Pedram Ghafouri

Led content strategy, paid media, and digital growth across 12 sub-brands, 180+ websites, and 7 platforms — managing a 30-person team to deliver 10.4M+ views in 12 months. Produced and directed a viral Reel generating 1.1M+ views (Harmless Huntsman) through hook writing and platform-native storytelling, driving +1,879% reach growth and 1,573 new followers in a single month. Delivered 6.6M YouTube views and 100K+ watch hours, growing the channel from 6,841 to 11,141 subscribers (+62.9%). Grew Facebook from 59 to 5,300+ followers (+8,883%) and Instagram from 400 to 5,500 (+1,275%). Managed Meta Ads Manager and Google Ads campaigns across 12 sub-brands with $200K+/month budget, optimisation toward ROAS and CPA targets. Built and led a 30-person cross-functional content/digital marketing team; defined workflows, mentoring frameworks, and production briefs. Managed email campaigns and lifecycle automation across sub-brands. Oversaw 180+ websites’ content, SEO best practices, GA tracking

Leading content strategy and production across 12 sub-brands, 180+ websites, and 7 social platforms, managing and mentoring a 30-person cross-functional team. Owns brand presence across Instagram, Facebook/Meta, TikTok, Pinterest, YouTube, Google My Business, and 180+ websites; maintains consistent brand voice and growth targets. Designed and executes a full-funnel editorial calendar system and platform-specific production briefs. Directed short-form video content generating 700K+ viral views and 5M+ cumulative organic views; ran Meta Ads Manager creative testing to scale winning formats.

Revamped a low-growth social media presence (~500 followers) into a scalable, high-performing brand channel. Designed and executed a data-driven content strategy that increased enrolment inquiries by 230%. Produced viral short-form content achieving 700K+ views and 5M+ cumulative organic views. Scaled Instagram and Facebook audiences to 4,000+ followers within 7 months through trust-based education content.