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Social Media Manager with 5+ years of experience leading content strategy, community growth, and brand presence, combined with performance marketing and paid media execution. I’ve grown Instagram platforms from 1.5k to 40k+ followers on limited budgets, and built a social presence and visual identity from scratch. I’m hands-on across the full content and performance loop: strategy, design, publishing, community management, and reporting—supported by Meta Ads and Google Ads expertise. I understand what content drives results when boosted, and I build automation-driven lead generation and operational workflows to maximize efficiency.…Social Media Manager with 5+ years of experience leading content strategy, community growth, and brand presence, combined with performance marketing and paid media execution. I’ve grown Instagram platforms from 1.5k to 40k+ followers on limited budgets, and built a social presence and visual identity from scratch. I’m hands-on across the full content and performance loop: strategy, design, publishing, community management, and reporting—supported by Meta Ads and Google Ads expertise. I understand what content drives results when boosted, and I build automation-driven lead generation and operational workflows to maximize efficiency.

Pedro Augusto Ruiz

Social Media Manager, Digital Marketer, Performance Marketer, +3

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Social Media Manager with 5+ years of experience leading content strategy, community growth, and brand presence, combined with performance marketing and paid media execution. I’ve grown Instagram platforms from 1.5k to 40k+ followers on limited budgets, and built a social presence and visual identity from scratch. I’m hands-on across the full content and performance loop: strategy, design, publishing, community management, and reporting—supported by Meta Ads and Google Ads expertise. I understand what content drives results when boosted, and I build automation-driven lead generation and operational workflows to maximize efficiency.…Social Media Manager with 5+ years of experience leading content strategy, community growth, and brand presence, combined with performance marketing and paid media execution. I’ve grown Instagram platforms from 1.5k to 40k+ followers on limited budgets, and built a social presence and visual identity from scratch. I’m hands-on across the full content and performance loop: strategy, design, publishing, community management, and reporting—supported by Meta Ads and Google Ads expertise. I understand what content drives results when boosted, and I build automation-driven lead generation and operational workflows to maximize efficiency.

Available to hire

Social Media Manager with 5+ years of experience leading content strategy, community growth, and brand presence, combined with performance marketing and paid media execution. I’ve grown Instagram platforms from 1.5k to 40k+ followers on limited budgets, and built a social presence and visual identity from scratch.

I’m hands-on across the full content and performance loop: strategy, design, publishing, community management, and reporting—supported by Meta Ads and Google Ads expertise. I understand what content drives results when boosted, and I build automation-driven lead generation and operational workflows to maximize efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Founder — Product & Marketing at Hogarex (personal venture)

January 1, 2025 - Present

Designed, managed, and executed user acquisition campaigns using Google Ads and Meta Ads. Grew the platform from 0 to 1,300 users in 4 months with a monthly budget of €300 (under €1 cost per acquired user). Built and owned a complete web platform using Bubble.io, covering architecture, UI/UX, and the end-to-end product lifecycle. Defined brand identity and created all graphic design and communication materials from scratch. Implemented automations and integrations using Make, APIs, Claude Code, and other AI tools to optimize lead generation and streamline operational processes.

Digital Marketing & Design — Freelance Projects at Independent (direct clients and Upwork projects)

January 1, 2020 - December 31, 2024

Managed end-to-end digital marketing projects across multiple industries, owning strategy development and client proposals through execution, optimization, and delivery. Planned, launched, and optimized Meta Ads and Google Ads campaigns focused on lead generation, sales, and audience growth—maximizing performance from limited ad budgets via continuous optimization. Developed social media growth strategies, created content and graphic design assets, and produced branding and digital marketing campaign materials. Coordinated with clients while managing multiple projects simultaneously, adapting solutions to varying business goals, industries, and budget levels. Used automation and AI tools plus digital integrations to improve operational efficiency and marketing performance.

Social Media & Digital Marketing Lead at CompaMates @ compamates on Instagram

March 1, 2018 - January 1, 2022

Owned the brand’s Instagram strategy and grew the account from ~1,500 to 40,000+ followers with a very limited advertising budget. Designed and executed content strategy and organic audience growth initiatives. Managed Meta advertising campaigns with limited budgets, continuously optimizing targeting and creatives to maximize ROAS. Created all graphic design assets and product catalog materials.