Creative Director and Brand Designer with 14 years of experience leading brand identity, visual systems, marketing design, and product UI/UX across blockchain, gaming, fintech, SaaS, and telecom. I build brands that earn trust — with sophisticated audiences, in high-stakes environments, across every channel. Equally comfortable setting creative direction and executing it hands-on. I blend strategic thinking with hands-on execution, building cohesive brand experiences across product, marketing, and investor materials. Passionate about designing for high-growth startups and communities in Web3, gaming, and fintech, with a focus on clear storytelling and scalable design systems.

Paulius Pipiras

Creative Director and Brand Designer with 14 years of experience leading brand identity, visual systems, marketing design, and product UI/UX across blockchain, gaming, fintech, SaaS, and telecom. I build brands that earn trust — with sophisticated audiences, in high-stakes environments, across every channel. Equally comfortable setting creative direction and executing it hands-on. I blend strategic thinking with hands-on execution, building cohesive brand experiences across product, marketing, and investor materials. Passionate about designing for high-growth startups and communities in Web3, gaming, and fintech, with a focus on clear storytelling and scalable design systems.

Available to hire

Creative Director and Brand Designer with 14 years of experience leading brand identity, visual systems, marketing design, and product UI/UX across blockchain, gaming, fintech, SaaS, and telecom. I build brands that earn trust — with sophisticated audiences, in high-stakes environments, across every channel. Equally comfortable setting creative direction and executing it hands-on.

I blend strategic thinking with hands-on execution, building cohesive brand experiences across product, marketing, and investor materials. Passionate about designing for high-growth startups and communities in Web3, gaming, and fintech, with a focus on clear storytelling and scalable design systems.

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Language

English
Fluent
Lithuanian
Fluent

Work Experience

Product Designer / Brand Design Lead at XBorg
January 1, 2022 - Present
Esports & Web3 gaming startup. Led complete brand redesign from zero — visual identity, brand guidelines, design system, and all touchpoints across a Web2/3 gaming audience. Built a recognizable brand in a noisy market. Designed and maintained brand identity system and component library in Figma, ensuring consistency across product UI, marketing, social, and investor-facing materials. Directed all creative output: 3D motion design, launch films, and animated content. Managed external agencies on projects up to $50k while preserving creative vision. Created fundraising decks and investor materials that helped raise approximately $9M from a crypto-native community. Led UX across multiple products, bridging technical capabilities with meaningful user experience for crypto-native and gaming audiences. Built design workflows and systems from scratch. Hired and mentored the in-house creative team.
Senior Brand & Product Designer at Freelance
January 1, 2013 - January 1, 2022
Designed fintech apps, Amazon seller dashboards, and internal enterprise tools — delivering dense data, clear and scalable UI. Built a full CMS and multi-brand design system for Verizon and its mobile providers. Delivered brand identities, websites, and landing pages for startups and enterprise clients across tech, fintech, ecommerce, and consumer products. Collaborated with engineers, PMs, and founders across scoping, prototyping, development handoff, and launch. Consistent remote collaboration with US-based teams.

Education

BA Interactive Media Production at Bournemouth University (UK)
January 1, 2011 - January 1, 2014
Media Studies; Film Studies; English at Wycliffe College (UK)
January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Financial Services, Media & Entertainment, Telecommunications