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I’m a detail-driven Graphic Designer with deep experience in the mass participation industry, leading creative for events such as the Standard Chartered Singapore Marathon and IRONMAN races across Asia. I thrive in fast-paced environments, crafting visuals that connect – whether for race branding, social campaigns or marketing collateral. Beyond design, I’m excited to apply my skills across other industries too. I’m a coffee-loving dog person who enjoys hands-on collaboration and working across digital and print production. Proficient with Photoshop, Illustrator, InDesign, CapCut, Canva, and a range of tools, I deliver end-to-end brand assets from logos and packaging to websites and social content.…I’m a detail-driven Graphic Designer with deep experience in the mass participation industry, leading creative for events such as the Standard Chartered Singapore Marathon and IRONMAN races across Asia. I thrive in fast-paced environments, crafting visuals that connect – whether for race branding, social campaigns or marketing collateral. Beyond design, I’m excited to apply my skills across other industries too. I’m a coffee-loving dog person who enjoys hands-on collaboration and working across digital and print production. Proficient with Photoshop, Illustrator, InDesign, CapCut, Canva, and a range of tools, I deliver end-to-end brand assets from logos and packaging to websites and social content.

Pauline de Leon

Graphic Designer, Social Media Freelancer, Brand Designer, +5

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I’m a detail-driven Graphic Designer with deep experience in the mass participation industry, leading creative for events such as the Standard Chartered Singapore Marathon and IRONMAN races across Asia. I thrive in fast-paced environments, crafting visuals that connect – whether for race branding, social campaigns or marketing collateral. Beyond design, I’m excited to apply my skills across other industries too. I’m a coffee-loving dog person who enjoys hands-on collaboration and working across digital and print production. Proficient with Photoshop, Illustrator, InDesign, CapCut, Canva, and a range of tools, I deliver end-to-end brand assets from logos and packaging to websites and social content.…I’m a detail-driven Graphic Designer with deep experience in the mass participation industry, leading creative for events such as the Standard Chartered Singapore Marathon and IRONMAN races across Asia. I thrive in fast-paced environments, crafting visuals that connect – whether for race branding, social campaigns or marketing collateral. Beyond design, I’m excited to apply my skills across other industries too. I’m a coffee-loving dog person who enjoys hands-on collaboration and working across digital and print production. Proficient with Photoshop, Illustrator, InDesign, CapCut, Canva, and a range of tools, I deliver end-to-end brand assets from logos and packaging to websites and social content.

Available to hire

I’m a detail-driven Graphic Designer with deep experience in the mass participation industry, leading creative for events such as the Standard Chartered Singapore Marathon and IRONMAN races across Asia. I thrive in fast-paced environments, crafting visuals that connect – whether for race branding, social campaigns or marketing collateral. Beyond design, I’m excited to apply my skills across other industries too. I’m a coffee-loving dog person who enjoys hands-on collaboration and working across digital and print production. Proficient with Photoshop, Illustrator, InDesign, CapCut, Canva, and a range of tools, I deliver end-to-end brand assets from logos and packaging to websites and social content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Graphic Designer at IRONMAN Asia, Singapore

January 1, 2023 - Present

Lead designer for all creative assets related to the Standard Chartered Singapore Marathon – overseeing the full creative direction across campaign visuals, marketing collateral, social media content, athlete entitlements, event-day branding and live content coverage Contributed to the design and production of branding and print materials for major Malaysia-based events, including IRONMAN Malaysia, IRONMAN 70.3 Langkawi and IRONMAN 70.3 Desaru

Freelance Graphic Designer at Growth Gurus

January 1, 2021 - January 1, 2023

Created branding and marketing visuals for clients across gaming, Insurance and Tech & Blockchain sectors; launched a wellness e-commerce brand; led event assets and content for iGaming Next New York 2022.

Self-Employed Graphic Designer at Naked Hours

January 1, 2020 - January 1, 2021

Freelance graphic design work for wellness brand; developed logos, packaging and e-commerce assets.

Graphic Designer at IRONMAN Asia, Singapore

January 1, 2016 - January 1, 2019

Created branding and campaign visuals for IRONMAN events across Asia; collaborated with marketing teams.

Graphic Designer at Spectrum Worldwide

January 1, 2014 - January 1, 2016

Branding, print and digital design for clients across Asia.

Senior Graphic Designer at in2 Ideas

January 1, 2012 - January 1, 2014

Senior Graphic Designer at Drummond Printing

January 1, 2011 - January 1, 2012

Lead designer for all creative assets for the Standard Chartered Singapore Marathon; contributed to branding and print materials for Malaysia-based events; collaborated on brand guidelines and print advertising; led design assets for SMEs; supported print production.

Senior Graphic Designer at Growth Gurus

January 1, 2023 - December 31, 2023

Freelance graphic design for clients across branding, digital and print; led creative direction for campaigns and collaborated with marketing teams.

Freelance Graphic Designer at Naked Hours

January 1, 2020 - December 31, 2021

Self-employed design work in Thailand; produced branding, marketing collateral and digital visuals for clients.

Graphic Designer at Spectrum Worldwide, Singapore

January 1, 2014 - December 31, 2016

Developed branding and marketing collateral for clients; contributed to digital and print design across campaigns.

Senior Graphic Designer at in2 Ideas, Singapore

January 1, 2012 - December 31, 2014

Senior designer responsible for creative assets and design execution for various campaigns and branding projects.