I am a marketing expert with a background in economics and retail sales & marketing. I have led a 4-person team to build and engage a 11,000+ member digital community, launching hundreds of gamified engagement tactics. I also delivered 30+ webinars and 1:1 coaching on branding and digital skills, working alongside big IT & C companies such as Google, Globant, Siemens, and Kronos. I am data-driven and creative by nature: I value precision and metrics, but I’m head over heels in love with the boundless world of creativity. I enjoy turning insights into impactful campaigns and memorable brand experiences.

Paul Crisan

I am a marketing expert with a background in economics and retail sales & marketing. I have led a 4-person team to build and engage a 11,000+ member digital community, launching hundreds of gamified engagement tactics. I also delivered 30+ webinars and 1:1 coaching on branding and digital skills, working alongside big IT & C companies such as Google, Globant, Siemens, and Kronos. I am data-driven and creative by nature: I value precision and metrics, but I’m head over heels in love with the boundless world of creativity. I enjoy turning insights into impactful campaigns and memorable brand experiences.

Available to hire

I am a marketing expert with a background in economics and retail sales & marketing. I have led a 4-person team to build and engage a 11,000+ member digital community, launching hundreds of gamified engagement tactics. I also delivered 30+ webinars and 1:1 coaching on branding and digital skills, working alongside big IT & C companies such as Google, Globant, Siemens, and Kronos.

I am data-driven and creative by nature: I value precision and metrics, but I’m head over heels in love with the boundless world of creativity. I enjoy turning insights into impactful campaigns and memorable brand experiences.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
German
Intermediate

Work Experience

Digital Marketer & Community Manager at Generation Tech
January 1, 2023 - Present
Growing and engaging a 11,000+ member digital community with 5,000 active monthly; Led a team of 4, launching hundreds of gamified engagement tactics; Delivered 30+ webinars and 1:1 coaching on branding and digital skills, alongside big IT & C companies (Google, Globant, Siemens, Kronos Development).
Junior Marketing Manager - Ice Cream at Unilever South Central Europe
January 1, 2021 - January 1, 2023
Brand building & strategy for Magnum ice cream brand; TV & digital marketing campaign (display advertising, social media advertising, Google Ads, SEO) for Magnum; Market analysis, reporting for top management, events planning.
Marketing Executive Personal Care at Unilever South Central Europe
January 1, 2020 - January 1, 2021
Digital campaigns on Dove hand sanitiser during the pandemic period; Market analysis and profit & loss analysis for different scenarios; Objective setting, budget management, activity planning and execution.
National Key Account Manager - FMCG Sales at Unilever South Central Europe
January 1, 2018 - January 1, 2020
Management of business carried out between P&G and a national retail chain for all P&G brands; Analysis of market data and metrics daily, tracking volume, making decisions regarding best promotional mix in order to maximize client sales.
Digital Marketer & Community Manager at Generația Tech
January 1, 2023 - Present
Led a 11,000+ member digital community and managed a team of four to launch hundreds of gamified engagement tactics. Delivered 30+ webinars and 1:1 coaching on branding and digital skills, collaborating with major IT & tech firms to upskill audiences.
Marketing Executive - Personal Care at Unilever South Central Europe
January 1, 2020 - December 31, 2021
Digital campaigns on Dove hand sanitizers during the pandemic; conducted market analysis and profit & loss analysis for different scenarios; set objectives, managed budgets, planned activities, and executed campaigns.

Education

Master of Business Administration at Bucharest Academy of Economic Studies
October 1, 2017 - July 1, 2019
Bachelor Degree in International Economic Relations at Bucharest Academy of Economic Studies
October 1, 2014 - July 1, 2017
High School Diploma at Moise Nicoară National College
September 1, 2010 - May 1, 2014
Master of Business Administration (MBA) at Bucharest Academy of Economic Studies
October 1, 2017 - July 1, 2019
Bachelor's Degree in International Economics at Bucharest Academy of Economic Studies
July 1, 2014 - July 1, 2017
High School Diploma at Moise Nicoară National College
September 1, 2010 - May 1, 2014
Master of Business Administration at Bucharest Academy of Economic Studies
October 20, 2017 - July 20, 2019
Bachelor Degree in International Economic Relations at Bucharest Academy of Economic Studies
October 20, 2014 - July 20, 2017
High School at Moise Nicoara National College
September 20, 2010 - May 20, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet