Second spot from the Crystal Car series of photoreal car commercials (Glow Studio): a CG car in a live-action parking garage. 3D, lookdev, lighting, animation and compositing.
- 3D Animator
- Creative Director
- Motion Graphic Designer
- +1
Pavel Gorichev
- Georgia
- 9 projects
CG generalist with 4+ years of commercial experience in 3D, VFX and motion design. Lead CG artist at Poch Studio, owning CG production end to end — from concept and look development to final delivery.
About
CG generalist with 4+ years of commercial experience in 3D, VFX and motion design.
Lead CG artist at Poch Studio, owning CG production end to end — from concept and
look development to final delivery. Strong in procedural animation and simulations
(Houdini, Geometry Nodes), with a bold visual style and a focus on storytelling. Also
designs and produces physical objects through hard-surface modeling and 3D printing.
- Joined July 2025
Skills· 12
Languages
- RussianFluent
- EnglishIntermediate
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
Projects · 9
Selected 3D, FX and VFX work from the last two years: CGI ads and product animation, simulations, CG integration into live-action footage, compositing and grade. Includes the Swappie Christmas campaign, Crystal Car, Gagawa and personal FX studies.
- 3D Animator
- Creative Director
- Motion Graphic Designer
- +1
Christmas campaign for Swappie: a giant CG gift box placed into live-action winter footage. I developed the concept, supervised the CG side remotely on set and handled the full post-production in a small crew (DoP, talent, colourist): 3D, tracking, lighting, compositing and the final grade.
- 3D Animator
- Creative Director
- Motion Graphic Designer
- +1
Stylised 3D animation of a classic van on tank tracks driving through crates: hard-surface modeling, rigging, rigid-body destruction, lighting and rendering.
- 2D Animator
- 3D Animator
- Creative Director
- +2
3D product animation for Kodama packaging: modeling of the pack, look development, animation, lighting and rendering for social media.
- 3D Animator
- Creative Director
- Motion Graphic Designer
- +1
FX study: a viscous liquid flowing over and between floating stones. Simulation setup, shading, lighting and rendering.
- 3D Animator
- Creative Director
- Motion Graphic Designer
- +1
Inflated chrome 3D lettering growing out of a graffiti wall in handheld street footage: camera tracking, modeling, inflation simulation, chrome lookdev, lighting and compositing.
- 3D Animator
- Creative Director
- Motion Graphic Designer
- +1
CGI/VFX piece: an animated 3D car billboard integrated into live-action city footage. Modeling, animation, lighting, camera tracking and compositing.
- 3D Animator
- Creative Director
- Motion Graphic Designer
- +1
CGI ad shot: a branded hot-air balloon carrying a food platter over a city, integrated into aerial live-action footage. 3D modeling, animation, lighting and compositing.
- 3D Animator
- Creative Director
- Motion Graphic Designer
- +1
Work experience
VFX / Motion · GLOW STUDIODec 2025 – Jul 2025
Created 3D and VFX-heavy content with over 6M views. Developed original animations and visual experiments.
Lead CG generalist · POCHJan 2024 – Present · 2 yrs 11 mos
Lead direction and pipeline on CG projects. Supervise team and ensure delivery of high-quality visuals.
CG / VFX · FreelanceJan 2022 – Present · 4 yrs 11 mos
Created 2D motion design and VFX for short-form social content. Edited YouTube videos with integrated motion graphics. Developed stage visuals for events. Handled full-cycle production including animation, compositing, and editing. Focused on bold style and fast, flexible execution.
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