Hi, I’m Anne Pauline Belaniso, a multidisciplinary graphic designer with a background in advertising for almost 3 years now. I enjoy translating key visuals into cohesive experiences across campaigns, events, and digital platforms, and I combine strategic design thinking with AI-assisted workflows to streamline creative production while maintaining visual consistency.

Anne Pauline Belaniso

Hi, I’m Anne Pauline Belaniso, a multidisciplinary graphic designer with a background in advertising for almost 3 years now. I enjoy translating key visuals into cohesive experiences across campaigns, events, and digital platforms, and I combine strategic design thinking with AI-assisted workflows to streamline creative production while maintaining visual consistency.

Available to hire

Hi, I’m Anne Pauline Belaniso, a multidisciplinary graphic designer with a background in advertising for almost 3 years now. I enjoy translating key visuals into cohesive experiences across campaigns, events, and digital platforms, and I combine strategic design thinking with AI-assisted workflows to streamline creative production while maintaining visual consistency.

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Language

English
Fluent

Work Experience

Design Intern at TBWA\\SMP
June 1, 2023 - August 31, 2023
Portfolio Brand Systems & Campaign Execution: Applied strategic design thinking and systems thinking to execute multi-format brand cascades across POSMs, packaging, merchandise, and event materials. Translated master key visuals into scalable asset systems for brands such as McDonald’s, China Bank, Alaska, Camel, Mevius, and Ploom, ensuring visual consistency across 20+ deliverables per campaign. Collaborated in a cross-functional creative environment with copywriters and account managers to develop integrated visual assets for projects such as Lost Conversation, Maarte Fair 2024–2025, and the 2025 FIVB Men’s Volleyball Nations League. Led the creation of key visuals for two consecutive Kidlat Awards, designing cohesive identity systems across staged design, presentations, merch, tickets, and digital assets while aligning stakeholders through clear creative direction.
Art Director and Graphic Designer at TBWA\\SMP
September 1, 2023 - May 18, 2026
I create brand assets across packaging, POSMs, merchandise, and events, adapting key visuals into consistent designs across 20+ campaign materials. I’ve worked with teams to deliver campaigns for brands like McDonald’s, Chinabank, and Alaska, and led the visual design for the Kidlat Awards across stage, merchandise, and digital touchpoints. I’ve also worked on digital projects including websites and interactive platforms, applying clean and user-friendly design. To improve workflow, I use AI tools to speed up ideation and keep projects organized through efficient systems and file management.

Education

Bachelor of Art in Multimedia Arts at De La Salle-College of Saint Benilde
June 11, 2019 - November 18, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet