Hi, I’m Paula Pérez Cáffaro, a Graphic Designer and Motion Designer from Argentina. I craft brand identities, visual systems, signage, posters and digital content for local businesses, events, and healthcare communications. I enjoy turning ideas into clear, modern visuals and love combining design with motion to tell compelling stories. Currently freelancing with Vectormo Estudio Gráfico and Backer HealthCare, I collaborate on branding, posters, social media content, interactive PDFs and educational visuals for pharma clients. I aim to deliver friendly, effective communications that balance creativity and clarity while staying aligned with brand guidelines.

Paula Pérez Cáffaro

Hi, I’m Paula Pérez Cáffaro, a Graphic Designer and Motion Designer from Argentina. I craft brand identities, visual systems, signage, posters and digital content for local businesses, events, and healthcare communications. I enjoy turning ideas into clear, modern visuals and love combining design with motion to tell compelling stories. Currently freelancing with Vectormo Estudio Gráfico and Backer HealthCare, I collaborate on branding, posters, social media content, interactive PDFs and educational visuals for pharma clients. I aim to deliver friendly, effective communications that balance creativity and clarity while staying aligned with brand guidelines.

Available to hire

Hi, I’m Paula Pérez Cáffaro, a Graphic Designer and Motion Designer from Argentina. I craft brand identities, visual systems, signage, posters and digital content for local businesses, events, and healthcare communications. I enjoy turning ideas into clear, modern visuals and love combining design with motion to tell compelling stories.

