Hi, I’m María Paulina Leyton Martínez, a graphic designer based in San Jose, Costa Rica with experience in content creation and campaign management for leading brands across diverse industries. I’m passionate about developing creative visual solutions that strengthen brand identity and help brands connect with their audiences. In collaboration with cross‑functional teams, I design visual systems, campaigns, and promotional material for digital and print media, always aiming to elevate brand presence and engagement. I enjoy turning ideas into practical, beautiful designs and continuously learning new tools and methods to improve my work.

María Paulina Leyton Martínez

Hi, I’m María Paulina Leyton Martínez, a graphic designer based in San Jose, Costa Rica with experience in content creation and campaign management for leading brands across diverse industries. I’m passionate about developing creative visual solutions that strengthen brand identity and help brands connect with their audiences. In collaboration with cross‑functional teams, I design visual systems, campaigns, and promotional material for digital and print media, always aiming to elevate brand presence and engagement. I enjoy turning ideas into practical, beautiful designs and continuously learning new tools and methods to improve my work.

Available to hire

Hi, I’m María Paulina Leyton Martínez, a graphic designer based in San Jose, Costa Rica with experience in content creation and campaign management for leading brands across diverse industries.

I’m passionate about developing creative visual solutions that strengthen brand identity and help brands connect with their audiences. In collaboration with cross‑functional teams, I design visual systems, campaigns, and promotional material for digital and print media, always aiming to elevate brand presence and engagement. I enjoy turning ideas into practical, beautiful designs and continuously learning new tools and methods to improve my work.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer at Red Motors
July 31, 2025 - August 19, 2025
Created monthly content and executed digital campaigns for social media platforms of BMW Motorrad, Polaris, Kawasaki, Indian, and Red Motors Used Motorcycles, generating over 1,300 leads. Produced photo and video content for monthly social media updates, increasing visibility and engagement. Generated reports from scheduled content in Meta Business, analyzing metrics compared to the previous month. Monitored social media channels to address customer inquiries, resolving queries and enhancing customer satisfaction. Designed promotional material for new product launches, contributing to brand positioning. Managed events such as RideFest, Motober Fest, and Super Bikes C.R.
Graphic Designer at Mercado 83
March 31, 2024 - August 19, 2025
Designed visual identity for Ferias Eme Costa Rica and Empanada Land Costa Rica, featuring graphic elements that strengthened brand presence. Created content designs for Mercado 83 and Ferias Eme social media, increasing traffic and product sales. Managed the Christmas Festival of Entrepreneurship event, producing advertising material that attracted customers and sales.
Graphic Designer at Cafe Culture Digital
September 30, 2023 - August 19, 2025
Designed monthly content for social media platforms including Peak Coffee, Cafe Culture Digital, Peak Face Lifestyle, Peak Face Colab, Stick Bar, Golden Bean Australasia, and Golden Bean USA. Managed events such as Golden Bean and Barber Expo Australia, creating advertising material to highlight the brand. Produced and edited photography and video for all brands and events to generate visibility and brand positioning on social media.
Graphic Designer at Red Motors
July 1, 2025 - September 16, 2025
Created monthly content and executed digital campaigns for social media platforms of BMW Motorrad, Polaris, Kawasaki, Indian, and Red Motors. Generated 1,300+ leads. Produced photo and video content for monthly social media updates to increase visibility and engagement. Generated reports from scheduled content in Meta Business Suite, analyzing metrics and comparing to the previous month. Monitored social media channels to address customer inquiries and boost satisfaction. Designed promotional material for new product launches, contributing to brand positioning. Managed events such as RideFest, Moto Fest, and Super Bikes CR.
Graphic Designer at Mercado 83
March 1, 2024 - September 16, 2025
Visual identity design for Feria Eme Costa Rica and Emprendada Land Costa Rica, featuring graphic elements that strengthened brand presence. Content design for Mercado 83 and Feria media, increasing traffic and product sales. Event management: Christmas Festival of Entrepreneurship, with advertising material that attracted customers and drove sales.
Graphic Designer at Cafe Culture Digital
September 1, 2023 - September 16, 2025
Designed monthly content for social media platforms including Peak Coffee, Cafe Culture Digital, Peak Face Lifestyle, Peak Face Collab, Stick Bar, Golden Bean Australia and Golden Bean USA. Managed events such as Golden Bean and Barber Expo Australia, creating advertising material to highlight the brand. Produced and edited photography and video for all brands and events to generate visibility and strengthen brand positioning.
Graphic Designer at Red Motors
July 31, 2025 - September 16, 2025
Created monthly content and executed digital campaigns for social media platforms of BMW Motorrad, Polaris, Kawasaki, Indian, and Red Motors; generated over 1,300 leads. Produced photo and video content for monthly social media updates, increasing visibility and engagement. Generated reports from scheduled content in Meta Business, analyzing metrics and comparing to the previous month. Monitored social media channels to address customer inquiries, resolving queries and enhancing customer satisfaction. Designed promotional material for new product launches, contributing to brand positioning. Managed events such as RideFest, MotoFest and Super Bikes CR.
Graphic Designer at Mercado 83
March 31, 2024 - September 16, 2025
Visual identity design for Mercado 83 and Feria Eme Costa Rica; created graphic elements that strengthened brand presence. Content design for Mercado 83 and Feria Eme social media, which increased traffic and product sales. Event management for Christmas Festival of Entrepreneurship, with advertising material that attracted customers and boosted sales.
Graphic Designer at Cafe Culture Digital
September 30, 2023 - September 16, 2025
Designed monthly content for social media platforms including Peak Coffee, Cafe Culture Digital, Peak Face Lifestyle, Peak Face Collab, Stick Bar, Golden Bean Australia and Golden Bean USA. Managed events such as Golden Bean and Barber Expo Australia, creating advertising material to highlight the brand. Produced photo and video content for all brands and events to generate visibility and brand positioning on social media.

Education

Bachelor’s Degree at LCI Veritas University
January 11, 2030 - January 1, 2022
Bachelor's Degree in Graphic Design at Universidad Veritas
January 11, 2030 - January 1, 2022
Bachelor's Degree in Graphic Design at LCI Veritas University
January 11, 2030 - January 1, 2022

Qualifications

Google UX/UI Design Professional Certification
January 11, 2030 - August 19, 2025
Google UX/UI Design Professional Certification
January 11, 2030 - September 16, 2025
Google UX/UI Design Professional Certification
January 11, 2030 - September 16, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet