Available to hire
I am a data-driven digital marketing leader with over 12 years of experience across various industries. My expertise lies in managing multi-million-dollar ad spend and delivering successful multichannel campaigns. I thrive on analyzing data to drive conversions and help businesses achieve their marketing goals.
With my strong background in SEM, SEO, and performance marketing, I am dedicated to optimizing campaigns and enhancing lead generation. I love collaborating with creative teams and stakeholders to create effective strategies that resonate with audiences and produce tangible results.
Experience Level
Language
English
Fluent
Work Experience
Digital Marketing Manager at Export Development Canada
January 1, 2024 - PresentPlanned, launched, and optimized campaigns across Google, Microsoft, and LinkedIn to raise awareness of EDC’s financial solutions among Canadian exporters and generate qualified leads. Reduced customer acquisition cost by 43% and doubled conversion rate.
Performance Marketing Manager at Acceler8 Labs
January 1, 2024 - October 15, 2025Spearheaded the day-to-day operations and optimization of campaigns across multiple platforms, exceeding Breakeven ROAS by 300% and increasing overall profitability.
SEM Specialist at BAM Strategy
January 1, 2021 - October 15, 2025Developed and implemented optimization strategies that surpassed e-commerce sales targets by 15% for major CPG brands.
Paid Media Lead at Giatec Scientific Inc.
January 1, 2020 - October 15, 2025Generated high-quality leads with B2B digital campaigns and directed content teams to develop high-performing ads.
Digital Platforms, Content Designer at Canadian Museum For Human Rights
January 1, 2019 - October 15, 2025Successfully transitioned to a new website, developing interactive digital storytelling experiences that increased engagement by 85%.
Digital Strategist at Dash Agency
January 1, 2016 - October 15, 2025Led media buying practices and conducted A/B Testing to improve campaign performance.
Web Content Administrator at Digital Annexe
January 1, 2013 - October 15, 2025Maintained web content for Mercedes-Benz UK ensuring accuracy and usability across all properties.
Digital Marketing Intern at Stream: 20
January 1, 2012 - October 15, 2025Researched and reported on SEO, email, and PPC strategies to upper management.
Digital Marketing Manager at Export Development Canada
January 1, 2024 - PresentPlanned, launched, and optimized campaigns across Google, Microsoft, and LinkedIn to raise awareness of EDC’s financial solutions among Canadian exporters and generate qualified leads. Managed budget distribution and bid strategies to reduce customer acquisition cost by 43% and double conversion rate.
Performance Marketing Manager at Acceler8 Labs
January 1, 2024 - October 15, 2025Spearheaded the day-to-day operations, execution, and optimization of campaigns across Google, Amazon, Meta, and LinkedIn platforms, exceeding Breakeven ROAS by 300%. Successfully scaled campaigns while maintaining target ROAS.
SEM Specialist at BAM Strategy
January 1, 2021 - October 15, 2025Developed and implemented optimization strategies to improve campaign performance and surpassed e-commerce sales target with Amazon PPC Ads by 15% for CPG brands.
Paid Media Lead (Contract) at Giatec Scientific Inc.
January 1, 2020 - October 15, 2025Generated high-quality leads with B2B digital campaigns and directed content teams to develop new high-performing ads each month.
Digital Platforms, Content Designer at Canadian Museum For Human Rights
January 1, 2019 - October 15, 2025Steered transition to a new website and developed interactive storytelling experiences that increased engagement by 85%.
Digital Strategist at Dash Agency
January 1, 2016 - October 15, 2025Led media buying practice and conducted A/B testing to improve campaign performance.
Web Content Administrator at Digital Annexe
January 1, 2013 - October 15, 2025Maintained web content for Mercedes-Benz UK and ensured accuracy and consistency of information.
Digital Marketing Intern at Stream: 20
January 1, 2012 - October 15, 2025Researched and reported on various digital marketing strategies and carried out social media audits.
Education
Post-graduate Technology Management at Red River College
January 1, 2013 - January 1, 2014BEng Electronic and Electrical Engineering at University College London (UCL)
January 1, 2007 - January 1, 2011Post-graduate Technology Management at Red River College
January 1, 2013 - January 1, 2014BEng Electronic and Electrical Engineering at University College London (UCL)
January 1, 2007 - January 1, 2011Qualifications
Google Ads
January 11, 2030 - October 15, 2025Google Analytics
January 11, 2030 - October 15, 2025LinkedIn Ads
January 11, 2030 - October 15, 2025Amazon Sponsored Ads
January 11, 2030 - October 15, 2025Google Ads
January 11, 2030 - October 15, 2025Google Analytics
January 11, 2030 - October 15, 2025LinkedIn Ads
January 11, 2030 - October 15, 2025Amazon Sponsored Ads
January 11, 2030 - October 15, 2025Industry Experience
Financial Services, Consumer Goods, Healthcare
Experience Level
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