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I’m a results-driven Content Director and Social Media Growth strategist with 9+ years of experience building and leading multi-brand content ecosystems at scale. I currently oversee social media strategy and content production across 12 sub- brands, 180+ websites, and 7 platforms, guiding a 30-person team to deliver consistent, on-brand, high-performance content. My approach blends an analytical Mechanical Engineering mindset with platform-first creative execution to turn viral attention into tangible business results. I thrive on practical systems, data-led optimisation, and editorial discipline to grow enquiries, audiences, and brand credibility across diverse industries.…I’m a results-driven Content Director and Social Media Growth strategist with 9+ years of experience building and leading multi-brand content ecosystems at scale. I currently oversee social media strategy and content production across 12 sub- brands, 180+ websites, and 7 platforms, guiding a 30-person team to deliver consistent, on-brand, high-performance content. My approach blends an analytical Mechanical Engineering mindset with platform-first creative execution to turn viral attention into tangible business results. I thrive on practical systems, data-led optimisation, and editorial discipline to grow enquiries, audiences, and brand credibility across diverse industries.

Pedram Ghafouri

Social Media Manager, Content Creator, Growth Marketer, +6

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I’m a results-driven Content Director and Social Media Growth strategist with 9+ years of experience building and leading multi-brand content ecosystems at scale. I currently oversee social media strategy and content production across 12 sub- brands, 180+ websites, and 7 platforms, guiding a 30-person team to deliver consistent, on-brand, high-performance content. My approach blends an analytical Mechanical Engineering mindset with platform-first creative execution to turn viral attention into tangible business results. I thrive on practical systems, data-led optimisation, and editorial discipline to grow enquiries, audiences, and brand credibility across diverse industries.…I’m a results-driven Content Director and Social Media Growth strategist with 9+ years of experience building and leading multi-brand content ecosystems at scale. I currently oversee social media strategy and content production across 12 sub- brands, 180+ websites, and 7 platforms, guiding a 30-person team to deliver consistent, on-brand, high-performance content. My approach blends an analytical Mechanical Engineering mindset with platform-first creative execution to turn viral attention into tangible business results. I thrive on practical systems, data-led optimisation, and editorial discipline to grow enquiries, audiences, and brand credibility across diverse industries.

Available to hire

I’m a results-driven Content Director and Social Media Growth strategist with 9+ years of experience building and leading multi-brand content ecosystems at scale. I currently oversee social media strategy and content production across 12 sub- brands, 180+ websites, and 7 platforms, guiding a 30-person team to deliver consistent, on-brand, high-performance content.

My approach blends an analytical Mechanical Engineering mindset with platform-first creative execution to turn viral attention into tangible business results. I thrive on practical systems, data-led optimisation, and editorial discipline to grow enquiries, audiences, and brand credibility across diverse industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Social Media Strategist & Content Growth Lead at FirstAidPro Australia

January 1, 2025 - Present

Revamped a low-growth social media presence (~500 followers) into a scalable, high-performing brand channel. Designed and executed a data-driven content strategy that increased enrolment inquiries by 230%. Produced viral short-form content achieving 700K+ views and 5M+ cumulative organic views. Scaled Instagram and Facebook audiences to 4,000+ followers within 7 months through trust-based education content.

Media Content Creator & Social Media Growth Strategist at NewSaad Skin & Beauty

January 1, 2022 - December 31, 2024

Scaled Instagram from 8,000 to 14,000 followers within 6 months. Delivered education-led beauty content that increased trust and conversion.

Media Content Creator & Social Media Manager at TBar Café

January 1, 2020 - December 31, 2022

Grew social media followers from 15,000 to 24,000 within 11 months. Supported foot traffic and brand visibility through lifestyle storytelling.

Content Creator & Growth Operator at Personal Brand (@pegiii_pegiii)

January 1, 2018 - Present

Built and scaled personal social media channels to 500,000+ followers. Generated multi-million organic views across platforms (including 5M+ view content). Applied first-hand growth insights directly to client and brand strategies.

Media Content Creator & Social Media Growth Strategist at A1 Building & Pest Inspections

January 1, 2024 - Present

Transformed social media into a consistent lead-generation asset, supporting monthly inspection bookings and inquiry volume through targeted local content. Grew social media presence from 80 to 8,000 followers in 12 months through structured organic growth.

Head of Content & Social Media Growth at First Aid Pro Australia

June 1, 2025 - Present

Leading content strategy and production across 12 sub-brands, 180+ websites, and 7 social platforms, managing and mentoring a 30-person cross-functional team. Owns brand presence across Instagram, Facebook/Meta, TikTok, Pinterest, YouTube, Google My Business, and 180+ websites; maintains consistent brand voice and growth targets. Designed and executes a full-funnel editorial calendar system and platform-specific production briefs. Directed short-form video content generating 700K+ viral views and 5M+ cumulative organic views; ran Meta Ads Manager creative testing to scale winning formats.

Content Creator & Social Media Growth Strategist at A1 Building & Pest Inspections

August 1, 2024 - June 1, 2025

Transformed social media into a consistent lead-generation asset supporting monthly inspection bookings and enquiries; grew social presence from 80 to 8,000+ followers within 12 months; built content systems to strengthen market trust and brand credibility in construction/property services.

Social Media Content Creator & Manager at T BAR Cafe

February 1, 2019 - June 1, 2022

Grew social media following from 15,000 to 24,000+ in 11 months; produced reels, product visuals, and promotional content to drive foot traffic and seasonal campaigns.

Co-Founder, Content Creator & Growth Operator at Momentic (Personal Brand — @pegiii_pegiii)

January 1, 2016 - Present

Built and scaled personal social media channels to 500,000+ followers across Instagram, TikTok, and YouTube; generated multi-million organic views and 5M+ total video views; applied personal-brand growth insights to client strategies as a live-testing ground for content experimentation.