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I am a Digital Asset Manager and Content Operations leader with a track record of supporting e-commerce, marketing, and creative teams in fast-paced retail environments. I bridge creative production and enterprise DAM ecosystems, combining hands-on image retouching, color management, and asset optimization with governance, metadata strategy, and workflow design. I have led post-production teams, scaled DAM platforms, and driven production efficiency to deliver high-quality visual content across omnichannel campaigns and digital commerce initiatives. My experience includes platform migrations, metadata planning, and cross-functional collaboration to improve content delivery speed and content discoverability.…I am a Digital Asset Manager and Content Operations leader with a track record of supporting e-commerce, marketing, and creative teams in fast-paced retail environments. I bridge creative production and enterprise DAM ecosystems, combining hands-on image retouching, color management, and asset optimization with governance, metadata strategy, and workflow design. I have led post-production teams, scaled DAM platforms, and driven production efficiency to deliver high-quality visual content across omnichannel campaigns and digital commerce initiatives. My experience includes platform migrations, metadata planning, and cross-functional collaboration to improve content delivery speed and content discoverability.

Paul Kalfahs

Image Editor, Marketer, Post Production Coordinator, +7

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I am a Digital Asset Manager and Content Operations leader with a track record of supporting e-commerce, marketing, and creative teams in fast-paced retail environments. I bridge creative production and enterprise DAM ecosystems, combining hands-on image retouching, color management, and asset optimization with governance, metadata strategy, and workflow design. I have led post-production teams, scaled DAM platforms, and driven production efficiency to deliver high-quality visual content across omnichannel campaigns and digital commerce initiatives. My experience includes platform migrations, metadata planning, and cross-functional collaboration to improve content delivery speed and content discoverability.…I am a Digital Asset Manager and Content Operations leader with a track record of supporting e-commerce, marketing, and creative teams in fast-paced retail environments. I bridge creative production and enterprise DAM ecosystems, combining hands-on image retouching, color management, and asset optimization with governance, metadata strategy, and workflow design. I have led post-production teams, scaled DAM platforms, and driven production efficiency to deliver high-quality visual content across omnichannel campaigns and digital commerce initiatives. My experience includes platform migrations, metadata planning, and cross-functional collaboration to improve content delivery speed and content discoverability.

Available to hire

I am a Digital Asset Manager and Content Operations leader with a track record of supporting e-commerce, marketing, and creative teams in fast-paced retail environments. I bridge creative production and enterprise DAM ecosystems, combining hands-on image retouching, color management, and asset optimization with governance, metadata strategy, and workflow design.

I have led post-production teams, scaled DAM platforms, and driven production efficiency to deliver high-quality visual content across omnichannel campaigns and digital commerce initiatives. My experience includes platform migrations, metadata planning, and cross-functional collaboration to improve content delivery speed and content discoverability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Asset & Post Production Manager at Claire’s Stores

January 1, 2022 - Present

Managed team of associate and freelance retouchers to ensure visual consistency across all channels. Retouched and maintained photography and video assets to meet brand standards. Collaborated with Creative Directors and Photographers to establish efficient workflows and schedules. Partnered with external vendors to manage overflow retouching and asset delivery. Administered DAM platforms (Canopy & Air) with onboarding, migration, and ongoing support. Established metadata schema and taxonomy to improve searchability and asset organization. Maintained asset libraries across marketing and studio teams, managing rights, versions, and usage compliance. Delivered live training, documentation, and ongoing DAM support across departments.

Digital Asset & Post Production Manager at Transformco (Sears Holdings)

January 1, 2018 - Present

Managed team of Creative Retouchers; Maintained retouching standards for photography across channels. Worked with Creative Directors, Photographers, Stylists & Producers to establish project schedules. Responsible for retouching of all images used in marketing. Managed marketing systems and assisted in contract negotiations. Leveraged external partners for overflow during peak volumes.

