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I'm Paulo Correa, Creative Director and Creative Strategist with 15+ years of experience building integrated campaigns for global and regional brands, including McDonald’s, Lazada, Mondelez, Coca-Cola, Globe, Jollibee, Uniqlo, and Sanofi. I’m known for connecting consumer insight with creative execution to solve business challenges and unlock growth opportunities. I excel at leading the strategic development of campaigns from research and audience analysis through creative ideation and execution, partnering with planners, marketers, and data teams to create work that’s culturally relevant, commercially effective, and recognized for both creative excellence and measurable impact.…I'm Paulo Correa, Creative Director and Creative Strategist with 15+ years of experience building integrated campaigns for global and regional brands, including McDonald’s, Lazada, Mondelez, Coca-Cola, Globe, Jollibee, Uniqlo, and Sanofi. I’m known for connecting consumer insight with creative execution to solve business challenges and unlock growth opportunities. I excel at leading the strategic development of campaigns from research and audience analysis through creative ideation and execution, partnering with planners, marketers, and data teams to create work that’s culturally relevant, commercially effective, and recognized for both creative excellence and measurable impact.

Paulo Correa

Creative Director, Brand Strategist, Growth Marketer, +2

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I'm Paulo Correa, Creative Director and Creative Strategist with 15+ years of experience building integrated campaigns for global and regional brands, including McDonald’s, Lazada, Mondelez, Coca-Cola, Globe, Jollibee, Uniqlo, and Sanofi. I’m known for connecting consumer insight with creative execution to solve business challenges and unlock growth opportunities. I excel at leading the strategic development of campaigns from research and audience analysis through creative ideation and execution, partnering with planners, marketers, and data teams to create work that’s culturally relevant, commercially effective, and recognized for both creative excellence and measurable impact.…I'm Paulo Correa, Creative Director and Creative Strategist with 15+ years of experience building integrated campaigns for global and regional brands, including McDonald’s, Lazada, Mondelez, Coca-Cola, Globe, Jollibee, Uniqlo, and Sanofi. I’m known for connecting consumer insight with creative execution to solve business challenges and unlock growth opportunities. I excel at leading the strategic development of campaigns from research and audience analysis through creative ideation and execution, partnering with planners, marketers, and data teams to create work that’s culturally relevant, commercially effective, and recognized for both creative excellence and measurable impact.

Available to hire

I’m Paulo Correa, Creative Director and Creative Strategist with 15+ years of experience building integrated campaigns for global and regional brands, including McDonald’s, Lazada, Mondelez, Coca-Cola, Globe, Jollibee, Uniqlo, and Sanofi. I’m known for connecting consumer insight with creative execution to solve business challenges and unlock growth opportunities.

I excel at leading the strategic development of campaigns from research and audience analysis through creative ideation and execution, partnering with planners, marketers, and data teams to create work that’s culturally relevant, commercially effective, and recognized for both creative excellence and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director at Leo Burnett Manila (Publicis Groupe)

January 1, 2022 - Present

Lead a multidisciplinary team of creatives across integrated campaigns for global and regional brands, including McDonald’s Philippines, Mondelez, EssentiaLe, and Uniqlo. Oversee creative quality, stakeholder alignment, workflow management, and delivery across digital, social, experiential, and traditional channels. Develop integrated campaigns across digital, social, experiential, and traditional channels. Partner with planners and marketers to translate business objectives into effective creative platforms.

Creative Director at Propel Manila

January 1, 2021 - January 1, 2022

Led campaign strategy and creative development for local and regional brands. Developed insight-led communication platforms and integrated marketing campaigns.

Associate Creative Director / Creative Director at Grey Group

January 1, 2015 - January 1, 2021

Developed campaigns for Coca-Cola, Globe, Smart, P&G, UNICEF, Pfizer, Shell, and other leading brands. Collaborated closely with strategy teams to create business-driven creative solutions.

Associate Creative Director at Provago

January 1, 2010 - January 1, 2015

Led creative direction and contributed to strategic campaigns across multiple clients.

Art Director at Mega World Corporation

January 1, 2007 - January 1, 2009

Art Director for brand and advertising projects across consumer categories.