Paulina Włodarczyk
I'm Paulina Włodarczyk, a Senior Brand Manager with a strong blend of analytical and creative skills.
About
I’m Paulina Włodarczyk, a Senior Brand Manager with a strong blend of analytical and creative skills. I excel at shaping brand strategy, leading product launches, and driving growth for beauty and consumer brands in Poland and internationally. I enjoy turning insights into actionable concepts, coordinating cross-functional teams, and crafting impactful campaigns across online and offline channels.
I’m passionate about influencer collaborations, CRM optimization, content creation, and building enduring brand equity.
- 7 years' experience
- Joined September 2025
Languages
- PolishFluent
- EnglishFluent
- Spanish; CastilianBeginner
- GermanBeginner
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
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Work experience· 5 roles
Setting strategy for a fast-growing beauty startup in makeup; leading product development with suppliers; creating yearly campaigns; planning and executing brand projects online and offline; organizing photo and video shoots; coordinating with product and design teams to prepare efficient new product launches; leading a team.
Planning and expanding marketing activities; driving market growth with KPI targets; expanding to new markets (e.g., Russia); building content creation, CRM, and influencer marketing foundations.
Planning, organizing, and coordinating marketing activities; managing events and product launches; ensuring timely progress and completion of projects.
Certifications and awards
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