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Hi there! I'm Paul Crișan, a marketing professional with a strong footing in economics and retail sales & marketing. I enjoy turning numbers into compelling brand stories, and I’ve successfully built and engaged digital communities, led campaigns, and collaborated with global brands. People describe me as detail-oriented yet creatively driven. I love simplifying complexity, optimizing budgets, and delivering measurable results through data-driven strategies and authentic, human-centered branding.…Hi there! I'm Paul Crișan, a marketing professional with a strong footing in economics and retail sales & marketing. I enjoy turning numbers into compelling brand stories, and I’ve successfully built and engaged digital communities, led campaigns, and collaborated with global brands. People describe me as detail-oriented yet creatively driven. I love simplifying complexity, optimizing budgets, and delivering measurable results through data-driven strategies and authentic, human-centered branding.

Paul Crișan

Digital Marketer, Growth Marketer, Brand Strategist, +3

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Hi there! I'm Paul Crișan, a marketing professional with a strong footing in economics and retail sales & marketing. I enjoy turning numbers into compelling brand stories, and I’ve successfully built and engaged digital communities, led campaigns, and collaborated with global brands. People describe me as detail-oriented yet creatively driven. I love simplifying complexity, optimizing budgets, and delivering measurable results through data-driven strategies and authentic, human-centered branding.…Hi there! I'm Paul Crișan, a marketing professional with a strong footing in economics and retail sales & marketing. I enjoy turning numbers into compelling brand stories, and I’ve successfully built and engaged digital communities, led campaigns, and collaborated with global brands. People describe me as detail-oriented yet creatively driven. I love simplifying complexity, optimizing budgets, and delivering measurable results through data-driven strategies and authentic, human-centered branding.

Available to hire

Hi there! I’m Paul Crișan, a marketing professional with a strong footing in economics and retail sales & marketing. I enjoy turning numbers into compelling brand stories, and I’ve successfully built and engaged digital communities, led campaigns, and collaborated with global brands.

People describe me as detail-oriented yet creatively driven. I love simplifying complexity, optimizing budgets, and delivering measurable results through data-driven strategies and authentic, human-centered branding.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

German

Intermediate

Work Experience

Digital Marketer & Community Manager at Generation Tech

January 1, 2023 - Present

Growing and engaging a 11,000+ member digital community with 5,000 active monthly; Led a team of 4, launching hundreds of gamified engagement tactics; Delivered 30+ webinars and 1:1 coaching on branding and digital skills, alongside big IT & C companies (Google, Globant, Siemens, Kronos Development).

Junior Marketing Manager - Ice Cream at Unilever South Central Europe

January 1, 2021 - January 1, 2023

Brand building & strategy for Magnum ice cream brand; TV & digital marketing campaign (display advertising, social media advertising, Google Ads, SEO) for Magnum; Market analysis, reporting for top management, events planning.

Marketing Executive Personal Care at Unilever South Central Europe

January 1, 2020 - January 1, 2021

Digital campaigns on Dove hand sanitiser during the pandemic period; Market analysis and profit & loss analysis for different scenarios; Objective setting, budget management, activity planning and execution.

National Key Account Manager - FMCG Sales at Unilever South Central Europe

January 1, 2018 - January 1, 2020

Management of business carried out between P&G and a national retail chain for all P&G brands; Analysis of market data and metrics daily, tracking volume, making decisions regarding best promotional mix in order to maximize client sales.

Digital Marketer & Community Manager at Generația Tech

January 1, 2023 - Present

Led a 11,000+ member digital community and managed a team of four to launch hundreds of gamified engagement tactics. Delivered 30+ webinars and 1:1 coaching on branding and digital skills, collaborating with major IT & tech firms to upskill audiences.

Marketing Executive - Personal Care at Unilever South Central Europe

January 1, 2020 - December 31, 2021

Digital campaigns on Dove hand sanitizers during the pandemic; conducted market analysis and profit & loss analysis for different scenarios; set objectives, managed budgets, planned activities, and executed campaigns.