Paulina Madaria Kocman
I’m Paulina Madaria Kocman, a data-focused professional combining strong analytical work with real-world e-commerce and marketing optimization.
About
I’m Paulina Madaria Kocman, a data-focused professional combining strong analytical work with real-world e-commerce and marketing optimization. I’m currently completing the Google Data Analytics Professional Certificate (on track for October 2026) while using SQL, Python, spreadsheets, and Tableau to turn messy data into clear, actionable insights—especially in performance contexts where results matter.
Beyond analytics, I bring experience from international security operations, where risk assessment, careful reporting, and fast decision-making under pressure were essential. At Vigór Minimal, I’ve been applying analytics directly to my own Shopify e-commerce business—tracking key metrics, improving funnels (from ad clicks to on-site conversion), and automating reporting—so my work stays practical, measurable, and driven by outcomes.
- 8 years' experience
- Joined January 2026
Languages
- Spanish; CastilianFluent
- SwedishAdvanced
- EnglishAdvanced
Industry experience
- Professional Services
- Software & Internet
- Retail
- Financial Services
- Other
Work experience
Supplements e-commerce store on Shopify (dropshipping): managed sales, suppliers, and Meta Ads campaigns. Tracked performance metrics to optimize ad spend and improve conversion. Implemented funnel improvements based on observed bottlenecks—free shipping, volume discounts, cash on delivery, and trust badges to increase on-site conversion. Automated Meta Ads and sales reporting with WInDSOR.ai. Ensured Chilean tax compliance with the SII (Internal Revenue Service).
Assessed risks and planned operations using analysis of information and patterns. Wrote accurate, confidential incident reports and made fast decisions under pressure. Coordinated with teams and high-profile clients in international settings.
Education
Certifications and awards
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