonates on TikTok, Instagram and beyond. From leading production and audio for radio with POP FM and Melao FM, to directing theatre at Alto Teatro VE, I’ve built a track record of driving 50M+ views and 1.5M+ followers for brands including Adidas, Domino's Pizza, Polar and ByteDance (TikTok).

Available to hire

Hi, I’m Paula Casanova—an editor, filmmaker and content creator focused on social media. I work across Venezuela, the US and China in hybrid setups to craft DTC ads, UGC and branded content that resonates on TikTok, Instagram and beyond.

From leading production and audio for radio with POP FM and Melao FM, to directing theatre at Alto Teatro VE, I’ve built a track record of driving 50M+ views and 1.5M+ followers for brands including Adidas, Domino’s Pizza, Polar and ByteDance (TikTok).

Skills

Adobe Photoshop

Adobe Premiere Pro

Adobe Illustrator

DaVinci Resolve Studio

CapCut

Experience Level

Adobe Photoshop

Expert

Adobe Premiere Pro

Expert

Adobe Illustrator

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelance Video Editor & Content Creator at Freelance

January 1, 2016 - Present

Produced DTC ads, UGC and branded content for major brands including Adidas, Domino’s Pizza, Polar, ByteDance (TikTok); generated 50M+ views and built 1.5M+ followers across platforms.

Head of Production, Audio Lead & Advertising at POP FM, Melao FM

January 1, 2022 - May 1, 2024

On-Site. Oversaw multimedia content production and broadcast audio while executing advertising campaigns and branded integrations for radio programming.

Production Director at Alto Teatro VE

January 1, 2016 - December 1, 2019

Directed theatrical productions and led marketing initiatives, overseeing creative direction and production logistics.

Freelance Video Editor & Content Creator

January 1, 2016 - Present

Hybrid freelance role; produced DTC ads, UGC and branded content for major brands including Adidas, Domino's Pizza, Polar, ByteDance (TikTok); generated 50M+ views and built 1.5M+ followers across platforms.