I am a marketing expert with a background in economics and retail sales & marketing. I have led a 4-person team to build and engage a 11,000+ member digital community, launching hundreds of gamified engagement tactics. I also delivered 30+ webinars and 1:1 coaching on branding and digital skills, working alongside big IT & C companies such as Google, Globant, Siemens, and Kronos. I am data-driven and creative by nature: I value precision and metrics, but I’m head over heels in love with the boundless world of creativity. I enjoy turning insights into impactful campaigns and memorable brand experiences.

Paul Crisan

I am a marketing expert with a background in economics and retail sales & marketing. I have led a 4-person team to build and engage a 11,000+ member digital community, launching hundreds of gamified engagement tactics. I also delivered 30+ webinars and 1:1 coaching on branding and digital skills, working alongside big IT & C companies such as Google, Globant, Siemens, and Kronos. I am data-driven and creative by nature: I value precision and metrics, but I’m head over heels in love with the boundless world of creativity. I enjoy turning insights into impactful campaigns and memorable brand experiences.

Available to hire

I am a marketing expert with a background in economics and retail sales & marketing. I have led a 4-person team to build and engage a 11,000+ member digital community, launching hundreds of gamified engagement tactics. I also delivered 30+ webinars and 1:1 coaching on branding and digital skills, working alongside big IT & C companies such as Google, Globant, Siemens, and Kronos.

I am data-driven and creative by nature: I value precision and metrics, but I’m head over heels in love with the boundless world of creativity. I enjoy turning insights into impactful campaigns and memorable brand experiences.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
German
Intermediate

Work Experience

Digital Marketer & Community Manager at Generația Tech
January 1, 2023 - Present
Led a 11,000+ member digital community and managed a team of four to launch hundreds of gamified engagement tactics. Delivered 30+ webinars and 1:1 coaching on branding and digital skills, collaborating with major IT & tech firms to upskill audiences.
Digital Marketer & Community Manager at Generation Tech
January 1, 2023 - Present
Growing and engaging a 11,000+ member digital community with 5,000 active monthly; Led a team of 4, launching hundreds of gamified engagement tactics; Delivered 30+ webinars and 1:1 coaching on branding and digital skills, alongside big IT & C companies (Google, Globant, Siemens, Kronos Development).
Junior Marketing Manager - Ice Cream at Unilever South Central Europe
January 1, 2021 - January 1, 2023
Brand building & strategy for Magnum ice cream brand; TV & digital marketing campaign (display advertising, social media advertising, Google Ads, SEO) for Magnum; Market analysis, reporting for top management, events planning.
Marketing Executive - Personal Care at Unilever South Central Europe
January 1, 2020 - December 31, 2021
Digital campaigns on Dove hand sanitizers during the pandemic; conducted market analysis and profit & loss analysis for different scenarios; set objectives, managed budgets, planned activities, and executed campaigns.
Marketing Executive Personal Care at Unilever South Central Europe
January 1, 2020 - January 1, 2021
Digital campaigns on Dove hand sanitiser during the pandemic period; Market analysis and profit & loss analysis for different scenarios; Objective setting, budget management, activity planning and execution.
National Key Account Manager - FMCG Sales at Unilever South Central Europe
January 1, 2018 - January 1, 2020
Management of business carried out between P&G and a national retail chain for all P&G brands; Analysis of market data and metrics daily, tracking volume, making decisions regarding best promotional mix in order to maximize client sales.

Education

Master of Business Administration at Bucharest Academy of Economic Studies
October 1, 2017 - July 1, 2019
Bachelor Degree in International Economic Relations at Bucharest Academy of Economic Studies
October 1, 2014 - July 1, 2017
High School Diploma at Moise Nicoară National College
September 1, 2010 - May 1, 2014
Master of Business Administration (MBA) at Bucharest Academy of Economic Studies
October 1, 2017 - July 1, 2019
Bachelor's Degree in International Economics at Bucharest Academy of Economic Studies
July 1, 2014 - July 1, 2017
High School Diploma at Moise Nicoară National College
September 1, 2010 - May 1, 2014
Master of Business Administration at Bucharest Academy of Economic Studies
October 20, 2017 - July 20, 2019
Bachelor Degree in International Economic Relations at Bucharest Academy of Economic Studies
October 20, 2014 - July 20, 2017
High School at Moise Nicoara National College
September 20, 2010 - May 20, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet