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I’m Pav Sandhu, a marketing professional in Abbotsford, BC with a strong focus on social media strategy, content creation, and performance optimization. I enjoy turning campaign goals into engaging content—planning shoots, producing and editing videos, writing copy, publishing across channels, and iterating based on what the data shows. I also bring experience managing partnerships with creators and organizations, coordinating UGC and influencer collaborations end-to-end, and running email marketing from strategy through testing and results analysis. Prior to my outdoor lifestyle marketing role, I supported client portfolios, created promotional materials and multi-channel campaigns, and used CRM reporting to help senior leadership make smarter, more effective decisions.…I’m Pav Sandhu, a marketing professional in Abbotsford, BC with a strong focus on social media strategy, content creation, and performance optimization. I enjoy turning campaign goals into engaging content—planning shoots, producing and editing videos, writing copy, publishing across channels, and iterating based on what the data shows. I also bring experience managing partnerships with creators and organizations, coordinating UGC and influencer collaborations end-to-end, and running email marketing from strategy through testing and results analysis. Prior to my outdoor lifestyle marketing role, I supported client portfolios, created promotional materials and multi-channel campaigns, and used CRM reporting to help senior leadership make smarter, more effective decisions.

Pav Sandhu

Brand Strategist, Marketing Strategist, Graphic Designer, +5

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I’m Pav Sandhu, a marketing professional in Abbotsford, BC with a strong focus on social media strategy, content creation, and performance optimization. I enjoy turning campaign goals into engaging content—planning shoots, producing and editing videos, writing copy, publishing across channels, and iterating based on what the data shows. I also bring experience managing partnerships with creators and organizations, coordinating UGC and influencer collaborations end-to-end, and running email marketing from strategy through testing and results analysis. Prior to my outdoor lifestyle marketing role, I supported client portfolios, created promotional materials and multi-channel campaigns, and used CRM reporting to help senior leadership make smarter, more effective decisions.…I’m Pav Sandhu, a marketing professional in Abbotsford, BC with a strong focus on social media strategy, content creation, and performance optimization. I enjoy turning campaign goals into engaging content—planning shoots, producing and editing videos, writing copy, publishing across channels, and iterating based on what the data shows. I also bring experience managing partnerships with creators and organizations, coordinating UGC and influencer collaborations end-to-end, and running email marketing from strategy through testing and results analysis. Prior to my outdoor lifestyle marketing role, I supported client portfolios, created promotional materials and multi-channel campaigns, and used CRM reporting to help senior leadership make smarter, more effective decisions.

Available to hire

I’m Pav Sandhu, a marketing professional in Abbotsford, BC with a strong focus on social media strategy, content creation, and performance optimization. I enjoy turning campaign goals into engaging content—planning shoots, producing and editing videos, writing copy, publishing across channels, and iterating based on what the data shows.

I also bring experience managing partnerships with creators and organizations, coordinating UGC and influencer collaborations end-to-end, and running email marketing from strategy through testing and results analysis. Prior to my outdoor lifestyle marketing role, I supported client portfolios, created promotional materials and multi-channel campaigns, and used CRM reporting to help senior leadership make smarter, more effective decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Marketing Specialist at Outdoor Living Today

April 1, 2026 - Present

Owned the brand’s social media strategy and content production across planning, creative ideation, filming, editing, copywriting, publishing, community engagement, and performance optimization. Developed and executed monthly social campaigns, product launches, promotions, giveaways, and paid creative to drive brand awareness, engagement, and website traffic. Managed external creator and brand partnerships including outreach, product seeding, communications, deliverables, and content opportunities; led influencer/UGC collaborations from outreach through product gifting, content coordination, and follow-up. Co-developed partnerships with organizations (including Wildlife Rescue Association of BC) for B2B collaboration involving product gifting, interview content, and social assets. Ran email marketing initiatives end-to-end (campaign development, copywriting, setup, scheduling, testing, and performance analysis) and built automated customer journeys to strengthen experience and convers

Marketing Manager at Devry Greenhouses

May 1, 2024 - September 1, 2024

Led brand strategy and launched a new plushie product line from design to marketing; created marketing materials for fundraising groups across Western Canada and Washington; designed social media campaigns and content to drive engagement; produced multi-channel campaigns for special events and promotions; planned and executed marketing campaigns.

Sales Account Manager at Devry Greenhouses

January 1, 2024 - January 1, 2026

Managed a portfolio of client relationships as the primary point of contact, coordinating marketing, sales, and promotional initiatives from planning through execution. Built long-term relationships through proactive communication, problem-solving, and account support. Created marketing materials and promotional campaigns for fundraising organizations across Western Canada and Washington, and coordinated email and SMS campaigns to increase participation and engagement. Used Zoho CRM to manage account activity, track opportunities, generate performance reports, and provide insights and recommendations to senior leadership. Collaborated across sales and marketing to improve customer engagement and support account growth while handling multiple projects and timelines with strong attention to detail.