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I'm a cinematographer, photographer, and video editor based in Portugal, specializing in surf, lifestyle, real estate, and brand content. I’ve delivered end-to-end photo and video productions for 10+ clients across Europe, including Lidl and Zaueberg Productions (Berlin). I also bring a commercial perspective to creative production from my background in e-commerce and brand management at Emma Sleep — a global D2C brand — which helps me understand briefs, performance metrics, and brand positioning from the client side.…I'm a cinematographer, photographer, and video editor based in Portugal, specializing in surf, lifestyle, real estate, and brand content. I’ve delivered end-to-end photo and video productions for 10+ clients across Europe, including Lidl and Zaueberg Productions (Berlin). I also bring a commercial perspective to creative production from my background in e-commerce and brand management at Emma Sleep — a global D2C brand — which helps me understand briefs, performance metrics, and brand positioning from the client side.

Pedro Faría

Content Creator, Camera Operator, Video Editor, +3

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I'm a cinematographer, photographer, and video editor based in Portugal, specializing in surf, lifestyle, real estate, and brand content. I’ve delivered end-to-end photo and video productions for 10+ clients across Europe, including Lidl and Zaueberg Productions (Berlin). I also bring a commercial perspective to creative production from my background in e-commerce and brand management at Emma Sleep — a global D2C brand — which helps me understand briefs, performance metrics, and brand positioning from the client side.…I'm a cinematographer, photographer, and video editor based in Portugal, specializing in surf, lifestyle, real estate, and brand content. I’ve delivered end-to-end photo and video productions for 10+ clients across Europe, including Lidl and Zaueberg Productions (Berlin). I also bring a commercial perspective to creative production from my background in e-commerce and brand management at Emma Sleep — a global D2C brand — which helps me understand briefs, performance metrics, and brand positioning from the client side.

Available to hire

I’m a cinematographer, photographer, and video editor based in Portugal, specializing in surf, lifestyle, real estate, and brand content. I’ve delivered end-to-end photo and video productions for 10+ clients across Europe, including Lidl and Zaueberg Productions (Berlin).

I also bring a commercial perspective to creative production from my background in e-commerce and brand management at Emma Sleep — a global D2C brand — which helps me understand briefs, performance metrics, and brand positioning from the client side.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

German

Advanced

Work Experience

Global Brand Manager at Emma Sleep GmbH

February 1, 2024 - Present

Repositioned the Emma brand for the Portuguese market, aligning narrative and identity across funnel touchpoints, resulting in a +4% uplift in brand preference. Led full-funnel campaign planning integrating creative storytelling with consumer data and business goals. Collaborated cross-functionally with design, media, and product to ensure brand consistency and a seamless customer journey. Designed and executed a full-funnel Amazon DSP test (video/display); the strategy increased touchpoints and ROAS. Key learnings contributed to a more efficient D2C approach, driving approximately a 12% improvement in paid media ROAS. Owned a Tableau dashboard consolidating brand KPIs from multiple tools, improving visibility for leadership on brand performance.

E-commerce Manager at Emma Sleep GmbH

January 31, 2024 - September 8, 2025

Managed a strategic portfolio of accessories across Amazon's European marketplaces (Germany, France, UK, Netherlands, Italy, and Spain), generating over €10M in incremental revenue within a year. Acted as the business owner for category performance, combining product, pricing, and content levels to drive commercial results and long-term positioning. Developed GDPR-compliant forecasting and promotional strategy, improving revenue predictability and cross-market alignment. Led weekly syncs with Marketing and Ops to ensure flawless execution of growth plans, from campaign coordination to product availability and delivery readiness. Delivered actionable insights through comparator and trend analysis (Helium 10, Jungle Scout), directly informing new product decisions and the commercial roadmap.

E-commerce Jr Manager at Emma Sleep GmbH

January 31, 2023 - September 8, 2025

Co-created and launched Emma Essentials, a new sub-brand tailored for marketplace channels. Operated cross-functionally across sourcing, operations, BD, and marketing. Managed listings, pricing, and product life cycle across assigned categories, with continuous optimization based on performance KPIs and customer behavior. Launched and scaled Amazon Ads campaigns to enhance product visibility and accelerate growth, working closely with content and media teams to refine performance strategies.

Freelance Content Creator at Independent / Freelance

November 1, 2024 - Present

Served clients across real estate, surf, retail, and lifestyle sectors, delivering end-to-end photo and video production from brief to post-production. Selected clients included Lidl, Zaueberg Productions (Berlin), Surfilm Productions, Nothing Surfrafts, Soularte, Nazaré Big Waves, Azonda Surf Club, Lisbon Padel Club, Seed Real Estate, Carol Caracas, and Fairly Normal.

Marketplace E-commerce Manager at Emma Sleep GmbH

February 1, 2023 - January 1, 2024

Drove €10M+ in incremental revenue across six European Amazon marketplaces by managing pricing, content, and portfolio strategy. Proposed and implemented a team restructure consolidating 5 roles into 3, enabling a 600% increase in SKU coverage without headcount growth. Developed a growth strategy based on parent-child SKU mapping to boost algorithmic ranking on Amazon EU.

Marketplace E-commerce Jr Manager at Emma Sleep GmbH

February 1, 2022 - January 1, 2023

Co-created and launched Emma Essentials, a dedicated Amazon sub-brand spanning 6 European markets. Scaled slatted frames to Top 3 on Amazon Germany within 6 months through customer research, A/B testing, and product adaptation. Reduced product costs by 7% by identifying and negotiating with an alternative supplier and improved packaging.