Pauline van der Waal
I'm a strategic copywriter and content consultant with a background in IT, communications, and business consultancy.
About
I’m a strategic copywriter and content consultant with a background in IT, communications, and business consultancy. I help organizations translate complex topics like data, digital transformation, and customer experience into clear, engaging content — from web copy and whitepapers to scripts and brand narratives.
What makes me stand out? I combine analytical thinking with a strong sense of tone and structure. I’ve written and reviewed content for tech companies, insurers, and government agencies — and I’ve even voiced radio commercials and jingles, which sharpened my ear for language, rhythm, and brand voice.
- 16 years' experience
- Joined July 2025
Skills· 4
Languages
- EnglishAdvanced
- GermanAdvanced
- DutchFluent
- FrenchBeginner
- Spanish; CastilianBeginner
Industry experience
- Software & Internet
- Travel & Hospitality
- Professional Services
- Media & Entertainment
- Transportation & Logistics
More experts in Amsterdam, Netherlands
Work experience· 9 roles
Dual role combining team leadership and strategic consultancy during a major service transformation. Product Owner for team Quality managing backlog and Agile coaching. Provided strategic input on structure, leadership, and customer contact design. Developed governance model connecting strategy and operations. Advised management and coached team leads.
Led digital transformation projects for clients including RCE, Eneco, VodafoneZiggo, Eurocross Assistance. Managed multidisciplinary teams within Agile and BI settings. Created roadmaps, improved processes, advised on data strategy and bridged communication between business, IT, and leadership.
Create and curate inspirational outdoor content for komoot users. Write original stories, route content and editorial pieces for Dutch and Belgian users. Optimize content for SEO and user engagement. Adapt content from multiple languages with focus on tone, flow and local relevance. Collaborate with komoot's international content team to ensure quality and consistency.
Education
Certifications and awards· 17
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