Currently freelancing with Vectormo Estudio Gráfico and Backer HealthCare, I collaborate on branding, posters, social media content, interactive PDFs and educational visuals for pharma clients. I aim to deliver friendly, effective communications that balance creativity and clarity while staying aligned with brand guidelines.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Freelance Graphic Designer
March 1, 2022 - October 6, 2025
Realización de primeros proyectos en diseño gráfico, creando flyers, carteles y logotipos enfocados en promover eventos locales y emprendimientos. Diseño de flyer y póster para la Asociación Salteña de Taekwondo; creación de logotipo para un emprendimiento de velas.
Freelancer at Vectomo / Estudio Gráfico
April 1, 2024 - October 6, 2025
Rediseño de marcas y gestión de redes sociales: Imperial (bar en Tucumán); La Norteña; ITR Gestión y Finanzas; Don Coco. Material corporativo interactivo: presentaciones en PowerPoint, PDFs interactivos; diseño de cartelería y contenido para redes. Otros proyectos: diseño de personaje, tarjetas, camisetas; gestión de contenido para Cabañas del Arte-Sano.
Freelancer at Backer HealthCare
May 1, 2024 - Present
Desarrollo de identidad visual y estrategia de contenido para Terra de Vins.
Freelance Graphic Designer at Freelancer
March 1, 2022 - October 6, 2025
Realización de primeros proyectos en diseño gráfico, creando flyers, carteles y logotipos enfocados en promover eventos locales y emprendimientos. Diseño de flyer y póster para la Asociación Salteña de Taekwondo, destacando el evento deportivo a nivel regional. Creación de logotipo para un emprendimiento de velas, transmitiendo la esencia de la marca a través de un diseño moderno y único.
Freelance Graphic Designer at Self-Employed / Diversos Clientes
April 1, 2024 - October 6, 2025
Creación de piezas gráficas para diversos clientes y sectores, como flyers para la Asociación Salteña de Taekwondo y logotipos para marcas emergentes como Onady (moda elegante y moderna). Rediseño de marcas y gestión de redes sociales para Imperial (bar en Tucumán), La Norteña, ITR Gestión y Finanzas, Don Coco; Presentaciones interactivas en PowerPoint para Argentine Supply y PDFs interactivos para Soler Arquitectos; diseño de personaje para una marca de productos; tarjetas personalizadas para gimnasio; camisetas para RUCA; gestión de contenido para Cabañas del Arte-Sano.
Diseñador at Vectomo / Estudio Gráfico
March 31, 2024 - Present
Creación de contenido visual para empresas del sector farmacéutico y ciencias de la vida. Diseño de posts y Stories estáticos y animados para grandes clientes del sector. Elaboración de PDFs interactivos, infografías y animaciones para mejorar la comunicación visual.
Freelance Visual Designer at Backer HealthCare
May 1, 2024 - Present
Desarrollo de identidad visual y estrategia de contenido para Terra de Vins
Freelancer
March 1, 2022 - October 13, 2025
Realización de primeros proyectos en diseño gráfico: flyers, carteles y logotipos para promover eventos locales y emprendimientos. Diseño de flyer y póster para la Asociación Salteña de Taekwondo; creación de logotipo para un emprendimiento de velas.
Diseñador Autónomo
October 1, 2022 - October 13, 2025
Creación de piezas gráficas para diversos clientes; rediseño de marcas y gestión de redes sociales; desarrollo de logotipos para marcas emergentes; apoyo en branding y diseño para campañas.
Diseñador Autónomo
April 1, 2024 - October 13, 2025
Creación de piezas gráficas para diversos clientes y sectores; realización de flyers, logotipos y branding; gestión de contenidos para redes sociales de clientes como Imperial, La Norteña e ITR Gestión, Soler Arquitectos, entre otros.
Diseñador Gráfico en Práctica / Vectomo / Estudio Gráfico
April 1, 2024 - Present
Creación de contenido visual para el sector farmacéutico y ciencias de la vida; diseño de posts y stories estáticos y animados; elaboración de PDFs interactivos, infografías y animaciones para mejorar la comunicación visual.
Freelancer - Somos Backer HealthCare at Somos Backer HealthCare
May 1, 2024 - Present
Desarrollo de identidad visual y estrategia de contenido para Terra de Vins.
Freelancer at Freelancer
March 1, 2022 - October 13, 2025
Realización de primeros proyectos en diseño gráfico, creando flyers, carteles y logotipos enfocados en promover eventos locales y emprendimientos.
Diseñador Autónomo at Vectomo / Estudio Gráfico
October 1, 2022 - October 13, 2025
Creación de piezas gráficas para diversos clientes y sectores, como Flyers para asociaciones, logotipos y branding.
Diseñador Autónomo at Freelance
April 1, 2024 - October 13, 2025
Creación de piezas gráficas para diversos clientes y sectores, incluyendo logotipos para marcas emergentes (Onady) y gestión de branding y presencia en redes.
Diseñador Gráfico at Vectomo / Estudio Gráfico
April 1, 2024 - Present
Creación de piezas gráficas para diversos clientes y sectores, desarrollo de branding y contenidos para campañas.
Diseñador Gráfico at Somos Backer HealthCare
May 1, 2024 - Present
Desarrollo de identidad visual y estrategia de contenido para Terra de Vins.
Freelancer
March 1, 2022 - October 25, 2025
Realización de primeros proyectos en diseño gráfico, creando flyers, carteles y logotipos enfocados en promover eventos locales y emprendimientos. Diseño de flyer y póster para la Asociación Salteña de Taekwondo, destacando el evento deportivo a nivel regional. Creación de logotipo para un emprendimiento de velas, con enfoque en transmitir la esencia de la marca a través de un diseño moderno y único.
Diseñador Autónomo
October 1, 2022 - October 25, 2025
Creación de piezas gráficas para diversos clientes y sectores, como: Flyers para la Asociación Salteña de Taekwondo y logotipos para marcas emergentes como Onady (moda elegante y moderna).
Freelancer
April 1, 2024 - October 25, 2025
Creación de piezas gráficas para diversos clientes y sectores, como: Rediseño de marcas y gestión de redes sociales: Imperial (bar en Tucumán), La Norteña, ITR Gestión y Finanzas, Don Coco (corralón en expansión). Material corporativo interactivo: Presentaciones interactivas en PowerPoint para Argentine Supply; PDFs interactivos para Soler Arquitectos. Otros proyectos: diseño de personaje para una marca, tarjetas para gimnasio, camisetas para RUCA, gestión de contenido para Cabañas del Arte-Sano.
