Hi, I’m Pablo L. Díaz. I have extensive experience in marketing, neuromarketing, and strategic communication, with a strong focus on digital marketing and content management. Over the years, I have worked with various organizations, leading projects in digital marketing, paid media, and social media strategy. I’m passionate about understanding consumer behavior and applying innovative techniques to meet business goals. I have a background in clinical data coordination and a solid foundation in neuromarketing and communication strategy. I enjoy collaborating with teams and clients alike to create impactful marketing solutions. Outside of work, I enjoy sports, politics, music, cinema, travel, culture, and communication.

Pablo L. Díaz

Hi, I’m Pablo L. Díaz. I have extensive experience in marketing, neuromarketing, and strategic communication, with a strong focus on digital marketing and content management. Over the years, I have worked with various organizations, leading projects in digital marketing, paid media, and social media strategy. I’m passionate about understanding consumer behavior and applying innovative techniques to meet business goals. I have a background in clinical data coordination and a solid foundation in neuromarketing and communication strategy. I enjoy collaborating with teams and clients alike to create impactful marketing solutions. Outside of work, I enjoy sports, politics, music, cinema, travel, culture, and communication.

Available to hire

Hi, I’m Pablo L. Díaz. I have extensive experience in marketing, neuromarketing, and strategic communication, with a strong focus on digital marketing and content management. Over the years, I have worked with various organizations, leading projects in digital marketing, paid media, and social media strategy. I’m passionate about understanding consumer behavior and applying innovative techniques to meet business goals.

I have a background in clinical data coordination and a solid foundation in neuromarketing and communication strategy. I enjoy collaborating with teams and clients alike to create impactful marketing solutions. Outside of work, I enjoy sports, politics, music, cinema, travel, culture, and communication.

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Work Experience

Associate professor of Marketing at Universitat Oberta de Catalunya
February 1, 2024 - Present
Tutor del TFM del Màster Universitari en Màrqueting Digital, guiding students in their master's theses and supporting academic growth in digital marketing.
Content Lead at Content Studio Nestlé
January 1, 2023 - Present
Coordinación, supervisión y gestión de cuentas de contenido en Nestlé, asegurando calidad y eficiencia en la gestión de la estrategia de contenido.
Marketing Communication Consultant at Bonhomía Consulting
March 1, 2023 - Present
Strategic Advisor role providing expert marketing communication consultancy and strategic planning to clients.
Digital Marketing Manager at Bonhomía Consulting
August 1, 2020 - Present
Served as Strategic Planner, Paid Media Specialist and Marketing Analyst, focusing on digital marketing strategies and analytics.
Social Media Specialist at Havas
September 30, 2020 - July 21, 2025
Gestion estratégica y planificación de proyectos Social Media, incluyendo el desarrollo y ejecución de campañas de redes sociales.
Investigador Better Taste in Older Age at Serunion S.A
November 30, 2019 - July 21, 2025
Research for evaluating improvement of gustatory pleasantness in older adults' nutrition, incorporating food aroma; project in collaboration with UAB and Hospital Sant Pau.
Project Management y Análisis Político at Agencia de Comunicación Manifiesto
November 30, 2018 - July 21, 2025
Project management, socio-political trend analysis and idea extraction for strategic communication campaigns, including digital campaign development and community management.
Community Manager (Substitution) at Lánzame Capital SL.
March 31, 2017 - July 21, 2025
Community management, social media management and creative copywriting during a temporary substitution period.
Colaborador Programa Innovida at Vidacaixa (Grupo Caixabank)
November 30, 2017 - July 21, 2025
Contributor in creation of innovative projects and methodologies searching for specific business challenge solutions.
Consultor de Comunicación Política at Despacho de Comunicación Pau Canaleta
September 30, 2017 - July 21, 2025
Analysis of socio-political environments, voting behavior studies, creation of communication strategies.
Consultor de recursos humanos at Manpower España
October 31, 2015 - July 21, 2025
Recruitment process activities including interviews, group dynamics, data handling, curriculum screening and profile selection.
Coordinador de ensayos clínicos at Alliance Biomedical Group, Spain
December 31, 2015 - July 21, 2025
Responsible for clinical data collection and follow-up according to laboratory guidelines and issue resolution.

Education

Máster en Neuromarketing at UAB
January 1, 2019 - December 31, 2020
Máster en Comunicación Política e Institucional at UPF Barcelona School of Management
January 1, 2016 - December 31, 2017
Máster Universitario en Dirección en Comunicación Corporativa at EAE Business School / UPC
January 1, 2015 - December 31, 2016

Qualifications

Programa Innovida Open 2017
January 1, 2017 - December 31, 2017

Industry Experience

Education, Professional Services, Consumer Goods, Healthcare, Media & Entertainment