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Senior Frontend Engineer with 15+ years building high-traffic, scalable web applications for e-commerce, logistics, and media platforms across SEA/US/UK—serving millions of users. Strong in React, TypeScript, ES6+, component-driven architecture, performance optimization, and responsive cross-browser UI. I move fast on new technology, delivering outcomes whether leading initiatives or contributing hands-on. Experienced in end-to-end rebuilds, mentoring, and improving performance through code-splitting, lazy loading, tree-shaking, and SSR—while collaborating closely with UX/UI and cross-functional teams.…Senior Frontend Engineer with 15+ years building high-traffic, scalable web applications for e-commerce, logistics, and media platforms across SEA/US/UK—serving millions of users. Strong in React, TypeScript, ES6+, component-driven architecture, performance optimization, and responsive cross-browser UI. I move fast on new technology, delivering outcomes whether leading initiatives or contributing hands-on. Experienced in end-to-end rebuilds, mentoring, and improving performance through code-splitting, lazy loading, tree-shaking, and SSR—while collaborating closely with UX/UI and cross-functional teams.

Paul Le

Front-End Developer, Software Engineer, Web Developer, +2

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Senior Frontend Engineer with 15+ years building high-traffic, scalable web applications for e-commerce, logistics, and media platforms across SEA/US/UK—serving millions of users. Strong in React, TypeScript, ES6+, component-driven architecture, performance optimization, and responsive cross-browser UI. I move fast on new technology, delivering outcomes whether leading initiatives or contributing hands-on. Experienced in end-to-end rebuilds, mentoring, and improving performance through code-splitting, lazy loading, tree-shaking, and SSR—while collaborating closely with UX/UI and cross-functional teams.…Senior Frontend Engineer with 15+ years building high-traffic, scalable web applications for e-commerce, logistics, and media platforms across SEA/US/UK—serving millions of users. Strong in React, TypeScript, ES6+, component-driven architecture, performance optimization, and responsive cross-browser UI. I move fast on new technology, delivering outcomes whether leading initiatives or contributing hands-on. Experienced in end-to-end rebuilds, mentoring, and improving performance through code-splitting, lazy loading, tree-shaking, and SSR—while collaborating closely with UX/UI and cross-functional teams.

Available to hire

Senior Frontend Engineer with 15+ years building high-traffic, scalable web applications for e-commerce, logistics, and media platforms across SEA/US/UK—serving millions of users. Strong in React, TypeScript, ES6+, component-driven architecture, performance optimization, and responsive cross-browser UI.

I move fast on new technology, delivering outcomes whether leading initiatives or contributing hands-on. Experienced in end-to-end rebuilds, mentoring, and improving performance through code-splitting, lazy loading, tree-shaking, and SSR—while collaborating closely with UX/UI and cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

System Design (Front-End / Senior Frontend Engineer) at Lazada - Logistics

January 1, 2020 - August 1, 2020

Built and maintained the Lazada Logistics Management Platform (React/TypeScript) for managing end-to-end supply chain operations across Southeast Asia. Focused on performance and maintainability via code-splitting, lazy loading, and efficient rendering. Mentored junior developers through code reviews and React/TypeScript best-practice guidance. Partnered with UX/UI designers and cross-functional teams to deliver intuitive interfaces for logistics personnel.

Frontend / Full-Stack Engineer (React Migration & Ratings/Reviews Revamp) at Lazada - Alibaba Tech stack

October 1, 2017 - December 31, 2019

Relocated to Alibaba HQ (Hangzhou) for a full-stack rebuild of Lazada’s platform, then returned to Vietnam for Ratings & Reviews revamp. Rebuilt the platform from jQuery to React/Redux with ES6, Sass, webpack, and component-driven architecture. Improved performance using code-splitting, tree-shaking, lazy loading, and SSR. Revamped Ratings & Reviews using React/Redux to increase user engagement and product discovery.

Front-End Developer (Multi-market delivery) at Lazada - Rocket Internet

May 1, 2014 - October 1, 2017

Directed front-end development across six SEA markets (VN, TH, ID, SG, MY, PH) serving millions of users. Shipped product listings, checkout flows, and campaign modules across all six markets. Led code reviews and modernized the build pipeline with Gulp, Grunt, and webpack. Drove performance initiatives including minification, bundling, and ES6 adoption.

Front-End Developer (News & Media) at Harvey Nash Vietnam - APN News and Media

October 1, 2013 - May 1, 2014

Contributed to regional Australian news websites in a distributed scrum team. Delivered features using jQuery, HTML5, CSS3, Less, and Bootstrap with cross-browser compatibility. Built AJAX/JSON integrations with Python backends on high-traffic news sites.

Front-End Developer (US Flagship Magazines) at Harvey Nash Vietnam - Hearst US

January 1, 2012 - October 1, 2013

Led front-end development for four US flagship magazine sites: Elle, Harper's Bazaar, Road & Track, and Town & Country. Drove adoption of responsive web design (HTML5, CSS3) across all four high-traffic sites. Integrated Facebook, Twitter, and RAMP Search APIs for real-time social and search feeds. Led code reviews, trained the team on modern front-end practices, and optimized page-load performance.

Front-End Developer (UK Magazine Sites) at Harvey Nash Vietnam - Hearst UK

January 1, 2010 - June 1, 2012

Built and maintained four UK magazine sites: Men's Health, Cosmopolitan, Harper's Bazaar, and You & Your Wedding. Resolved complex cross-browser bugs across all four properties while keeping sprints on schedule. Introduced jQuery, AJAX, and JSON to the team, running training sessions to improve code quality and velocity. Led code reviews and built pixel-perfect features from design annotations.

Freelancer (Course & E-commerce development) at Freelancer

January 1, 2009 - January 1, 2010

Kid Proof: Customized Moodle (PHP) course management system for online safety programs. FlowerU Design: Built a full e-commerce storefront with ASP.NET 3.5, SQL Server, and jQuery—product catalog, cart, and checkout.