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Hi, I’m Paula Andrea Urdaneta, a 26-year-old graphic designer and brand designer based in Guatemala City, with nine years of experience in digital marketing, online advertising, brand identity design, POP material design, simple illustration, editorial design, and branding. I also have experience in sales, customer service, community management, and graphic design, and I enjoy turning ideas into visually compelling campaigns and materials that help brands connect with audiences.…Hi, I’m Paula Andrea Urdaneta, a 26-year-old graphic designer and brand designer based in Guatemala City, with nine years of experience in digital marketing, online advertising, brand identity design, POP material design, simple illustration, editorial design, and branding. I also have experience in sales, customer service, community management, and graphic design, and I enjoy turning ideas into visually compelling campaigns and materials that help brands connect with audiences.

Paula Andrea Urdaneta

Graphic Designer, Brand Designer, Photographer, +7

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Hi, I’m Paula Andrea Urdaneta, a 26-year-old graphic designer and brand designer based in Guatemala City, with nine years of experience in digital marketing, online advertising, brand identity design, POP material design, simple illustration, editorial design, and branding. I also have experience in sales, customer service, community management, and graphic design, and I enjoy turning ideas into visually compelling campaigns and materials that help brands connect with audiences.…Hi, I’m Paula Andrea Urdaneta, a 26-year-old graphic designer and brand designer based in Guatemala City, with nine years of experience in digital marketing, online advertising, brand identity design, POP material design, simple illustration, editorial design, and branding. I also have experience in sales, customer service, community management, and graphic design, and I enjoy turning ideas into visually compelling campaigns and materials that help brands connect with audiences.

Available to hire

Hi, I’m Paula Andrea Urdaneta, a 26-year-old graphic designer and brand designer based in Guatemala City, with nine years of experience in digital marketing, online advertising, brand identity design, POP material design, simple illustration, editorial design, and branding.

I also have experience in sales, customer service, community management, and graphic design, and I enjoy turning ideas into visually compelling campaigns and materials that help brands connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Sales and Customer Service at Hotel Real InterContinental Guatemala

March 20, 2020 - March 20, 2020

Handled immediate issue resolution via phone and email. Delivered assertive communication—both direct and indirect—and developed proficiency with hospitality software such as Opera. Managed store operations, product expertise, and customer service.

Senior Graphic Designer at Tuenti, Guatemala

September 20, 2019 - September 20, 2019

Provided customer service, product and service sales, technical assistance, and managed BTL and ATL promotional activities.

Graphic Designer, Video Editor, and Community Manager at SunStar Solutions

March 20, 2024 - March 20, 2024

Created digital marketing strategies and POP materials. Demonstrated experience in producing engaging visual content and enhancing brand promotion.

Graphic Designer, Video Editor, and Community Manager at Municipality of Guatemala

June 20, 2024 - November 26, 2025

Managed the online community, oversaw brand visual identity, and strengthened client–company relationships through effective communication and engagement strategies.

Senior Graphic Designer at AV Platform Central America, Guatemala

June 20, 2024 - June 20, 2024

Supervised large-scale corporate event logistics. Led sales strategies and promotions across markets in Honduras, Guatemala, and El Salvador. Identified new business opportunities and managed key accounts, building client and partner relationships.

Graphic Designer, Video Editor, and Community Manager at SportMEC, Guatemala and El Salvador

August 20, 2025 - November 26, 2025

Graphic designer, video editor, and community manager. Created digital marketing strategies with a proven track record in developing engaging visual content and promoting brand awareness.

Senior Graphic Designer at Tuenti, Guatemala

September 1, 2019 - September 1, 2019

Provided customer service, product and service sales, technical assistance, and managed BTL and ATL promotional activations.

Senior Graphic Designer at Municipality of Guatemala, Guatemala

June 20, 2024 - November 26, 2025

Graphic designer responsible for creating POP materials, institutional presentations, and participation in Planning Department workshops; delivered visually compelling content.

Senior Graphic Designer at SportMEC Guatemala and El Salvador

August 20, 2025 - November 26, 2025

Creator of digital marketing strategies with a proven track record in developing engaging visual content and promoting brand awareness.

Senior Graphic Designer at AV Platform Central America

June 20, 2024 - June 20, 2024

Led sales strategies across the markets of Honduras, Guatemala, and El Salvador. Identified new business opportunities and managed key accounts; established client relationships and organized meetings, incentives, conferences and events (MICE).