Paula Pérez Cáffaro

Available to hire

Hi, I'm Paula Pérez Cáffaro, a freelance graphic and motion designer from Argentina, with experience in social media design, signage, and digital content.

About

Hi, I’m Paula Pérez Cáffaro, a freelance graphic and motion designer from Argentina, with experience in social media design, signage, and digital content.

I currently collaborate with Backer Healthcare (Chile), creating materials for major pharmaceutical clients like AstraZeneca, Bagó, AbbVie, and Pfizer. I specialize in visual design, animated assets, interactive PDFs, and educational content, combining design and motion to deliver clear, modern, and effective communication pieces.

  • Joined October 2025

Industry experience

  • Healthcare
  • Life Sciences
  • Media & Entertainment
  • Professional Services
  • Retail
  • Education
  • Consumer Goods
  • Software & Internet
  • Other
  • Travel & Hospitality

Projects · 1

I’m a Graphic Designer with over 3 years of experience creating digital and visual content for social media and advertising. Recently, I started working on basic motion design projects, and I discovered how much I enjoy bringing static visuals to life through animation. Now, I’m focused on learning more about motion graphics and expanding my skills in this creative field. I’m passionate about exploring new tools and techniques that allow me to combine design, rhythm, and movement in each project pitchdeck

  • Banner Ad Designer
  • Graphic Designer
  • Motion Graphic Designer

Work experience· 39 roles

Graphic Designer · Backer HealthCareMay 2024 – Nov 2025 · 1 yr 7 mos

Development of visual identity and content strategy for Terra de Vins.

Freelancer · Somos Backer HealthCareMay 2024 – Present · 2 yrs 7 mos

Desarrollo de identidad visual y estrategia de contenido para Terra de Vins.

Diseñador Gráfico · Somos Backer HealthCareMay 2024 – Present · 2 yrs 7 mos

Desarrollo de identidad visual y estrategia de contenido para Terra de Vins.

Freelancer - Somos Backer HealthCare · Somos Backer HealthCareMay 2024 – Present · 2 yrs 7 mos
Freelance Visual Designer · Backer HealthCareMay 2024 – Present · 2 yrs 7 mos
Freelancer · Backer HealthCareMay 2024 – Present · 2 yrs 7 mos
Diseñador Gráfico en Práctica · Vectomo / Estudio GráficoApr 2024 – Present · 2 yrs 8 mos
Graphic Design Intern · Backer HealthcareApr 2024 – Present · 2 yrs 8 mos

Education· 27

Bachelor's Degree · Universidad del Norte Santo Tomás de Aquino2016 – 2021
High School Diploma – Natural Sciences Orientation · Escuela del Cerro - Salta2012 – 2014
Licenciatura en Diseño Gráfico · Universidad del Norte Santo Tomás de Aquino2012 – 2014
Bachillerato en Orientación Naturales · Escuela del Cerro - Salta2030 – 2025

Certifications and awards· 21

Bachillerato en Orientación Naturales2012 – 2014
After Effects course2030 – 2025
Motion Design Course (30% completed)2030 – 2025
Figma Course (In progress)2030 – 2025

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