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I'm Paulina Włodarczyk, a Senior Brand Manager with a strong blend of analytical and creative skills. I excel at shaping brand strategy, leading product launches, and driving growth for beauty and consumer brands in Poland and internationally. I enjoy turning insights into actionable concepts, coordinating cross-functional teams, and crafting impactful campaigns across online and offline channels. I'm passionate about influencer collaborations, CRM optimization, content creation, and building enduring brand equity.…I'm Paulina Włodarczyk, a Senior Brand Manager with a strong blend of analytical and creative skills. I excel at shaping brand strategy, leading product launches, and driving growth for beauty and consumer brands in Poland and internationally. I enjoy turning insights into actionable concepts, coordinating cross-functional teams, and crafting impactful campaigns across online and offline channels. I'm passionate about influencer collaborations, CRM optimization, content creation, and building enduring brand equity.

Paulina Włodarczyk

Brand Strategist, Digital Marketer, Marketing Analyst, +7

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I'm Paulina Włodarczyk, a Senior Brand Manager with a strong blend of analytical and creative skills. I excel at shaping brand strategy, leading product launches, and driving growth for beauty and consumer brands in Poland and internationally. I enjoy turning insights into actionable concepts, coordinating cross-functional teams, and crafting impactful campaigns across online and offline channels. I'm passionate about influencer collaborations, CRM optimization, content creation, and building enduring brand equity.…I'm Paulina Włodarczyk, a Senior Brand Manager with a strong blend of analytical and creative skills. I excel at shaping brand strategy, leading product launches, and driving growth for beauty and consumer brands in Poland and internationally. I enjoy turning insights into actionable concepts, coordinating cross-functional teams, and crafting impactful campaigns across online and offline channels. I'm passionate about influencer collaborations, CRM optimization, content creation, and building enduring brand equity.

Available to hire

I’m Paulina Włodarczyk, a Senior Brand Manager with a strong blend of analytical and creative skills. I excel at shaping brand strategy, leading product launches, and driving growth for beauty and consumer brands in Poland and internationally. I enjoy turning insights into actionable concepts, coordinating cross-functional teams, and crafting impactful campaigns across online and offline channels.

I’m passionate about influencer collaborations, CRM optimization, content creation, and building enduring brand equity.

Language

Polish

Fluent

English

Fluent

Spanish; Castilian

Beginner

German

Beginner

Work Experience

Senior Brand Manager at Banana Beauty

May 1, 2024 - September 30, 2025

Setting strategy for a fast-growing beauty startup in makeup; leading product development with suppliers; creating yearly campaigns; planning and executing brand projects online and offline; organizing photo and video shoots; coordinating with product and design teams to prepare efficient new product launches; leading a team.

Junior Marketing Manager

January 1, 2021 - September 30, 2025

Planning and expanding marketing activities; driving market growth with KPI targets; expanding to new markets (e.g., Russia); building content creation, CRM, and influencer marketing foundations.

Project Manager

June 1, 2019 - September 30, 2025

Planning, organizing, and coordinating marketing activities; managing events and product launches; ensuring timely progress and completion of projects.

Process Control Analyst at Amazon Field Marketing

October 1, 2017 - September 30, 2025

Analyzing processes and controlling quality in field marketing initiatives; coordinating marketing reps and campaigns.

Marketing Representative at Amazon Field Marketing

October 1, 2017 - September 30, 2025

Supporting field marketing campaigns, activations, and customer engagement; liaising with sales and events teams.