Digital Asset Manager at Transformco (Sears Holdings)

January 1, 2018 - October 3, 2025

Administered Enterprise DAM for Sears, Kmart, Shop Your Way, Kenmore, Craftsman & DieHard brands. Managed team of Digital Asset Coordinators. Established standards, file naming conventions, taxonomy, metadata & quality control. Provided onboarding, training & support for internal and external users. Licensed and maintained usage rights for talent & purchased assets. Performed daily asset ingestion, distribution, version control & routine backups. Collaborated with Creative, Production, and Account teams, as well as external partners, to ensure consistent brand representation across all channels.

Digital Asset & Post Production Manager at Claire's Stores

January 1, 2022 - Present

Led a team of associate and freelance retouchers, ensuring visual consistency across all channels. Retouched and maintained photography and video assets to meet brand standards. Collaborated with Creative Directors and Photographers to optimize workflows and schedules. Partnered with external vendors to manage overflow retouching and asset delivery. Administered DAM platforms (Canopy & Air), led onboarding, migration, and user support. Established metadata schema and taxonomy to improve searchability. Maintained asset libraries across marketing and studio teams, managing rights and version control. Delivered live training, documentation, and ongoing DAM support across departments.

Digital Asset & Post Production Manager at Transformco (Sears Holdings)

January 1, 2018 - Present

Managed team of Creative Retouchers; Maintained retouching standards for photography across channels. Worked with Creative Directors, Photographers, Stylists & Producers to establish project schedules. Responsible for retouching of all images used in marketing. Managed marketing systems & assisted in contract negotiations. Leveraged external partners for overflow during peak volumes.

Digital Asset Manager at Transformco (Sears Holdings)

January 1, 2018 - October 3, 2025

Digital Asset Manager & Post Production Manager at Claire's Stores

February 1, 2022 - October 1, 2025

Led enterprise digital asset management and post-production workflows supporting global e-commerce, marketing, and creative teams, improving content delivery speed and production scalability across omnichannel campaigns. Administered and scaled DAM platforms including Air and CanopyDAM, managing 130,000+ assets with 250+ assets delivered daily. Identified, pitched, and implemented Air DAM, leading platform migration, metadata strategy, and cross-functional adoption. Led and mentored a team of 3 retouchers (full-time, contract, freelance), improving production throughput and visual consistency.

Digital Asset Manager & Post Production Manager at Sears Holdings Corporation

January 1, 2018 - January 1, 2022

Owned administration and strategic optimization of multiple enterprise DAM systems supporting high-volume retail photography and marketing production workflows. Oversaw organization and delivery of 60,000+ digital assets with 200+ assets processed and distributed daily. Led metadata structuring, asset naming conventions, and taxonomy standards to improve searchability and workflow efficiency. Collaborated with creative, marketing, and production teams to support post-production, image optimization, and asset delivery.

Digital Asset Manager at Sears Holdings Corporation

January 1, 2014 - January 1, 2018

Digital Asset Specialist at Kohl’s Department Stores

May 1, 2011 - June 1, 2014

Managed and delivered approximately 100 high-volume product imagery assets daily within DAM and network image databases totaling 25,000 assets. Performed image retouching, color correction, masking, and optimization for product photography. Created technical illustrations and fixture renderings supporting retail product launches and merchandising initiatives. Collaborated on a team of 3 retouchers to maintain visual consistency and production timelines across merchandise categories.

Digital Asset Manager & Post Production Manager at Claire’s Stores

February 1, 2022 - October 1, 2025

Led enterprise digital asset management and post-production workflows supporting global e-commerce, marketing, and creative teams; Administered and scaled DAM platforms including Air and CanopyDAM, managing 130,000+ assets with 250+ assets delivered daily; Identified, pitched, and implemented Air DAM, leading platform migration, metadata strategy, and cross-functional adoption; Led and mentored a team of 3 retouchers, improving production throughput and visual consistency.

Digital Asset Manager & Post Production Manager at Sears Holdings Corporation

June 1, 2014 - February 1, 2022

Owned administration and strategic optimization of multiple enterprise DAM systems supporting high-volume retail photography and marketing production workflows; Oversaw organization and delivery of 60,000+ digital assets with 200+ assets processed and distributed daily; Led metadata structuring, asset naming conventions, and taxonomy standards to improve searchability and workflow efficiency; Collaborated with creative, marketing, and production teams to support post-production, image optimization, and asset delivery.