Diseñador Gráfico en Práctica at Vectomo / Estudio Gráfico
April 1, 2024 - Present
Creación de contenido visual para empresas del sector farmacéutico y ciencias de la vida. Diseño de posts y Stories estáticos y animados para grandes clientes del sector. Elaboración de PDFs interactivos, infografías y animaciones para mejorar la comunicación visual.
Freelancer at Somos Backer HealthCare
May 1, 2024 - Present
Desarrollo de identidad visual y estrategia de contenido para Terra de Vins.
Graphic Designer Intern at Vectomo / Estudio Gráfico
April 1, 2024 - November 17, 2025
Creation of visual content for companies in the pharmaceutical and life sciences sector. Design of static and animated posts and Stories for major clients in the sector. Development of interactive PDFs, email marketing, lead magnets, infographics, and animations to improve visual communication.
Graphic Designer at Backer HealthCare
May 1, 2024 - November 17, 2025
Development of visual identity and content strategy for Terra de Vins.
Freelancer
March 1, 2022 - March 1, 2022
Designed flyers, posters, and logos for local events and small businesses. Created a poster and flyer for the Salta Taekwondo Association, highlighting a regional sports event. Developed a brand logo for a candle business, conveying the brand’s essence through a modern and unique design.
Graphic Designer at Freelancer
October 1, 2022 - October 1, 2022
Created graphic pieces for various clients and sectors, such as flyers for the Salta Taekwondo Association and logos for emerging brands such as Onady (elegant and modern fashion). Brand redesign and social media management for Imperial (bar in Tucumán), La Norteña, ITR Gestión y Finanzas, and Don Coco.
Freelancer at Freelancer
April 1, 2024 - April 1, 2024
Creation of graphic pieces for clients; brand redesign and social media management; interactive corporate material; interactive PowerPoint presentations and interactive PDFs; content management for various projects.
Graphic Designer
October 1, 2022 - October 1, 2022
Creation of graphic pieces for various clients and sectors.
Freelancer
April 1, 2024 - April 1, 2024
Creation of graphic pieces for various clients and sectors, including posters and logos for local events; designed branding for emerging brands such as Onady; contributed to brand redesigns and social media materials for multiple clients (e.g., Imperial, La Norteña, ITR Gestión y Finanzas, Don Coco).
Graphic Designer at Vectomo / Estudio Gráfico
April 1, 2024 - November 17, 2025
Creation of visual content for companies in the pharmaceutical and life sciences sector. Design of static and animated posts and Stories for major clients in the sector. Development of interactive PDFs, email marketing, lead magnets, infographics, and animations to improve visual communication.
Graphic Designer at Freelancer
March 1, 2022 - March 1, 2022
Designed flyers, posters, and logos for local events and small businesses; created a poster and flyer for the Salta Taekwondo Association; developed a brand logo for a candle business.
Graphic Designer at Freelancer
April 1, 2024 - April 1, 2024
Created graphic pieces for diverse clients; brand redesign and social media management; produced signage and digital content for Don Coco and others; interactive PowerPoint presentations and PDFs for clients.
Graphic Design Intern at Backer Healthcare
April 1, 2024 - Present
Design and production of visual content for pharmaceutical brands, including social media assets, interactive PDFs, infographics, and educational resources. Create email marketing pieces and lead magnets; ensure alignment with brand guidelines and regulatory requirements. Collaborate with global pharma clients such as AstraZeneca, Bagó, AbbVie, and Pfizer.
Freelance / Graphic Designer at Vectormo | Estudio Gráfico
September 1, 2021 - Present
Brand Identity & Visual Communication: Brand creation and updates, visual systems, corporate stationery and social media content (static + animated). Clients included ITR Gestión & Finanzas, La Norteña, fashion, gastronomy and retail projects. Promotional & Digital Assets: design of posts, animated reels, posters, large-format graphics, menus and advertising materials for events and launches. Sports Design: posters and event graphics for the Asociación Salteña de Taekwondo. Visual content for pharma marketing and regulatory-compliant assets.
Junior Graphic Designer at Vectormo | Estudio Gráfico
March 1, 2022 - October 1, 2022
Integrated design for local businesses: branding, signage, posters and vehicle graphics; promotional and tourism-focused materials for Salta and the Calchaquí Valleys. Posters, banners, and campaigns for community events and tourism promotion.
Graphic Designer at Vectormo | Estudio Gráfico
September 1, 2021 - Present
Brand Identity & Visual Communication: Brand creation and updates, visual systems, visual identity across corporate stationery and social media content (static and animated). Promotional & Digital Assets: design of posts, animated reels, posters, large-format graphics, menus and advertising materials for events and launches. Clients included ITR Gestión & Finanzas, La Norteña, and projects in fashion, gastronomy and retail. Sports Design: posters, flyers and event graphics for the Asociación Salteña de Taekwondo (tournaments and examinations). Visual content for pharmaceutical clients (AstraZeneca, Bagó, AbbVie y Pfizer): social media assets, interactive PDFs, infographics and animated pieces for scientific communication. Medical digital marketing: email marketing pieces, lead magnets and downloadable educational resources. Corporate & pharma compliance: aligned with brand guidelines, visual standards and regulatory requirements.
Junior Graphic Designer (Freelancer) at Vectormo | Estudio Gráfico
February 28, 2022 - October 30, 2022
Continuation of branding and communications work with expanded scope to social assets and event graphics; delivered brand identity updates and digital assets for various clients.
Diseñador Gráfico en Práctica at Vectomo / Estudio Gráfico
April 1, 2024 - Present
Creación de contenido visual para empresas del sector farmacéutico y ciencias de la vida; diseño de posts y Stories estáticos y animados; elaboración de PDFs interactivos, infografías y animaciones para mejorar la comunicación visual.

