Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Peiru Chen, a data analytics graduate with six years of digital marketing experience, and I love turning messy questions into actionable insights. I don’t stop at what happened—I dig deeper into the “why,” translate patterns into clear results, and help stakeholders make better decisions with data. My work spans reporting, business analysis, process improvement, and interactive dashboards. Most recently, I’ve built and maintained measurement infrastructure for GA4, GTM, and Meta Pixel, standardized UTM and conversion tracking, and used campaign and event performance analysis to support marketing optimization and day-to-day business decisions.…I’m Peiru Chen, a data analytics graduate with six years of digital marketing experience, and I love turning messy questions into actionable insights. I don’t stop at what happened—I dig deeper into the “why,” translate patterns into clear results, and help stakeholders make better decisions with data. My work spans reporting, business analysis, process improvement, and interactive dashboards. Most recently, I’ve built and maintained measurement infrastructure for GA4, GTM, and Meta Pixel, standardized UTM and conversion tracking, and used campaign and event performance analysis to support marketing optimization and day-to-day business decisions.

PEIRU CHEN

Data Analyst, Digital Marketer, Marketing Analyst, +1





I’m Peiru Chen, a data analytics graduate with six years of digital marketing experience, and I love turning messy questions into actionable insights. I don’t stop at what happened—I dig deeper into the “why,” translate patterns into clear results, and help stakeholders make better decisions with data. My work spans reporting, business analysis, process improvement, and interactive dashboards. Most recently, I’ve built and maintained measurement infrastructure for GA4, GTM, and Meta Pixel, standardized UTM and conversion tracking, and used campaign and event performance analysis to support marketing optimization and day-to-day business decisions.…I’m Peiru Chen, a data analytics graduate with six years of digital marketing experience, and I love turning messy questions into actionable insights. I don’t stop at what happened—I dig deeper into the “why,” translate patterns into clear results, and help stakeholders make better decisions with data. My work spans reporting, business analysis, process improvement, and interactive dashboards. Most recently, I’ve built and maintained measurement infrastructure for GA4, GTM, and Meta Pixel, standardized UTM and conversion tracking, and used campaign and event performance analysis to support marketing optimization and day-to-day business decisions.

Available to hire

I’m Peiru Chen, a data analytics graduate with six years of digital marketing experience, and I love turning messy questions into actionable insights. I don’t stop at what happened—I dig deeper into the “why,” translate patterns into clear results, and help stakeholders make better decisions with data.

My work spans reporting, business analysis, process improvement, and interactive dashboards. Most recently, I’ve built and maintained measurement infrastructure for GA4, GTM, and Meta Pixel, standardized UTM and conversion tracking, and used campaign and event performance analysis to support marketing optimization and day-to-day business decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Work Experience

Marketing Operations Analyst at WINDSOR, ON

December 1, 2025 - Present

Built and maintained measurement infrastructure across GA4, GTM, and Meta Pixel. Standardized UTM and conversion tracking to improve attribution and consistency. Analyzed campaign and event performance data to support paid media optimization and business decisions.

Event Staff at WINDSOR, ON

January 1, 2025 - January 1, 2026

Tracked attendance and operational metrics on-site to support post-event reporting.

Digital Advertising Analyst at TAIWAN

October 1, 2020 - October 1, 2024

Led the Google Ads team, developed SOPs, and onboarded new analysts. Managed SEM, GDN, and Performance Max campaigns with daily budgets up to US$1,000/day. Diagnosed root cause through GA4 and restored reported traffic to 110% of baseline. Partnered with AI engineers to collect training data to optimize performance. Conducted A/B tests across landing pages, improving conversion rates by up to 50%.