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Creative and data-driven Social Media Producer with 6+ years of experience growing audiences and driving digital engagement across professional sports. Currently leads social media strategy, planning, publishing, and execution for the United Football League’s Columbus Aviators and Louisville Kings, along with league channels. Helped generate 400+ million social media impressions through strategic, high-performing content that grows audiences and strengthens fan engagement.…Creative and data-driven Social Media Producer with 6+ years of experience growing audiences and driving digital engagement across professional sports. Currently leads social media strategy, planning, publishing, and execution for the United Football League’s Columbus Aviators and Louisville Kings, along with league channels. Helped generate 400+ million social media impressions through strategic, high-performing content that grows audiences and strengthens fan engagement.

Payton Peterson

Social Media Manager, Content Producer, Digital Marketer, +2

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Creative and data-driven Social Media Producer with 6+ years of experience growing audiences and driving digital engagement across professional sports. Currently leads social media strategy, planning, publishing, and execution for the United Football League’s Columbus Aviators and Louisville Kings, along with league channels. Helped generate 400+ million social media impressions through strategic, high-performing content that grows audiences and strengthens fan engagement.…Creative and data-driven Social Media Producer with 6+ years of experience growing audiences and driving digital engagement across professional sports. Currently leads social media strategy, planning, publishing, and execution for the United Football League’s Columbus Aviators and Louisville Kings, along with league channels. Helped generate 400+ million social media impressions through strategic, high-performing content that grows audiences and strengthens fan engagement.

Available to hire

Creative and data-driven Social Media Producer with 6+ years of experience growing audiences and driving digital engagement across professional sports. Currently leads social media strategy, planning, publishing, and execution for the United Football League’s Columbus Aviators and Louisville Kings, along with league channels.

Helped generate 400+ million social media impressions through strategic, high-performing content that grows audiences and strengthens fan engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Work Experience

Social Media Producer at United Football League

October 1, 2025 - Present

Launched and established social media presence for expansion franchises—Louisville Kings and Columbus Aviators—developing content strategies from inception through inaugural seasons. Generated 80M+ impressions for Louisville Kings and 50M+ impressions for Columbus Aviators, ranking 1st and 3rd among all UFL teams by total impressions. Managed day-to-day content planning, publishing, and execution across all social platforms to ensure consistent brand voice and fan engagement.

Social Media Specialist at LIV Golf

February 1, 2025 - October 1, 2025

Led TikTok, Reels, Shorts, and Facebook strategy for LIV Golf, driving engagement and brand visibility through culturally relevant content. Planned, scripted, and produced behind-the-scenes and event-based video content featuring players and influencers. Used KPIs to optimize performance, adapting strategy based on trend analysis and audience insights. Achieved 2x+ TikTok viewership and 3x engagement YoY (Jan–May 2025 vs Jan–May 2024) and grew Facebook impressions from 74.68M to 112.35M and engagements from 2.08M to 3.57M with corresponding fan growth.

Social & Digital Media Executive - Teams at LIV Golf

June 1, 2023 - February 1, 2025

Developed and executed digital strategies for Legion XIII, Iron Heads GC, and Cleeks GC under the LIV Golf umbrella. Partnered with Jon Rahman and leadership to launch and grow Legion XIII’s social presence, reaching 34K cross-platform followers. Collaborated with influencers and athletes to build brand equity and engagement across platforms. Led social growth for three LIV Golf team accounts, doubling impressions, engagements, and followers for two brands through strategic content planning and execution.

Social Media Coordinator at Five Tool Baseball

February 1, 2022 - June 1, 2023

Managed Twitter content and updated player profiles across Five Tool’s national media network. Created recruiting-focused video content and supported YouTube channel development.