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Marketing Specialist with 6+ years of experience owning end-to-end paid media strategy across Google Ads, Meta, TikTok, and other channels. Experienced in managing significant ad budgets with direct revenue responsibility, optimizing ROAS, CPA, and conversion rates through data-driven decision making. Strong expertise in GA4 - Looker - attribution modeling, A/B testing, landing page optimization and SEO. Proven ability to execute full- funnel acquisition strategies aligned with pricing, seasonality, and revenue objectives to drive sustainable growth.…Marketing Specialist with 6+ years of experience owning end-to-end paid media strategy across Google Ads, Meta, TikTok, and other channels. Experienced in managing significant ad budgets with direct revenue responsibility, optimizing ROAS, CPA, and conversion rates through data-driven decision making. Strong expertise in GA4 - Looker - attribution modeling, A/B testing, landing page optimization and SEO. Proven ability to execute full- funnel acquisition strategies aligned with pricing, seasonality, and revenue objectives to drive sustainable growth.

Pedro Damas

Marketing Strategist, Designer, Web Designer, +5

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Marketing Specialist with 6+ years of experience owning end-to-end paid media strategy across Google Ads, Meta, TikTok, and other channels. Experienced in managing significant ad budgets with direct revenue responsibility, optimizing ROAS, CPA, and conversion rates through data-driven decision making. Strong expertise in GA4 - Looker - attribution modeling, A/B testing, landing page optimization and SEO. Proven ability to execute full- funnel acquisition strategies aligned with pricing, seasonality, and revenue objectives to drive sustainable growth.…Marketing Specialist with 6+ years of experience owning end-to-end paid media strategy across Google Ads, Meta, TikTok, and other channels. Experienced in managing significant ad budgets with direct revenue responsibility, optimizing ROAS, CPA, and conversion rates through data-driven decision making. Strong expertise in GA4 - Looker - attribution modeling, A/B testing, landing page optimization and SEO. Proven ability to execute full- funnel acquisition strategies aligned with pricing, seasonality, and revenue objectives to drive sustainable growth.

Available to hire

Marketing Specialist with 6+ years of experience owning end-to-end
paid media strategy across Google Ads, Meta, TikTok, and other
channels. Experienced in managing significant ad budgets with direct
revenue responsibility, optimizing ROAS, CPA, and conversion rates
through data-driven decision making.
Strong expertise in GA4 - Looker - attribution modeling, A/B testing,
landing page optimization and SEO. Proven ability to execute full-
funnel acquisition strategies aligned with pricing, seasonality, and
revenue objectives to drive sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Italian

Advanced

Spanish; Castilian

Beginner

Work Experience

Co-founder & Marketing Lead at TravGogo (OTA)

April 1, 2017 - Present

Built brand and led multi-channel marketing across Google Ads, Meta, TikTok; managed online campaigns, influencer partnerships, and content strategies; improved conversions and revenue; collaborated with suppliers and customers; implemented SEO and data-driven optimization to grow a global online travel platform.