Senior Product Designer with 5+ years of experience in complex B2B SaaS, specializing in HRTech and EdTech

Pavel Danilov

Senior Product Designer with 5+ years of experience in complex B2B SaaS, specializing in HRTech and EdTech

Available to hire

Senior Product Designer with 5+ years of experience in complex B2B SaaS, specializing in HRTech and EdTech

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Advanced
Russian
Fluent

Work Experience

Product Designer & Product Owner at Tonomy Foundation
November 1, 2023 - Present
Developed key MVP components for a startup, helping secure $900K+ in funding. Conducted more than 50 user interviews to improve usability of the transaction signing interface, increasing CSAT from 60% to 88%. Maintained and refined the product roadmap based on user insights, business needs, and technical constraints. Coordinated with marketing and support teams to ensure seamless feature rollouts and clear user communication.
Product Designer at Motivity
November 1, 2023 - August 28, 2025
Led end-to-end UX/UI design for a digital HR platform supporting 42+ corporate clients, improving user experience across the platform. Upgraded the company’s design system to ensure consistency across web and mobile applications. Created high-fidelity wireframes and interactive prototypes to validate design concepts.
Product Designer at WSO-Team
August 1, 2022 - August 28, 2025
Worked in a creative design studio providing in-house and outsourcing UI/UX design and development services. Designed customer-centric digital experiences, increasing conversion rates by 35%. Optimized user flows and navigation, reducing drop-off rates by 27%. Conducted user research, usability testing, and A/B testing to deliver data-driven design decisions.
Product Designer & Product Owner at Tonomy Foundation
November 1, 2023 - Present
Developed key MVP components for a startup, helping secure over $900K in funding. Conducted 50+ user interviews to improve usability of transaction signing interface, increasing customer satisfaction score from 60% to 88%. Maintained and refined product roadmap based on user insights, business needs, and technical constraints. Coordinated with marketing and support teams to ensure seamless feature rollouts and clear user communication.
Product Designer at Motivity
November 1, 2023 - August 28, 2025
Led end-to-end UX/UI design for a digital HR platform focused on seamless staff onboarding with 42+ corporate clients. Improved user experience across web and mobile applications by upgrading the company's design system ensuring consistency. Created high-fidelity wireframes and interactive prototypes to validate design concepts.
Product Designer at WSO-Team
August 1, 2022 - August 28, 2025
Worked in a creative design studio providing in-house products and outsourcing services in UI/UX design and development. Designed customer-centric digital experiences that increased conversion rates by 35%. Optimized user flows and navigation, reducing drop-off rates by 27%. Conducted user research, usability testing, and A/B testing to deliver data-driven design decisions.
Product Designer & Product Owner at Tonomy Foundation
November 1, 2023 - Present
Developed key MVP components for a startup, helping secure over $900K in funding. Conducted more than 50 user interviews, improving usability of the transaction signing interface and increasing customer satisfaction (CSAT) from 60% to 88%. Maintained and refined the product roadmap based on user insights, business needs, and technical constraints. Coordinated with marketing and support teams to ensure seamless feature rollouts and clear user communication.
Product Designer at Motivity
November 1, 2023 - August 28, 2025
Designed a digital HR platform for seamless staff onboarding. Led end-to-end UX/UI design for the HRTech/EdTech platform serving 42+ corporate clients, enhancing the user experience across the platform. Upgraded the company’s design system to ensure consistency across web and mobile applications. Created high-fidelity wireframes and interactive prototypes to validate design concepts.
Product Designer at WSO-Team
August 1, 2022 - August 28, 2025
Created innovative designs within an in-house creative studio offering UI/UX design and development services. Designed customer-centric digital experiences, increasing conversion rates by 35%. Optimized user flows and navigation, reducing drop-off rates by 27%. Conducted user research, usability testing, and A/B testing to deliver data-driven design decisions.
Senior Product Designer at Tokenomy Foundation
