I'm Pablo L. Díaz, a marketer and academic specializing in consumer behavior, neuromarketing and strategic communication. Over the past decade I have bridged academia and industry, leading marketing initiatives for Nestlé, Bonhomía, Havas, and Serunion while teaching and advising at Universitat Oberta de Catalunya. My work combines rigorous analysis with practical storytelling to help brands connect with people in meaningful, measurable ways. I focus on turning data into persuasive narratives, integrating biometrics-enabled insights, and guiding teams to craft evidence-based campaigns. I enjoy collaborating across disciplines, exploring new media, and mentoring students to grow as thoughtful marketers who drive real results.

Pablo L. Díaz

I'm Pablo L. Díaz, a marketer and academic specializing in consumer behavior, neuromarketing and strategic communication. Over the past decade I have bridged academia and industry, leading marketing initiatives for Nestlé, Bonhomía, Havas, and Serunion while teaching and advising at Universitat Oberta de Catalunya. My work combines rigorous analysis with practical storytelling to help brands connect with people in meaningful, measurable ways. I focus on turning data into persuasive narratives, integrating biometrics-enabled insights, and guiding teams to craft evidence-based campaigns. I enjoy collaborating across disciplines, exploring new media, and mentoring students to grow as thoughtful marketers who drive real results.

Available to hire

I’m Pablo L. Díaz, a marketer and academic specializing in consumer behavior, neuromarketing and strategic communication. Over the past decade I have bridged academia and industry, leading marketing initiatives for Nestlé, Bonhomía, Havas, and Serunion while teaching and advising at Universitat Oberta de Catalunya. My work combines rigorous analysis with practical storytelling to help brands connect with people in meaningful, measurable ways.

I focus on turning data into persuasive narratives, integrating biometrics-enabled insights, and guiding teams to craft evidence-based campaigns. I enjoy collaborating across disciplines, exploring new media, and mentoring students to grow as thoughtful marketers who drive real results.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Coordinador de ensayos clínicos at Alliance Biomedical Group, Spain
January 1, 2015 - January 1, 2015
Responsible for clinical data collection and monitoring according to laboratory guidelines, and resolution of issues as required.
Associate Professor of Marketing at Universitat Oberta de Catalunya
February 1, 2024 - November 15, 2025
Tutor for the Master's Thesis in Digital Marketing (TFM) within the Màrqueting Digital program.
Content Lead at Nestlé Content Studio
January 1, 2023 - November 15, 2025
Coordinating, supervising and managing accounts.
Marketing Communication Consultant at Bonhomía Consulting
March 1, 2023 - November 15, 2025
Strategic advisor providing marketing communications guidance.
Digital Marketing Manager at Bonhomía Consulting
August 1, 2020 - November 15, 2025
Strategic Planner, Paid Media Specialist and Marketing Analyst.
Social Media Specialist at Havas
September 1, 2020 - September 1, 2020
Gestión estratégica y planificación de proyectos en Social Media.
Investigador at Serunion S.A
November 1, 2019 - November 1, 2019
Better Taste in Older Age. Investigación para evaluar la mejora de la agradabilidad gustativa en la alimentación de adultos mayores, mediante la incorporación de un aroma alimentario. Colaboración con UAB y Hospital Sant Pau.
Project Manager y Análisis Político at Agencia de Comunicación Manifiesto
November 1, 2018 - November 1, 2018
Project management, análisis y extracción de tendencias e ideas del ámbito socio-político para campañas de comunicación estratégica; gestión de campañas digitales, community management y cuentas.
Community Manager (Substitución temporal) at Lánzame Capital SL
March 1, 2017 - March 1, 2017
Community management, gestión de RRSS y creative copywriting.
Colaborador Programa Innovida at Vidacaixa (Grupo Caixabank)
November 1, 2017 - November 1, 2017
Colaborador en creación de proyecto y metodologías innovadoras en búsqueda de soluciones para un reto de negocio específico.
Consultor de Comunicación Política at Despacho de Comunicación Pau Canaleta
September 1, 2017 - September 1, 2017
Análisis de entornos socio-políticos, estudios de tendencia y comportamiento de voto; creación de estrategias de comunicación.
Consultor de recursos humanos at Manpower España
October 1, 2015 - October 1, 2015
Procesos de reclutamiento, entrevistas, dinámicas de grupo, cribado curricular y selección de perfiles.

Education

Máster en Neuromarketing at Universitat Autònoma de Barcelona (UAB)
January 1, 2019 - January 1, 2020
Programa Innovida Open at ESADE Business School
January 1, 2017 - January 1, 2017
Máster en Comunicación Política e Institucional at UPF Barcelona School of Management
January 1, 2016 - January 1, 2017
Máster Universitario en Dirección en Comunicación Corporativa at EAE Business School / UPC
January 1, 2015 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Healthcare