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I’m Predrag Arandjelovic, a growth and B2B demand generation specialist with 14+ years turning underperforming marketing into measurable pipeline and revenue. I’ve worked hands-on with B2B and SaaS teams across the US/Canada and supported enterprise programs across EMEA, owning everything from positioning and outbound to paid acquisition, funnel architecture, and the tracking/attribution layer underneath. I build scalable systems myself—using outbound and prospecting tooling, GA4/UTM architectures, and performance dashboards—so internal teams can operate independently long after launch. From rebuilding Meta cold-traffic funnels that flipped ROI to 3x ROAS within 90 days, to leading enterprise ABM and lifecycle programs, my focus is always the same: improve conversion efficiency, grow MQLs and SQLs, and drive consistent pipeline impact.…I’m Predrag Arandjelovic, a growth and B2B demand generation specialist with 14+ years turning underperforming marketing into measurable pipeline and revenue. I’ve worked hands-on with B2B and SaaS teams across the US/Canada and supported enterprise programs across EMEA, owning everything from positioning and outbound to paid acquisition, funnel architecture, and the tracking/attribution layer underneath. I build scalable systems myself—using outbound and prospecting tooling, GA4/UTM architectures, and performance dashboards—so internal teams can operate independently long after launch. From rebuilding Meta cold-traffic funnels that flipped ROI to 3x ROAS within 90 days, to leading enterprise ABM and lifecycle programs, my focus is always the same: improve conversion efficiency, grow MQLs and SQLs, and drive consistent pipeline impact.

PREDRAG ARANDJELOVIC

Fractional CMO, Growth Marketer, Digital Marketer, +7

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I’m Predrag Arandjelovic, a growth and B2B demand generation specialist with 14+ years turning underperforming marketing into measurable pipeline and revenue. I’ve worked hands-on with B2B and SaaS teams across the US/Canada and supported enterprise programs across EMEA, owning everything from positioning and outbound to paid acquisition, funnel architecture, and the tracking/attribution layer underneath. I build scalable systems myself—using outbound and prospecting tooling, GA4/UTM architectures, and performance dashboards—so internal teams can operate independently long after launch. From rebuilding Meta cold-traffic funnels that flipped ROI to 3x ROAS within 90 days, to leading enterprise ABM and lifecycle programs, my focus is always the same: improve conversion efficiency, grow MQLs and SQLs, and drive consistent pipeline impact.…I’m Predrag Arandjelovic, a growth and B2B demand generation specialist with 14+ years turning underperforming marketing into measurable pipeline and revenue. I’ve worked hands-on with B2B and SaaS teams across the US/Canada and supported enterprise programs across EMEA, owning everything from positioning and outbound to paid acquisition, funnel architecture, and the tracking/attribution layer underneath. I build scalable systems myself—using outbound and prospecting tooling, GA4/UTM architectures, and performance dashboards—so internal teams can operate independently long after launch. From rebuilding Meta cold-traffic funnels that flipped ROI to 3x ROAS within 90 days, to leading enterprise ABM and lifecycle programs, my focus is always the same: improve conversion efficiency, grow MQLs and SQLs, and drive consistent pipeline impact.

Available to hire

I’m Predrag Arandjelovic, a growth and B2B demand generation specialist with 14+ years turning underperforming marketing into measurable pipeline and revenue. I’ve worked hands-on with B2B and SaaS teams across the US/Canada and supported enterprise programs across EMEA, owning everything from positioning and outbound to paid acquisition, funnel architecture, and the tracking/attribution layer underneath.

I build scalable systems myself—using outbound and prospecting tooling, GA4/UTM architectures, and performance dashboards—so internal teams can operate independently long after launch. From rebuilding Meta cold-traffic funnels that flipped ROI to 3x ROAS within 90 days, to leading enterprise ABM and lifecycle programs, my focus is always the same: improve conversion efficiency, grow MQLs and SQLs, and drive consistent pipeline impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Serbian

Fluent

Work Experience

Business Consultant for EMEA at XBP Europe

September 1, 2024 - February 28, 2025

Direct strategic bid processes and craft proposals for multi-million-dollar technical deals across EMEA. Increase proposal acceptance rates and improve bid efficiency through cross-functional collaboration with BCG teams across multiple regions.

Product Marketing Manager for EMEA at XBP Europe

March 1, 2024 - August 31, 2024

Execute strategic positioning and demand generation/sales enablement programs. Drive ROAS and MQL growth after launch, improve MQL-to-SQL conversion and close rates, and support growth in total and average contract value for new customer acquisitions.

Digital Campaign Manager for EMEA at Exela Technologies

March 1, 2022 - March 31, 2024

Built and scaled enterprise ABM and lead generation architecture across EMEA for a global business process automation provider. Engineer and optimize B2B marketing funnels to reduce enterprise MQL costs; lead digital transformation work including localized corporate websites and improved marketing automation/CRM tracking; direct an international team across media, digital, web, and campaigns to improve technical SEO and cross-channel delivery; manage external agencies and performance expectations.

Freelance Consultant

April 1, 2021 - February 28, 2022

Freelance work to streamline marketing architectures and reduce media buying costs and the cost of MQLs for key B2B clients.

Growth & B2B Marketing Consultant at Lux Digital Consulting

April 1, 2021 - Present

Run a growth consulting practice for B2B, SaaS, and e-commerce clients (primarily US and Canada). Own strategy and hands-on execution across outbound, paid acquisition, funnel architecture, tracking, reporting, and experimentation. Build outbound/prospecting infrastructure with Clay, Apollo, ZoomInfo, Hunter.io, and Instantly; engineer lead gen funnels that lift conversions and reduce CPL; rebuild attribution and Meta cold-traffic funnel performance to restore positive ROI; set up GA4/GTM/UTM tracking and Looker Studio dashboards; optimize acquisition funnels and improve MQL/SQL conversion. Document systems and train internal client teams to operate them without external agencies. Also build WordPress properties end-to-end and publish a LinkedIn newsletter on growth.

Marketing Director (EmaGlam and Gombashop) at Feature Market Solutions

November 1, 2019 - December 31, 2020

Led international teams through e-commerce store and platform launches across Serbia, Croatia, and Bulgaria. Reduced cost per conversion and improved conversion rate by transforming value proposition to match customer needs. Generated subscriber accounts by defining core target segments, and reduced operational costs while improving project success rate through SOPs and training videos.

Leadership & Account Management (various roles) at Ringier Axel Springer, UM Universal, New Moment, Direct Media, Plusmedia

January 1, 2010 - December 31, 2019

Managed annual media budgets at scale and developed media strategies. Included managing EUR 1M annual media budget for Huawei in Serbia, securing major market share growth and top market growth status. Established a digital department generating annual profit and optimized TV media buying to add monthly profit. Engineered a campaign that sold a large share of available real estate inventory for Belgrade Waterfront within months.