February 1, 2025 - November 20, 2025
Led design for a self-sovereign identity protocol; designed and delivered the core MVP; shipped the platform's first identity, staking, and launchpad UX/UI; redesigned KYC flow based on 50+ user interviews, increasing CSAT from 60% to 88%; contributed to securing a $1M+ funding round and drove a 0-to-1 product trajectory for Web3/HRTech/EdTech initiatives.
Product Designer at Motivity
February 1, 2025 - February 1, 2025
Led end-to-end redesign of an employee development platform for 40+ corporate clients, simplifying manager–employee feedback loops and reducing onboarding time; built and scaled the company's first design system with 50+ reusable components; improved onboarding and contributed to 30% growth in non-domestic user base; owned the design lifecycle for 8 major features.
UX/UI Designer at WSO-Team
October 1, 2022 - October 1, 2022
Delivered UX/UI design and frontend implementation for 50+ client projects across FinTech, EdTech, and E-commerce; redesigned onboarding flow for a key FinTech client reducing sign-up drop-off by 27%; established rapid UX research and A/B testing framework; translated business goals into wireframes, interactive prototypes, and high-fidelity mockups.
Senior Product Designer at Innoedu
November 1, 2025 - April 1, 2026
Delivered a comprehensive UX audit identifying 15+ usability issues; the resulting roadmap enabled the development team to ship high-impact fixes within two sprints. Led redesign of the main marketing site to better articulate product value for a B2B audience, delivering a high-fidelity Figma prototype that unified marketing and development efforts. Built a complete design system in Figma for the new marketing site, creating a single source of truth that accelerates future updates and ensures brand consistency.
Senior Product Designer at Tonomy Foundation
November 1, 2024 - November 1, 2025
Owned end-to-end design of the core MVP, delivering the key assets that directly supported a successful $1M+ funding round. Delivered end-to-end UX/UI for the platform’s first identity, staking, and launch pad products, which were critical for the initial mainnet ecosystem release. Led the redesign of the KYC flow, using insights from 50+ user interviews to simplify the process and reduce support tickets related to identity verification. Identified a critical drop-off point in the transaction flow and redesigned the interface, lifting the completion rate from 60% to 69%.
Middle Product Designer at Motivity
October 1, 2022 - November 1, 2024
Redesigned the employee performance review flow to simplify the manager journey, leading to a ~15% increase in on-time completion for a key enterprise client. Owned the design of a photo reporting module from concept to launch, enabling field teams to submit visual updates and reducing manual data entry errors. Revamped the user profile and development plans using analytics data, resulting in higher adoption of goal-setting features and positive client feedback. Streamlined complex workflows for Employee, Manager, and Admin roles, clarifying permissions and measurably reducing related support tickets. Localized core product flows (onboarding, reporting) to meet regional needs to support expansion to new international markets.
UX/UI Designer at WSO-Team
June 1, 2020 - October 1, 2022
Delivered UX/UI design for 50+ client projects in FinTech, EdTech, and E-commerce, including frontend implementation (HTML/CSS). Redesigned the customer onboarding flow for a key FinTech client, resulting in a 27% reduction in user drop-offs during sign-up. Initiated and built a rapid UX research framework using A/B testing, enabling clients to validate new feature concepts in under one week.

Education

Bachelor’s Degree in Linguistics and Foreign Language Teaching at Volgograd State Pedagogical University
September 1, 2012 - August 1, 2017
Bachelor’s Degree in Linguistics and Foreign Language Teaching at Volgograd State Pedagogical University
September 1, 2012 - August 1, 2017
Bachelor’s Degree in Linguistics and Foreign Language Teaching at Volgograd State Pedagogical University
September 1, 2012 - August 1, 2017
Bachelor’s Degree in Linguistics and Foreign Language Teaching at Volgograd State Pedagogical University
September 1, 2012 - August 1, 2017
Bachelor's Degree in Linguistics and Foreign Language Teaching at Volgograd State Pedagogical University
September 1, 2012 - August 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Software & Internet, Media & Entertainment, Professional Services, Other