Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Paul J Jenson, a results-driven email marketing professional focused on lifecycle strategies, A/B testing, and deliverability optimization. I help brands grow revenue by designing scalable email programs and delivering measurable improvements across bulk sends and nurture flows. Throughout my career I’ve led initiatives for B2C, B2B, nonprofit, and luxury brands, blending technical deliverability know-how with creative campaign execution. I’m passionate about building strong, data-driven email programs and collaborating with cross-functional teams to drive sustainable growth.…I'm Paul J Jenson, a results-driven email marketing professional focused on lifecycle strategies, A/B testing, and deliverability optimization. I help brands grow revenue by designing scalable email programs and delivering measurable improvements across bulk sends and nurture flows. Throughout my career I’ve led initiatives for B2C, B2B, nonprofit, and luxury brands, blending technical deliverability know-how with creative campaign execution. I’m passionate about building strong, data-driven email programs and collaborating with cross-functional teams to drive sustainable growth.

Paul J Jenson

Digital Marketer, Marketing Consultant, Content Creator, +5





I'm Paul J Jenson, a results-driven email marketing professional focused on lifecycle strategies, A/B testing, and deliverability optimization. I help brands grow revenue by designing scalable email programs and delivering measurable improvements across bulk sends and nurture flows. Throughout my career I’ve led initiatives for B2C, B2B, nonprofit, and luxury brands, blending technical deliverability know-how with creative campaign execution. I’m passionate about building strong, data-driven email programs and collaborating with cross-functional teams to drive sustainable growth.…I'm Paul J Jenson, a results-driven email marketing professional focused on lifecycle strategies, A/B testing, and deliverability optimization. I help brands grow revenue by designing scalable email programs and delivering measurable improvements across bulk sends and nurture flows. Throughout my career I’ve led initiatives for B2C, B2B, nonprofit, and luxury brands, blending technical deliverability know-how with creative campaign execution. I’m passionate about building strong, data-driven email programs and collaborating with cross-functional teams to drive sustainable growth.

Available to hire

I’m Paul J Jenson, a results-driven email marketing professional focused on lifecycle strategies, A/B testing, and deliverability optimization. I help brands grow revenue by designing scalable email programs and delivering measurable improvements across bulk sends and nurture flows.

Throughout my career I’ve led initiatives for B2C, B2B, nonprofit, and luxury brands, blending technical deliverability know-how with creative campaign execution. I’m passionate about building strong, data-driven email programs and collaborating with cross-functional teams to drive sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Email Marketing Consultant at Freelance / Self-employed

December 23, 2023 - Present

Implemented an iterative A/B testing framework for a major home-renovation retailer, shifting from bulk sends to lifecycle-based optimization and achieving 201% YoY growth in email-driven revenue. Produced monthly performance reporting for Trade and DTC cohorts to guide optimization. Launched a nonprofit’s first email framework with a conditional Welcome Flow and a weekly bulk-send process. Established Google Postmaster Tools and a deliverability plan that improved domain/IP reputation from bad to high over several months.

Sr Digital Marketing Manager at BorrowWorks

May 1, 2024 - February 1, 2026

Managed domain warmups, including a returning-customer sending domain, improving inbox placement and increasing conversions by 20%. Led an overhaul of a linear collections workflow with behavior-based branching, SMS reinforcement for non-openers, and disengagement rules, yielding +25% lift in recovered delinquent loan revenue YoY. Executed full ESP integrations (SendGrid, Customer.io, Iterable) from onboarding to IP warming, authentication, and workflow buildout for stable, scalable sends.

Email Marketing Manager at Norwex

January 1, 2024 - May 1, 2024

Led email marketing strategy and operations, establishing campaign planning/execution processes. Supervised a direct report and supported bulk email distributions. Collaborated with cross-functional teams to configure tailored customer journeys within the Listrak ESP platform.

Senior Email Marketing Manager at Winc / Full Glass Wine Co

July 1, 2015 - October 1, 2023

Oversaw the DTC email program from planning through execution, contributing to $72M in annual revenue. Managed migration from Oracle Responsys to Klaviyo, rebuilding workflows and conducting phased warmups. Conducted A/B tests on automated campaigns, boosting conversions and revenue by up to 200%. Monitored deliverability/list health, maintaining 95-100% delivery across major ISPs. Built responsive HTML templates and delivered weekly performance insights to leadership.

Senior Account Manager at Experian Marketing Services

August 13, 2013 - July 15, 2015

Oversaw email operations for Hilton’s 12 brands (55M+ subscribers). Managed list updates, segmentation, and dynamic campaign personalization. Produced weekly, monthly, quarterly, and ad-hoc reports to measure and optimize performance.

Web and Marketing Coordinator at Sotheby’s

June 11, 2011 - August 13, 2013

Ran wine-department email operations in ExactTarget, improving workflow efficiency by 75%. Managed QA/testing, calendar management, and campaign approvals.

Maitre d’ at Jean Georges

November 1, 2010 - June 11, 2011

Led a four-member team, delivering four-star service in a high-pressure environment.

Server at Momofuku Ko

November 1, 2009 - May 1, 2010

Developed multitasking skills, supervising wine sales and service in a fast-paced setting.

DTC Sales Coordinator at Cameron Hughes Wine

April 1, 2008 - September 1, 2009

Wrote 2-4 email campaigns per week using StreamSend and MyEmma.

Retail General Manager / Sommelier at Wine Cask

September 1, 2004 - April 1, 2008

Drove website traffic through bulk email campaigns using Vertical Response.

Email Marketing Consultant (Freelance) – Remote at Self-Employed / Freelance

December 23, 2023 - Present

Shifted a major home-renovation retailer from bulk-send campaigns to iterative A/B testing within flows; achieved 201% YoY growth in email-driven revenue. Managed monthly reporting across bulk sends and lifecycle flows for Trade and DTC cohorts. Launched a nonprofit’s initial email framework with a conditional Welcome Flow and weekly bulk-sends. Implemented deliverability plan using Google Postmaster Tools to elevate domain/IP reputation from bad to high over several months.

Sr Digital Marketing Manager at BorrowWorks – DF W / Remote

May 1, 2024 - February 1, 2026

Managed all domain warmups including a returning-customer sending domain; improved inbox placement and boosted conversions by 20%. Overhauled a linear collections workflow with behavior-based branching and SMS reinforcement for non-openers, driving a +25% lift in recovered delinquent loan revenue YoY. Executed full ESP integrations (SendGrid, Customer.io, Iterable) from onboarding to IP warming and workflow buildout for scalable sends.

Email Marketing Manager at Norwex – DF W / Remote

January 1, 2024 - May 1, 2024

Led email strategy and operations, establishing planning and execution processes; configured tailored customer journeys within Listrak. Supervised team members and collaborated with cross-functional teams to optimize lifecycle programs.

Sr Digital Marketing Manager at BorrowWorks

February 1, 2026 - February 1, 2026

Managed all domain warmups, including a returning-customer sending domain, improving inbox placement and increasing conversions by 20%, contributing to record monthly loan revenue. Led a linear collections workflow overhaul with behavior-based branching, SMS reinforcement for non-openers, and disengagement rules, resulting in a +25% lift in recovered delinquent loan revenue YoY. Executed full ESP integrations (SendGrid, Customer.io, Iterable) with onboarding, IP warming, authentication, and workflow buildout to ensure stable, scalable sends.