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I am Pauline Balmas, a senior communications strategist with 10+ years of experience driving earned media, brand narratives, and launch strategy across beauty, wellness, and lifestyle brands. I am passionate about shaping messages that resonate with audiences and partnering with founders to align communications with business goals. In my work, I lead media strategy, develop high-impact story angles, and secure top-tier coverage across print and digital outlets, while nurturing collaborative relationships with editors and brands.…I am Pauline Balmas, a senior communications strategist with 10+ years of experience driving earned media, brand narratives, and launch strategy across beauty, wellness, and lifestyle brands. I am passionate about shaping messages that resonate with audiences and partnering with founders to align communications with business goals. In my work, I lead media strategy, develop high-impact story angles, and secure top-tier coverage across print and digital outlets, while nurturing collaborative relationships with editors and brands.

Pauline Balmas

Brand Strategist, Marketing Strategist, Content Producer, +2

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I am Pauline Balmas, a senior communications strategist with 10+ years of experience driving earned media, brand narratives, and launch strategy across beauty, wellness, and lifestyle brands. I am passionate about shaping messages that resonate with audiences and partnering with founders to align communications with business goals. In my work, I lead media strategy, develop high-impact story angles, and secure top-tier coverage across print and digital outlets, while nurturing collaborative relationships with editors and brands.…I am Pauline Balmas, a senior communications strategist with 10+ years of experience driving earned media, brand narratives, and launch strategy across beauty, wellness, and lifestyle brands. I am passionate about shaping messages that resonate with audiences and partnering with founders to align communications with business goals. In my work, I lead media strategy, develop high-impact story angles, and secure top-tier coverage across print and digital outlets, while nurturing collaborative relationships with editors and brands.

Available to hire

I am Pauline Balmas, a senior communications strategist with 10+ years of experience driving earned media, brand narratives, and launch strategy across beauty, wellness, and lifestyle brands. I am passionate about shaping messages that resonate with audiences and partnering with founders to align communications with business goals.

In my work, I lead media strategy, develop high-impact story angles, and secure top-tier coverage across print and digital outlets, while nurturing collaborative relationships with editors and brands.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Italian

Intermediate

Work Experience

Remote Public Relations Consultant at Self Employed

September 2, 2021 - Present

Lead earned media strategy across launches and key brand moments. Shape brand narrative aligned with cultural and editorial relevance. Develop messaging frameworks and high-impact story angles. Drive consistent top-tier and emerging media coverage. Partner with founders and teams to align communications with business goals.

Account Manager at The Communications Store

September 2, 2021 - Present

Managed PR strategy across wellness and lifestyle accounts; secured top-tier coverage including The New York Times, Vogue, and ELLE; led media outbound outreach, desk side meetings, and launch support.

Freelance PR Consultant at Nike Communications

June 2, 2019 - May 2, 2020

Contributed to PR campaigns and activations across spirits, lifestyle, and hospitality accounts, including Carine Roitfeld Parfums and Bombay Sapphire. Supported targeted media strategies for Bacardi, St-Germain, Grey Goose, and Rosewood Hotels. Executed strategic media outreach across print and digital, supporting campaign visibility and coverage.

Senior Account Executive at Trachtenberg & Co.

April 1, 2019 - June 2, 2024

Led PR execution across beauty accounts including Bare Minerals, Jergens, Dr. Brandt Skincare, and Dr. Shereene Idris. Managed product launches through events, mailings, and targeted media outreach.

Account Executive at Shop PR

January 1, 2017 - January 1, 2018

Supported PR initiatives across beauty and skincare accounts including John Paul Mitchell Systems, SkinMedica, ACZONE.

Beauty Intern / Assistant Account Executive / Account Executive at Siren PR

September 1, 2014 - January 1, 2017

Supported PR campaigns across beauty brands including Davines, Pacifica Beauty, Cutler Salon, Leaders Cosmetics, Desert Essence, Perfumania.