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I'm a strategic copywriter and content consultant with a background in IT, communications, and business consultancy. I help organizations translate complex topics like data, digital transformation, and customer experience into clear, engaging content — from web copy and whitepapers to scripts and brand narratives. What makes me stand out? I combine analytical thinking with a strong sense of tone and structure. I’ve written and reviewed content for tech companies, insurers, and government agencies — and I’ve even voiced radio commercials and jingles, which sharpened my ear for language, rhythm, and brand voice.…I'm a strategic copywriter and content consultant with a background in IT, communications, and business consultancy. I help organizations translate complex topics like data, digital transformation, and customer experience into clear, engaging content — from web copy and whitepapers to scripts and brand narratives. What makes me stand out? I combine analytical thinking with a strong sense of tone and structure. I’ve written and reviewed content for tech companies, insurers, and government agencies — and I’ve even voiced radio commercials and jingles, which sharpened my ear for language, rhythm, and brand voice.

Pauline van der Waal

Copywriter, Voiceover Artist, Project Manager, +3

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I'm a strategic copywriter and content consultant with a background in IT, communications, and business consultancy. I help organizations translate complex topics like data, digital transformation, and customer experience into clear, engaging content — from web copy and whitepapers to scripts and brand narratives. What makes me stand out? I combine analytical thinking with a strong sense of tone and structure. I’ve written and reviewed content for tech companies, insurers, and government agencies — and I’ve even voiced radio commercials and jingles, which sharpened my ear for language, rhythm, and brand voice.…I'm a strategic copywriter and content consultant with a background in IT, communications, and business consultancy. I help organizations translate complex topics like data, digital transformation, and customer experience into clear, engaging content — from web copy and whitepapers to scripts and brand narratives. What makes me stand out? I combine analytical thinking with a strong sense of tone and structure. I’ve written and reviewed content for tech companies, insurers, and government agencies — and I’ve even voiced radio commercials and jingles, which sharpened my ear for language, rhythm, and brand voice.

Available to hire

I’m a strategic copywriter and content consultant with a background in IT, communications, and business consultancy. I help organizations translate complex topics like data, digital transformation, and customer experience into clear, engaging content — from web copy and whitepapers to scripts and brand narratives.

What makes me stand out? I combine analytical thinking with a strong sense of tone and structure. I’ve written and reviewed content for tech companies, insurers, and government agencies — and I’ve even voiced radio commercials and jingles, which sharpened my ear for language, rhythm, and brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

German

Advanced

Dutch

Fluent

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Strategic Copywriter & Content Consultant at Blauwe Pauwen Copywriting & Consultancy

January 1, 2018 - Present

Help clients communicate complex topics clearly, engagingly, and aligned with their brand. Develop content strategies and formats for websites, whitepapers, customer stories, newsletters and campaigns for B2B and B2C clients. Translate complex themes into accessible content. Lead content production and advise on tone of voice, positioning, channel strategy, and stakeholder-focused writing.

Editor & Content Creator at komoot

May 1, 2020 - Present

Create and curate inspirational outdoor content for komoot users. Write original stories, route content and editorial pieces for Dutch and Belgian users. Optimize content for SEO and user engagement. Adapt content from multiple languages with focus on tone, flow and local relevance. Collaborate with komoot's international content team to ensure quality and consistency.

Travel & Outdoor Writer at Reisschrijvers Media

January 1, 2014 - Present

Write content for travel platforms including Mountainreporters.com and Snowrepublic.nl. Produce destination features, gear reviews, inspiration articles, newsletters, and social media content. Collaborate with international PR agencies and tourism boards. Focus areas include hiking, biking, skiing and snowboarding.

Product Owner & Customer Contact Strategy Consultant at FBTO

August 31, 2021 - July 8, 2025

Dual role combining team leadership and strategic consultancy during a major service transformation. Product Owner for team Quality managing backlog and Agile coaching. Provided strategic input on structure, leadership, and customer contact design. Developed governance model connecting strategy and operations. Advised management and coached team leads.

Consultant for Digital & Data Projects at Mobilee Management & Consultancy

December 31, 2020 - July 8, 2025

Led digital transformation projects for clients including RCE, Eneco, VodafoneZiggo, Eurocross Assistance. Managed multidisciplinary teams within Agile and BI settings. Created roadmaps, improved processes, advised on data strategy and bridged communication between business, IT, and leadership.

Project Manager / Product Owner at YoungCapital

December 31, 2017 - July 8, 2025

Led development and launch of EPIC, an internal HR platform. Managed stakeholders, planning, data migration and go-live. Defined MVP, coached development team, refined backlog. Oversaw post-launch development and alignment with product vision.

Consultant / Analyst / Trainer / IT Project Manager at Verint

January 31, 2016 - July 8, 2025

Delivered software implementations and improvement projects for large organizations. Managed full project lifecycle using PRINCE2. Trained users and supported organizational change. Worked with clients including OHRA, VGZ, TUI, Coolblue, ABN AMRO, LEGO, Municipality of Amsterdam, CAK, KPN, RDW, SNS Reaal.

Marketing Manager at Truus.nl

November 30, 2011 - July 8, 2025

Developed marketing strategy and optimized online presence. Responsible for content, SEO/SEA and managing external media partners.

Regional Manager at YoungCapital

May 31, 2010 - July 8, 2025

Led three offices with full commercial and operational responsibility. Opened branches in Rotterdam and Amsterdam. Managed large staffing project for GVB with 1400 temporary workers.