Education

Bachelor's Degree at Universidad del Norte Santo Tomás de Aquino
January 1, 2016 - January 1, 2021
High School Diploma – Natural Sciences Orientation at Escuela del Cerro - Salta
January 1, 2012 - January 1, 2014
Licenciatura en Diseño Gráfico at Universidad del Norte Santo Tomás de Aquino
January 1, 2012 - December 31, 2014
Bachillerato en Orientación Naturales at Escuela del Cerro - Salta
January 11, 2030 - October 6, 2025
Licenciatura en Diseño Gráfico at Universidad del Norte Santo Tomás de Aquino
January 1, 2016 - January 1, 2021
Bachillerato en Orientación Naturales at Escuela del Cerro - Salta
January 1, 2012 - January 1, 2014
Bachillerato at Escuela del Cerro - Salta
January 1, 2012 - January 1, 2014
Licenciatura en Diseño Gráfico at Universidad del Norte Santo Tomás de Aquino
January 1, 2016 - January 1, 2021
Licenciatura en Diseño Gráfico at Universidad del Norte Santo Tomás de Aquino
January 1, 2016 - January 1, 2021
Bachillerato en Orientación Naturales at Escuela del Cerro - Salta
January 1, 2012 - January 1, 2014
Licenciatura en Diseño Gráfico at Universidad del Norte Santo Tomás de Aquino
January 1, 2012 - December 31, 2014
Bachillerato en Orientación Naturales at Escuela del Cerro - Salta
January 11, 2030 - October 25, 2025
Bachelor’s Degree in Graphic Design at Universidad del Norte Santo Tomás de Aquino
January 1, 2016 - December 31, 2021
High School Diploma – Natural Sciences Orientation at Escuela del Cerro - Salta
January 1, 2012 - December 31, 2014
Bachelor’s Degree in Graphic Design at Universidad del Norte Santo Tomás de Aquino
January 1, 2016 - January 1, 2021
High School Diploma – Natural Sciences Orientation at Escuela del Cerro - Salta
January 1, 2012 - January 1, 2014
Licenciatura en Diseño Gráfico at Universidad del Norte Santo Tomás de Aquino
January 1, 2012 - December 31, 2014
Bachillerato en Orientación Naturales at Escuela del Cerro - Salta
January 11, 2030 - December 14, 2025
Licenciatura en Diseño Gráfico at Universidad del Norte Santo Tomás de Aquino
January 1, 2012 - December 31, 2014
Bachillerato en Orientación Naturales at Escuela del Cerro - Salta
January 11, 2030 - December 16, 2025
Licenciatura en Diseño Gráfico at Universidad del Norte Santo Tomás de Aquino
January 1, 2012 - January 1, 2014
Bachillerato en Orientación Naturales at Escuela del Cerro - Salta
January 11, 2030 - December 16, 2025

Qualifications

Bachillerato en Orientación Naturales
January 1, 2012 - January 1, 2014
After Effects course
January 11, 2030 - November 17, 2025
Motion Design Course (30% completed)
January 11, 2030 - December 14, 2025
Figma Course (In progress)
January 11, 2030 - December 14, 2025
Motion Design Course
January 11, 2030 - December 16, 2025
Cursos Diseño UX/UI
January 11, 2030 - October 13, 2025
Fotomontaje creativo para publicidad
January 11, 2030 - October 13, 2025
Introducción a los paisajes
January 11, 2030 - October 13, 2025
Creative Photomontage for Advertising
January 11, 2030 - November 17, 2025
Additional courses (Nucba, Domestika, etc.)
January 11, 2030 - November 17, 2025
UX/UI Design
January 11, 2030 - November 17, 2025
Creative Photomontage for Advertising
January 11, 2030 - November 17, 2025
After Effects course
January 11, 2030 - November 17, 2025
Creative Photomontage for Advertising
January 11, 2030 - November 17, 2025
After Effects course
January 11, 2030 - November 17, 2025
Figma Course
January 11, 2030 - December 16, 2025
Espacio UX
January 11, 2030 - December 16, 2025
Motion Design Course
January 11, 2030 - December 16, 2025
Figma Course
January 11, 2030 - December 16, 2025
Motion Design Course
January 11, 2030 - December 16, 2025
Figma Course
January 11, 2030 - December 16, 2025

Industry Experience

Healthcare, Life Sciences, Media & Entertainment, Professional Services, Retail, Education, Consumer Goods, Software & Internet, Other, Travel & Hospitality
    paper Portafolio
    I’m a Graphic Designer with over 3 years of experience creating digital and visual content for social media and advertising. Recently, I started working on basic motion design projects, and I discovered how much I enjoy bringing static visuals to life through animation. Now, I’m focused on learning more about motion graphics and expanding my skills in this creative field. I’m passionate about exploring new tools and techniques that allow me to combine design, rhythm, and movement in each project pitchdeck