Pavan Kumar

Edited social-media content for Saptarshi Prakash (Vice President of Design at Swiggy), focusing on Instagram Reels and strengthening brand collaboration. Created and refined short-form edits to enhance brand visibility and audience engagement, adapting edits to match the creator’s style and brand requirements. Managed direct communication with brand clients, gathered feedback and preferred presentation, and implemented revisions while maintaining visual identity, pacing, and storytelling. Worked on collaborations involving major brands and organizations including Tata Group, Microsoft, Replit, and Bluehost. Delivered polished content through professional collaboration workflows that balance creative direction, client expectations, and social performance.

Edit social-media content for Saptarshi Prakash, Vice President of Design at Swiggy, focusing on Instagram Reels and brand collaboration. Create Instagram Reels to enhance brand visibility and audience engagement, developing edit approaches that adapt to the creator’s style and brand requirements. Manage client communication to understand feedback, preferred presentation, and revision requests while maintaining storytelling style, pacing, and visual identity. Collaborate on campaigns involving major brands and organizations including Tata Group, Microsoft, Replit, and Bluehost, delivering polished content through brand-collaboration workflows.

Worked as a short-form video editor for Ishan Sharma (2M+ YouTube subscribers), producing vertical content such as YouTube Shorts and other platform-specific reels. Focused on audience retention by applying strong hooks, pacing, cut strategy, visual storytelling, captions, sound design, and pattern interrupts. Gained practical experience tailoring editing style to the creator’s personal brand and audience behavior, and used feedback/performance insights to continuously improve content effectiveness. Operated in a high-output creator environment supporting large-scale social media production.