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Hi, I’m Paulina Gonzalez Bello, a creative social media manager based in Austin, Texas, with 4+ years of experience building content that connects across B2C retail, media, and B2B SaaS. I turn complex or niche topics into scroll-stopping content that drives real engagement and measurable revenue. I’ve built scalable content systems and grown organic channels across LinkedIn, Instagram, TikTok, X (Twitter), and Facebook, including high-performing short-form video. I’m bilingual in English and Spanish, with a natural instinct for brand voice, audience psychology, and platform-native storytelling.…Hi, I’m Paulina Gonzalez Bello, a creative social media manager based in Austin, Texas, with 4+ years of experience building content that connects across B2C retail, media, and B2B SaaS. I turn complex or niche topics into scroll-stopping content that drives real engagement and measurable revenue. I’ve built scalable content systems and grown organic channels across LinkedIn, Instagram, TikTok, X (Twitter), and Facebook, including high-performing short-form video. I’m bilingual in English and Spanish, with a natural instinct for brand voice, audience psychology, and platform-native storytelling.

Paulina Gonzalez Bello

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m Paulina Gonzalez Bello, a creative social media manager based in Austin, Texas, with 4+ years of experience building content that connects across B2C retail, media, and B2B SaaS. I turn complex or niche topics into scroll-stopping content that drives real engagement and measurable revenue. I’ve built scalable content systems and grown organic channels across LinkedIn, Instagram, TikTok, X (Twitter), and Facebook, including high-performing short-form video. I’m bilingual in English and Spanish, with a natural instinct for brand voice, audience psychology, and platform-native storytelling.…Hi, I’m Paulina Gonzalez Bello, a creative social media manager based in Austin, Texas, with 4+ years of experience building content that connects across B2C retail, media, and B2B SaaS. I turn complex or niche topics into scroll-stopping content that drives real engagement and measurable revenue. I’ve built scalable content systems and grown organic channels across LinkedIn, Instagram, TikTok, X (Twitter), and Facebook, including high-performing short-form video. I’m bilingual in English and Spanish, with a natural instinct for brand voice, audience psychology, and platform-native storytelling.

Available to hire

Hi, I’m Paulina Gonzalez Bello, a creative social media manager based in Austin, Texas, with 4+ years of experience building content that connects across B2C retail, media, and B2B SaaS.

I turn complex or niche topics into scroll-stopping content that drives real engagement and measurable revenue. I’ve built scalable content systems and grown organic channels across LinkedIn, Instagram, TikTok, X (Twitter), and Facebook, including high-performing short-form video. I’m bilingual in English and Spanish, with a natural instinct for brand voice, audience psychology, and platform-native storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Specialist at Zamp

July 1, 2024 - November 1, 2025

Owned end-to-end social media strategy, content creation, and execution across LinkedIn, X (Twitter), Instagram, Facebook, and TikTok for a B2B SaaS company in the sales tax automation space.

Social Media Strategist at Dulcería El Loco Inc.

January 1, 2021 - January 1, 2023

Led social media strategy and execution for a multi-location retail brand, supporting promotions, product launches, and paid social initiatives.

Sales Intern at Dulcería El Loco Inc.

May 1, 2020 - December 1, 2020

Supported sales and marketing initiatives during the COVID-19 pandemic, focusing on demand generation and digital engagement. Conducted outreach and educated customers on new products and upcoming launches.